Marketing Manager

Role Description:

EyeROV is looking for a strategic yet hands-on Marketing Lead to drive brand visibility, qualified lead generation, and international market presence. This role will be instrumental in building and scaling the marketing engine across digital, content, PR, and events, positioning EyeROV as a global leader in marine robotics and underwater inspection solutions.

Role Overview:

• Marketing Strategy & Execution

  : Develop and own the integrated marketing strategy aligned with sales targets, investor visibility, and EyeROV’s international expansion across India, GCC, SEA, and Europe.

• Demand Generation

  : Design and implement lead generation campaigns across inbound and outbound channels—SEO, SEM, LinkedIn, email marketing, webinars, and partner outreach.

• Content & Brand Positioning

  : Lead the creation of compelling marketing content, including product brochures, case studies, pitch decks, videos, and website copy that communicates product value.

• Event & Exhibition Marketing

  : Plan and manage EyeROV’s participation in high-impact industry events and exhibitions; coordinate logistics, branding, and lead capture efforts.

• Digital & Web Presence

  : Own the website performance, SEO optimization, analytics tracking, and coordination with digital agencies and freelancers as needed.

• Sales Enablement

  : Work closely with the sales team to create marketing assets for RFPs, product demos, partner decks, and investor materials to accelerate conversions.

• Performance Tracking

  : Measure and report on campaign success using KPIs such as leads, conversion rates, CAC, and ROI. Apply data-driven decision-making to optimize performance.

• Cross-functional Collaboration

  : Act as a bridge between sales, product, and leadership teams to ensure messaging, priorities, and GTM initiatives are tightly aligned.

• PR & Thought Leadership

  : Lead PR initiatives, publish in industry media, and support founder branding through storytelling and strategic communication.

• Team & Vendor Management

  : Manage external vendors, creative freelancers, and potential marketing interns; ensure timely and quality delivery of projects.

Skills:

• Strong proficiency in

  English and Hindi

  , with excellent verbal and written communication skills
• Ability to manage and prioritize

  multiple diverse projects

  in a fast-paced environment
• Skilled in

  building relationships and collaborating

  across teams and external stakeholders
• Quick to learn and understand

  technical specifications

  and translate them into marketing language
• Demonstrated

  analytical thinking

  and

  problem-solving ability

  with a strong focus on execution
• Effective

  stakeholder management

  with cross-functional alignment across sales, product, and leadership
• Deep understanding of

  B2B sales cycles

  and the role of marketing in driving pipeline and revenue
• Exhibits a

  leadership mindset

  while remaining hands-on and adaptable—ideal for a high-growth startup environment.

Qualifications:

• Bachelor’s degree in engineering or Marketing
• 5–10 years of experience in B2B marketing or growth-focused roles, ideally in deep-tech, robotics, or industrial sectors

Added Advantage:

• Worked in the Industry - Marine / Oil & Gas / Hydro / Power
• Worked in startups

Mandatory Note: Candidates with relevant work experience and willing to work full-time from the Cochin office only need to apply.