Marketing Manager

Job Summary:

We are seeking a dynamic and experienced Marketing Manager to lead and execute both online and offline marketing strategies. The ideal candidate must have a proven track record in brand building, digital marketing, and creative content development. You will play a key role in enhancing our brand visibility, engaging target audiences, and driving overall business growth.

1. Brand Building & Strategy (Compulsory Skill)

• Develop and implement comprehensive brand-building strategies that strengthen brand identity and awareness.
• Ensure consistent brand messaging across all marketing channels — online and offline.
• Conduct market analysis to understand audience behavior, competition, and brand positioning.
• Develop brand guidelines and ensure adherence in all marketing communications.

2. Digital Marketing & Social Media

• Plan and manage digital marketing campaigns on platforms like Facebook, Instagram, YouTube, and LinkedIn.
• Create and execute social media content strategies that drive engagement and follower growth.
• Monitor and analyze campaign performance using tools like Meta Business Suite, Google Analytics, and other analytics platforms.
• Design visually appealing marketing materials using Canva or similar tools.
• Collaborate with the creative team to produce high-quality posts, videos, and ad creatives.

3. Videography & Content Creation

• Capture, edit, and produce engaging video content for brand promotions, social media, and product campaigns.
• Work on storytelling through visual media to create emotional brand connections.
• Stay updated with social media trends and integrate innovative content ideas.

4. Offline Marketing & Events

• Plan and execute offline marketing activities, including events, exhibitions, and promotional campaigns.
• Build relationships with local partners, vendors, and community networks to enhance brand presence.
• Develop and manage print materials such as brochures, flyers, posters, and banners.
• Conduct local market research to identify opportunities and drive footfall to physical locations (if applicable).

5. Performance Tracking & Reporting

• Set measurable goals and track marketing performance metrics.
• Prepare monthly reports highlighting ROI, engagement rates, and campaign outcomes.
• Continuously optimize strategies based on data insights and market feedback.

Key Skills & Qualifications

• Minimum 2 years of experience in marketing (Brand building experience is mandatory)
• Strong understanding of digital marketing and brand strategy
• Proficiency in marketing tools such as Canva, Meta Suite, and Google Analytics
• Videography and video editing expertise (Adobe Premiere, CapCut, or similar)
• Excellent communication, leadership, and project management skills
• Creative thinker with an eye for design and storytelling
• Ability to manage multiple campaigns simultaneously

Job Type: Full-time

Pay: ₹16,563.65 - ₹50,000.00 per month

Benefits:

• Food provided
• Health insurance
• Internet reimbursement

Experience:

• total work: 1 year (Preferred)

Work Location: In person