Marketing Operations Executive

About Toprankers

Toprankers is one of India's premier digital platforms for competitive exam preparation, catering to aspirants of Law, Judiciary, CUET, SSC, Banking, and other government and aptitude-based entrance exams. We are committed to delivering high-quality content, interactive learning, and personalized academic support to students across the country.Job Title: Marketing Operations ExecutiveLocation: Bhopal🔎 Role OverviewWe are looking for a reliable and detail-oriented Marketing Operations Executive to manage platform access, troubleshoot operational issues, handle WhatsApp marketing operations, and maintain reporting dashboards. The role requires strong ownership, quick problem-solving, and familiarity with marketing tools like CRM, Exotel, and Slash.🧩 Key Responsibilities

• User Account Management
  

Create, modify, and delete user accounts on CRM, Exotel, Slash
Ensure correct role mapping, permission levels, and access controls.Maintain logs of all account actions and access changes.

• Query Handling & Support (CRM, Exotel & Slash)
  

Act as the first point of contact for internal teams regarding tool-related queries.
Troubleshoot operational issues (login errors, workflow issues, dialer problems, integration failures).Coordinate with tool support teams when required.Maintain an internal FAQ / SOP for recurring queries.

• WhatsApp Marketing Operations
  

Manage end-to-end WhatsApp campaign setup and execution.
Upload audiences, verify templates, handle approvals, and schedule broadcasts.Monitor campaign performance (deliveries, read rates, response rates).Ensure compliance with WA template and DLT policies.Troubleshoot opt-outs, template rejections, routing issues, and Exotel - CRM sync issues.

• Reporting & Analytics: Build and maintain dashboards for:
  

Daily/weekly performance reports
WA campaign analyticsLead flow, conversion & agent performanceExotel call reportsExport and clean data for management reviewsSupport ad-hoc reporting requests from leadership.

• Process Optimization
  

Identify gaps or repetitive tasks and recommend automation or process improvements.Create clear SOPs for internal teams on CRM, Exotel, Slash & WA processes.Standardize workflows for lead routing, campaign setup, and reporting.Collaborate with sales, marketing, and tech to streamline operational bottlenecks.

Required Skills

Hands-on experience with: CRM, Exotel & Slash / any dialer toolStrong working knowledge of WhatsApp API-based marketing tools.Good understanding of lead management and campaign workflows.Proficiency in Excel/Google Sheets (VLOOKUP, Pivot Tables, basic data cleaning).Ability to troubleshoot tool/system issues confidently.

Good-to-Have

Experience with automation tools like Make.com / Zapier.Basic understanding of DLT registration & WA policies.Familiarity with CRM integrations and API logs.

Soft Skills

Strong communication and documentation abilities.Problem-solving mindset with high ownership.Ability to work with cross-functional teams (Marketing, Sales, Product).Detail-oriented and efficient with time management.