Overview
Job Title:
Manager Marketing- Key Initiatives and Events
Location:
Global HQ, Chennai
Company:
Prodapt
Work Arrangement:
Work from Office
Role Overview:
Prodapt is looking for a
highly accomplished and experienced
Manager - Events, Media, and ABM
to drive high-impact marketing initiatives across global clients and industry engagements. This role requires a
strategic and execution-driven
professional with
10+ years of experience in SaaS, large tech product, or services companies
, with a
proven track record of managing large-scale industry and in-house events, account-based marketing (ABM) programs, and media/analyst relations.
The ideal candidate will have
deep expertise in global marketing execution
, successfully leading
CXO-level industry engagements, ABM campaigns across key accounts, and media/analyst relationship management
. This role will report to the Head of Marketing and work closely with cross-functional teams, including
sales, product marketing, leadership, and external partners
, to position Prodapt as the
AI-first technology partner for telecom and technology companies.
Responsibilities
Key Responsibilities:
Event Management - Industry & In-House
- Lead and execute flagship in-house and industry events for global clients, including CXO summits, executive roundtables, customer workshops, and sponsorship activations.
- Drive end-to-end event strategy, including concept development, branding, logistics, vendor management, speaker coordination, and post-event engagement.
- Partner with industry bodies, associations, and external agencies to ensure Prodapt’s strong presence at global telecom and technology events.
- Manage event budgets, execution timelines, and ROI measurement for continuous optimization.
Global Marketing & Brand Campaigns
- Contribute to Prodapt’s regional marketing strategy, ensuring our presence is strongly established as an AI-first leader in telecom and technology.
- Work closely with the broader marketing team on strategic branding, positioning, and demand generation efforts in the region.
- Drive integrated marketing initiatives, leveraging content, digital, and experiential marketing to enhance brand visibility and customer engagement.
Account-Based Marketing (ABM) Execution
- Support and execute targeted ABM events and campaigns for strategic accounts, ensuring engagement at multiple levels (CXO, decision-makers, influencers).
- Leverage ABM tools (Demandbase, 6Sense, Salesforce, HubSpot, or similar) to drive data-driven engagement strategies.
- Work closely with sales and customer success teams to track ABM events and campaign effectiveness, pipeline contribution, and account penetration.
Media & Analyst Relations
- Build and maintain strong relationships with leading industry analysts and media partners to enhance Prodapt’s visibility as a thought leader.
- Drive analyst briefings, inquiries, and research participation, ensuring Prodapt is well-positioned in relevant reports and market assessments.
- Manage media relations, securing coverage in key global tech and telecom publications, including interviews, press releases, and thought leadership placements.
- Work with leadership to craft compelling executive communications, ensuring Prodapt’s messaging is well-articulated across media and analyst channels.
Stakeholder Management & Collaboration
- Partner with sales, leadership, and portfolio marketing teams to ensure seamless alignment between marketing efforts and business objectives.
- Work with creative, content, and digital teams to develop compelling narratives and impactful event/ABM assets.
- Provide regular reports and insights on campaign performance, event impact, and analyst/media engagements.
Requirements
Qualifications & Experience:
Proven Experience:
- 10+ years of marketing experience in leading SaaS, tech product, or services firms with global exposure.
- Strong track record of successfully managing large-scale industry events, in-house customer engagements, and ABM programs.
- Demonstrated experience in handling global media and analyst relations, driving strong brand positioning.
- Expertise in managing CXO-level engagements and strategic marketing initiatives across international markets.
Technical & Marketing Skills:
- Experience with tools and CRM systems (Demandbase, 6Sense, Salesforce, HubSpot, etc.) .
- Strong understanding of B2B marketing, event execution, and analyst/media engagement strategies.
- Proven ability to manage multiple projects, deadlines, and budgets effectively.
- Deep knowledge of telecom and technology industry trends; experience with CSPs is a bonus.
Soft Skills:
- Exceptional stakeholder management and communication skills, capable of engaging with CXOs, analysts, and senior leaders.
- Highly organized, proactive, and detail-oriented, with a strong execution mindset.
- Strategic thinker and problem solver, with a passion for driving impact in high-performance environments.
