Job
Description
Job Title: Marketing Manager Experience Required: 3–5 Years Job Overview: We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients, translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic and client-facing role , ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability. Responsibilities Campaign Strategy & Execution Plan and implement high-performance ad campaigns across Google Ads, Meta Ads , and other platforms like LinkedIn, YouTube , etc. Define a full-funnel strategy across the TOFU, MOFU, and BOFU stages. Set and manage clear campaign goals such as lead generation, ROAS, CAC , and lifetime value . Client Relationship & Consultation Directly interface with clients to understand business goals, translate them into media plans, and guide ongoing performance improvements. Own client onboarding , expectation management, and ongoing reporting . Regularly advise clients on campaign adjustments, CRO, creative optimization , and revenue growth opportunities. Performance & Optimization Track and interpret key performance metrics such as CTR, CPC, CVR, CPL, ROAS , etc. Proactively identify and resolve performance bottlenecks . Recommend and manage A/B tests across ads, landing pages, and funnel structure. Cross-Functional Leadership Collaborate with content, design, and development teams to implementthe strategy. Manage and coordinate freelancers or junior resources to ensure campaign quality. Establish internal SOPs and scalable workflows for campaign operations. Platform Expertise Stay up-to-date on platform algorithm changes and apply best practices. Handle pixel tracking, attribution , audience targeting, and retargeting strategies . Implement conversion tracking across all channels and troubleshoot discrepancies. Requirements Must-Haves 3–5 years of experience in performance marketing, directly handling Google Ads and Meta Ads. Proven success in managing multiple client campaigns simultaneously. Strong understanding of ad platforms, audience segmentation, tracking , and optimization. Experience with service businesses, B2B , or ecommerce (Shopify experience is a plus). Ability to independently manage strategy, client communication , and execution oversight. Technical & Analytical Comfortable using tools like GA4, Meta Ads Manager, Google Ads , and Looker Studio . Hands-on knowledge of Pixel setup, UTM tracking , and attribution models . Proficient in A/B testing, performance forecasting , and using data to drive decisions. Soft Skills Strong communication and stakeholder management skills. Ability to take ownership and drive projects end-to-end with minimal supervision. Strategic mindset with strong problem-solving orientation . Bonus Knowledge of CRO frameworks and tools (e.g., Hotjar, Microsoft Clarity ). Familiarity with AI tools, automation workflows , or marketing integrations (e.g., HubSpot, Zapier ). Possession of Google Ads and/or Meta Blueprint certifications . Show more Show less
