Marketing Manager

Job Description

Together we create solutions that simplify life for the many people At Ikano Bank, we thrive on values and collaboration. Join us in making a difference. At Ikano Bank, our core values - common sense and simplicity, working together, and daring to be different - guide us in all that we do. We believe in operating on fair terms, whether it's for our clients, our customers, or ourselves. Founded by Ingvar Kamprad, with an entrepreneurial spirit and IKEA heritage, we are entrepreneurial bank with big ambitions. Your role & responsibilities as Marketing Manager Marketing Strategy Responsible for positioning (together with Head of Acquisition & Growth) the customer acquisition and retention strategy Define the PR strategy and execution within Commercial B2C. Set, evaluate and follow-up brand and Marketing KPIs Together with Head Acquisition & Growth, agree on the Marketing budget distribution. Define marketing channel strategy (maximize ROIM) Define target customer for marketing communication. Develop And Implement Standardized Marketing Processes Leverages customer data and insights to inform targeting, messaging, and channel optimization Support the sales targets and retention. Scope and manage /demand setter for marketing processes/platforms. Managing agency partnership/supplier management Marketing Performance And Operations Content creation for acquisition and retention strategies Execute and evaluate sales activities and existing marketing performance/activities, inc. performance management. Develop and implement marketing activation. Owner of CRM including legal, marketing, product and operational communication in all channels. Responsible to, when developed, managed single customer view and customer communication. What skills will you bring? Ability to set strategic vision: Developing and executing marketing strategies that align with business objectives. Cross-functional Leadership: Leading and managing diverse teams to achieve marketing and business goals. Capable of data-driven decision making: Utilising analytics and market insights to inform marketing strategies and optimize performance. Business Acumen: An understanding of the industry landscape and market dynamics to drive competitive advantage across multiple markets. Leadership Capabilities: Leadership development experience which focuses on coaching and team performance What experience will you bring? Proven experience in marketing leadership roles Comprehensive track record of developing and implementing successful marketing strategies. Strong communication skills, including the ability to prioritise and scope complex initiatives. Demonstrated ability to manage stakeholders across diverse teams and functions effectively. Extensive experience in both strategic and creative marketing. Strategic brand and creative management. Performance-oriented marketing leadership. Join us now – together we will find a better way If you're a professional seeking a new opportunity with a company that values collaboration, diversity, personal growth, and offers impactful projects, Ikano Bank is the place for you. This position is a full-time employment with location in any Ikano Bank Market If any question about the position, please reach out to Paul O'Leary. We look forward to receiving your application with a CV no later than the 22 May 2025. Please note that we are unable to accept any applications via email. Show more Show less