Marketing Manager

Beforest Lifestyle Solutions Private Limited

Beforest Lifestyle Solutions is building regenerative, community-led living across India. Through ventures like Bewild (forest-friendly produce) and Regolith (native architecture), we are creating a new blueprint for how people live — in harmony with land, each other, and the larger world.

https://beforest.co/

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The Marketing Manager will be responsible for developing, implementing, and managing online marketing strategies to drive brand awareness, engagement, and lead generation. This role involves overseeing all digital channels—including social media, email, SEO/SEM, content marketing, and paid advertising—to ensure cohesive brand communication and measurable business growth. The ideal candidate is data-driven, creative, and experienced in leveraging digital tools and analytics to optimize campaign performance and ROI.

Main Tasks & Responsibilities

Marketing Research & Analytics

· Understand company vision and brand positioning

· Research strategies of brands akin to the company vision and present the narrative of brands

· Perform analysis on data to map buyer persona which serves as feedback loop for targeted Social Media Campaigns.

· Map out evaluation of customer profile and preference over the years.

· Research to optimize the understanding of buyer’s psychology

· Keep abreast with relevant competitor details including price movements, key trends and market dynamics

· Network effectively with peer teams and industry contacts to stay updated on key trends, developments, market dynamics and potential business opportunities.

· Liaison with various departments to get deeper product knowledge.

· Identify Key parameters to evaluate offline and online efforts.

· Creating reports on efficacies on Social Media campaigns and PR related activities.

Marketing Strategy

· Ideate all off-line and online marketing initiatives are as per company goals and objectives - both financially and the brand proposition.

· Create annual and quarterly and monthly strategy for content and usage of tools of lead generation

Content Development

· Collaborate with internal & external team to create high-quality marketing resources like Catalogues, Infographics, Datasheets, Presentations, Product Pictures & Videos, Product Packing Materials, Brand Merchandise, Website and Email templates, Pay Per Click Campaigns, Signages, Blogs, Newsletters, Trade show collateral, e-books, case studies, as needed

· Collaborate with internal team to create posts on social media

· Plan the launch of various marketing initiatives as per sales requirements

Website Management

· Coordinate with relevant vendors for building and maintaining the website

· Coordinate with relevant vendors for building and maintain the website

· Creating content for the website

· Manage website and present new ideas to improve our website experience for prospects, leads, and customers.

Social Media Management

· Ensure company’s social media profiles are updated as per the calender – Instagram, Facebook, Twitter, LinkedIn, YouTube and additional relevant channels – blogs, podcasts etc.

· Ensure audience responding on social media posts are responded to

· Meet targets of likes, shares and followers by using relevant on page and off page optimization tools

Lead Generation

Events

· Identify and/or conceptualize events that will be suitable for the growth of the company

· Plan and coordinate event participation with internal and external teams.

· Consolidate Data received from events

· Track, measure, and analyse all initiatives to report on Event ROI.

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· Come up with new initiatives to create a comprehensive funnel - including email subscribers

· Maintain and update customer database on regular basis.

· Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

3. Influencer Marketing

· Identify relevant influencers for the brand

· Coordinate with them to invite them to collective

· Manage the influencer on-boarding process

4. Digital Marketing

· Use on page and off page SEO tools, optimise google adwords and define keywords to increase relevant traffic on the website

· Use paid marketing initiatives like SEM, Ad-words, etc to generate leads

· Initiate and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

5. PR & Advertising

· Identify opportunities for PR engagements

· Identify platforms where we can advertise

· Co-ordinate to execute the same

· Ensure our work gets sufficient media coverage as per budgets

Key Result Areas

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