Marketing Manager

Role Overview:

We are seeking a dynamic and experienced Marketing Manager to lead our go-to-market efforts within the refractory and abrasive raw material sector. The ideal candidate will possess strong industry relationships, market understanding, and an excellent grasp of buyer requirements in metals, refractories, foundries, ceramics, and allied segments. The Marketing Manager will drive brand awareness, generate high-quality leads, and facilitate successful onboarding of both sellers and buyers.

Key Responsibilities:

• Develop and implement B2B marketing strategies to increase the marketplace’s visibility and customer acquisition among target industry segments.
• Build and maintain relationships with key industry stakeholders: mineral producers, suppliers, traders, and industrial buyers (steel, cement, glass, foundry, ceramics, abrasives, etc.).
• Identify and nurture new business opportunities by leveraging deep industry knowledge and networks.
• Conduct market research and competitor intelligence; gather and analyze prospective buyer requirements, purchasing patterns, and buying criteria.
• Develop targeted marketing campaigns—digital, content, events, and trade shows—to attract both buyers and sellers to the marketplace.
• Create and manage content, including whitepapers, case studies, webinars, and newsletters, that demonstrate marketplace value and industry expertise.
• Coordinate with sales, product, and customer support teams to ensure smooth lead handoff and client onboarding.
• Collect and analyze marketing KPIs such as lead generation, conversion rates, and user engagement to optimize campaigns.
• Represent the company at industry forums and exhibitions, positioning our marketplace as a leading solution for procurement efficiency and transparency.

Desired Qualifications & Skills:

• 5+ years of proven marketing experience in the mineral/raw materials trading, refractory, ceramics, or abrasives industry.
• Strong network of contacts among industry buyers and suppliers; deep understanding of procurement cycles and buyer requirements.
• Excellent communication, presentation, and negotiation skills.
• Experience in B2B marketing, marketplace development, and/or digital sales strongly preferred.
• Demonstrated ability to develop content, manage campaigns, and execute lead-generation strategies.
• Proactive, self-driven, and execution-focused; comfortable in a fast-paced startup environment.
• Knowledge of digital marketing platforms, CRM tools, and analytics will be an added advantage.