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Description
Position Summary We're recruiting a Marketing Manager for our client - a premium luxury brand known for its elevated dining experiences, sophisticated ambiance, and exceptional culinary offerings. As a Marketing Manager, you will be responsible for shaping and executing high-impact marketing strategies that strengthen the brand's position as a leader in the fine dining space. You will work closely with operations, F&B aggregators, and strategic partners to drive brand engagement, guest loyalty, and revenue growth. The role demands a deep understanding of the luxury space along with a blend of creativity, analytical thinking, and executional excellence to uphold the brand's legacy and continuously elevate the brand in an evolving market. Primary Responsibilities Luxury Brand Strategy & Positioning: Develop and execute marketing strategies that reinforce the brand's premium identity, ensuring consistency in messaging and experiences. Implement high-end brand activations, collaborations, and luxury partnerships to strengthen the brand's appeal among discerning clientele. Maintain brand integrity across all touchpoints, ensuring alignment with the brand's sophisticated, fine-dining ethos. Marketing & Advertising Design multi-channel marketing campaigns, including luxury-focused digital, experiential, and traditional media strategies. Oversee content creation, influencer partnerships, and PR strategies tailored to an upscale audience. Manage paid media, digital advertising, and targeted customer engagement to drive brand recall and conversion. Leverage customer insights and analytics to refine marketing plans and enhance guest engagement. Sales, Operations & Business Growth Work closely with operations to align marketing efforts with service excellence and customer experience. Collaborate with F&B aggregators (Zomato, Swiggy etc.) to optimize visibility, promotions, and acquisition strategies. Lead efforts to boost reservations, private dining, events, and loyalty programs through targeted campaigns. Identify market trends and untapped opportunities to drive sales growth and brand loyalty. Strategic Partnerships & Collaborations Establish high-value partnerships with luxury brands, hospitality groups, and premium event organizers. Oversee contracts and collaborations with food aggregators, liquor brands, and lifestyle partners to maximize business opportunities. Cultivate relationships with strategic vendors to enhance marketing efforts and premium guest offerings. Entertainment & Experiential Marketing Curate bespoke dining experiences, VIP events, and exclusive brand collaborations. Plan seasonal promotions, celebrity-hosted events, and signature experiences that drive excitement and footfall. Build strong relationships with luxury artists, performers, and creators for unique brand storytelling. Guest Experience & Loyalty Develop and oversee customer engagement programs tailored to the brand's upscale clientele. Utilize guest feedback and data analytics to refine services, personalization, and brand interactions. Strengthen loyalty and membership programs to foster repeat business and brand advocacy. Experience, Education & Certifications 6-7 years of experience in marketing, preferably in the luxury hospitality, fine dining, or premium lifestyle space. Expertise in digital marketing, brand strategy, aggregator partnerships, and high-impact activations. Deep understanding of consumer behavior in the luxury segment. Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Key Skills Strong luxury brand positioning and storytelling skills. Ability to manage cross-functional collaborations, including operations and F&B aggregators. Advanced analytical mindset to assess market trends and optimize strategies. High-level networking, negotiation, and relationship-building skills. Strong leadership abilities to mentor teams and drive cross-functional collaboration. Skills: brand strategy,influencer partnerships,collaboration,relationship-building,digital marketing,analytical thinking,f&b management,market trend analysis,content creation,luxury marketing,high-impact activations,negotiation,luxury brand strategy,networking,team leadership,brand positioning,hospitality industry,customer engagement Show more Show less
