Marketing Manager

Company Overview

We are a dynamic web and mobile application development firm delivering innovative digital solutions to clients across industries. Committed to excellence, collaboration, and technical innovation.

Position Summary

4+ years of experience in IT-focused marketing or business development

Key Responsibilities

·       Develop and implement comprehensive marketing strategies aligned with business goals

·       Oversee multi-channel campaigns: digital, email, PPC, social media, content, and events

·       Collaborate with Sales/BD teams to create targeted B2B campaigns (enterprise and SMB)

·       Lead content creation: blogs, case studies, whitepapers, presentations, website copy

·       Manage SEO, SEM, and social media efforts; monitor website performance

·       Track campaign performance (MQLs, SQLs, conversion, ROI); optimize based on insights

·       Manage marketing budget and vendor/agency relationships

·       Mentor junior marketing staff and coordinate with external partners

Qualifications

·       Bachelor’s degree in Marketing, Business, IT, or related field (MBA or advanced degree preferred)

·       Minimum 4 years in marketing or BDM roles within IT/web/app/software development environments

·       Proven track record in B2B lead generation and campaign execution

·       Proficiency with marketing tools: Google Ads, HubSpot, SEMrush, CRM/automation platforms

·       Strong analytical skills; experience with performance metrics and tools (e.g., Google Analytics)

·       Excellent written and verbal communication, content creation, and project management skills

·       Leadership experience with a collaborative, cross-functional mindset

Preferred Skills

·       Experience in a web/app development or SaaS environment

·       Familiarity with Adobe Suite, Canva, video marketing

·       Certifications in digital marketing (Google, HubSpot, etc.)

Location

. Applications are invited from candidate residing in kerala only

What We Offer

·       Competitive salary and performance-based incentives

·       Opportunity to drive marketing strategy in a growing tech firm

·       Collaborative, innovation-centric team culture