Marketing Manager

Job Title:

Department:

Location:

Company Overview:

Daffocare Labs is a leading provider of laboratory services, specializing in high-quality testing for the food, Cosmetics, pharmaceutical, chemical, and healthcare industries. Our mission is to deliver reliable and accurate results through state-of-the-art equipment and expert scientific knowledge.

Key Responsibilities:

1. Identify and Target Key Clients:
2. Research and segment potential clients in the food and pharmaceutical industries, including manufacturers, contract research organizations (CROs), exporters, and regulatory-driven businesses in need of testing, certification, or analytical support.
3. Design and Implement Lead Campaigns:
4. Create and manage integrated marketing campaigns (email, digital ads, webinars, trade events) designed to generate high-quality leads that align with the lab’s food and pharma service capabilities.
5. Develop Sector-Specific Lead Funnels:
6. Tailor lead generation strategies based on sector needs—such as FSSAI compliance for food, or ICH stability testing for pharma—ensuring messaging resonates with regulatory pain points and quality assurance requirements.
7. Build Outreach Pipelines:
8. Work closely with the sales/business development team to develop cold outreach sequences, nurture inbound interest, and qualify potential clients through targeted communication and follow-up.
9. Collaborate Cross-Functionally:
10. Partner with the technical and operations teams to ensure accurate service positioning, proposal development, and tailored communication that drives interest and trust from prospects.
11. Optimize Through Data:
12. Continuously monitor campaign performance (open rates, lead quality, conversion rates), analyze lead behavior, and optimize targeting and messaging based on data insights.
13. Content & Collateral Development:
14. Produce high-impact marketing content such as service brochures, white papers, sector case studies, client success stories, and technical blogs.
15. Oversee the creation of sales kits and presentation materials for industry meetings, tenders, and client pitches.
16. Market & Competitive Intelligence:
17. Monitor market trends, regulatory updates (e.g., CDSCO, FSSAI), and competitor activity to inform strategy.
18. Identify gaps and opportunities in regional or national markets for lab testing services.

Required Qualifications:

1. Bachelor’s degree in Marketing, Food Science, Pharmacy, Life Sciences, or a related field (MBA or Master’s preferred)
2. Minimum 5 years of B2B marketing experience, preferably in food/pharma/laboratory testing services
3. Strong understanding of regulatory frameworks (FSSAI, WHO-GMP, ICH, ISO 17025)
4. Proven track record of successful lead generation and campaign execution

Preferred Skills:

1. Experience working with laboratories offering microbiological, chemical, or stability testing
2. Familiarity with government procurement/tendering processes
3. Excellent communication and stakeholder management skills
4. Ability to translate complex technical services into client-focused value propositions