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Marketing Specialist

Marketing Specialist

Qualys

2 - 3 years

0 Lacs

Pune Maharashtra India

Posted:1 month ago| Platform:

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Skills Required

marketing teamwork support planning power automation marketo efficiency data crm frequency fatigue exporting updating development sourcing content design drive metrics documentation training analysis certification html css communication management reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world! Works closely with Product, Campaign Managers and Events Marketing teams in the planning and implementation of all marketing projects. Serves as a power user of the marketing automation and Webinar platform. Job Responsibilities – Serves as proficient user of Marketo tool, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows. Partners with Events teams / Demand Gen team to translate marketing requirements to create functional campaigns within marketing automation and CRM systems. Ensures all programs support best practices and benchmark results for communications quantity and frequency to avoid prospect/customer fatigue. Ensures data hygiene standards are maintained, including list importing, exporting, updating, and cleansing data, as needed, to ensure quality. Collaborate with Marketing team members to facilitate email development projects including sourcing content, graphic design, and web-related development Expert level experience building smart lists and segmentations Maintain content, data, and journey development within Marketo Build and execute lead nurture campaigns including Marketo emails, landing pages, and automation flows to drive performance metrics through the funnel Provides documentation and training to support end users. Requirements – Bachelor's Degree preferably in Business, Marketing, Communications, or related subject required 2-3 years of experience in Relevant marketing data analysis experience, including Marketo or other relevant Marketing Automation Tool experience. Hands-on experience with Marketo is mandatory and Marketo Certification will be a plus. Solid experience with HTML and Cascading Style Sheets (CSS). Exceptional communication and project management abilities, to manage complex and competing priorities Strong understanding of reporting metrics as they apply to email Working knowledge of tools like ASANA, 6sense, BrightTALK and Stripo would be a plus. Show more Show less

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Marketing Specialist