Marketing Manager

Marketing Manager - Latin America Role Overview

We are seeking Assistant Marketing Manager for the Latin America market. This role will drive localized storytelling, manage CRM and retention programs, and collaborate across global marketing, content, and design teams to deliver engaging, relevant, and high-performing communication for the region.

The ideal candidate will have a strong understanding of digital marketing, consumer engagement, and creative strategy, with a passion for wellness and Ayurveda. You will be responsible for ensuring the brand connects meaningfully with Latin American audiences through data-driven content and retention initiatives.

Key Responsibilities

• Content & Localization Strategy:

Develop and execute content plans tailored to Latin American consumer behaviour, cultural nuances, and wellness trends. Localize brand communication across email, social, and website channels in Spanish and/or Portuguese.

• Creative Coordination & Influencer Tie-ups:

Act as the creative liaison for the region — working closely with global brand, design, and production teams to develop assets, copy, and campaigns aligned with TAE’s brand voice and aesthetics. also plan influencer tie-ups

• CRM & Retention Marketing:

Own CRM programs (email, SMS, WhatsApp, push notifications) for Latin America. Define customer segmentation, lifecycle journeys, and retention strategies to improve repeat purchases, LTV, and engagement.

• Campaign Planning & Execution:

Lead end-to-end planning for regional campaigns — from concept and content briefing to execution, QA, and performance reporting.

• Analytics & Optimization:

Analyze content and CRM performance metrics (open rates, CTR, conversions, retention KPIs) to continuously improve communication effectiveness.

• Cross-Functional Collaboration:

Work with the global eCommerce, product, performance marketing, and creative teams to align Latin American initiatives with global strategy.

• Customer Voice & Brand Advocacy:

Act as the brand’s voice in the region — understanding customer sentiment, feedback, and evolving preferences to refine messaging and experience.

Ideal Candidate Profile

• Experience:

3+ years of experience in content, CRM, or retention marketing — preferably in D2C, beauty, skincare, or wellness brands.

• Marketing Expertise:

Strong understanding of content strategy, lifecycle marketing, CRM tools (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud), and retention tactics.

• Creative Sensibility:

Excellent eye for brand storytelling, visual alignment, and content that resonates with culturally diverse audiences.

• Language Skills:

Should be comfortable in localising content as per Spanish and/or Portuguese and have strong proficiency in English.

• Analytical Mindset:

Comfortable interpreting marketing data and turning insights into actionable recommendations.

• Entrepreneurial Drive:

A proactive, self-motivated professional who thrives in dynamic, fast- paced environments and can work independently across time zones.

• Cultural Understanding:

Deep appreciation for Latin American consumer culture, wellness mindset, and digital content preferences.