Marketing Manager – B2B, SaaS

About ShipDelight:

Our Journey, Our Vision From Ground Operations to a Scalable Post-Purchase Engine

When we started ShipDelight 10 years ago, it was about building a digital bridge between supply and demand redefining post-purchase intelligence in e-commerce logistics. We always believed that India already has the infrastructure to connect the last mile, it simply needed a strong technology layer to transform it into a reliable and scalable delivery network. Over the years, we’ve evolved from a problem-solving logistics team into a full-stack, tech-first platform that powers post-purchase excellence — blending automation, business intelligence, and customer experience.

We have stayed close to the ground by building platforms across B2C, B2B logistics, partnering with fashion brands, D2C challengers, traditional retailers, and now government-backed ecosystems like ONDC. At ShipDelight, our intention is to carve out a niche by aligning with our client’s long-term vision: “Empowering brands to drive retention and revenue by owning their post-purchase experience”. We believe in offering more than just a service, we provide affirmation, built on the belief that if you “Own your data, you own your customer.”

Our Purpose

Our Mission

As we evolve into a SaaS-first organization, marketing is central to shaping our positioning, building thought leadership, and creating strong demand pipelines in both logistics and SaaS verticals.

Role Purpose

Reporting to the SaaS Head, the Marketing Manager will be responsible for designing and executing ShipDelight’s B2B marketing strategy with a focus on lead generation, brand positioning, and client engagement. This role will integrate digital, content, and event-led marketing to establish ShipDelight as the partner of choice for D2C and enterprise brands. Without this role, the company risks under-leveraging its SaaS positioning, losing visibility in a competitive market, and missing growth opportunities.

Key Expectations from the role:

• Develop and execute integrated B2B marketing campaigns aligned with business objectives.
• Drive demand generation through digital channels, partnerships, and industry events.
• Create and own content strategy (social media, blogs, case studies, whitepapers, newsletters, product marketing).
• Manage social media and PR presence to build ShipDelight’s thought leadership.
• Marketing Qualified Leads (MQLs) contribution to sales pipeline.
• Brand awareness and perception in target segments.
• ROI on marketing campaigns and activities.
• Collaborate with Sales on lead nurturing and pipeline conversions.
• Partner with Product for feature launches, go-to-market (GTM) planning, and SaaS positioning.
• Work with Ops/CS teams to develop client success stories and testimonials.
• Keep leadership informed of campaign performance, market insights, and competitor activities.
• Ensure internal teams are updated on key marketing initiatives and results.

Key Competencies

Essential (Must Have):-

• B2B marketing strategy, digital marketing, demand generation, SaaS/product marketing basics.
• Campaign planning and execution, content development, performance tracking, stakeholder engagement.
• Creative, data-driven, result-oriented, collaborative.
• 6+ years in B2B marketing, with proven experience in SaaS/technology-enabled industries.

Desirable

• Knowledge of logistics/e-commerce domain, ABM (Account-Based Marketing).
• Event marketing, PR/media management, marketing automation tools (HubSpot, Marketo, Zoho).
• Entrepreneurial, curious, ability to thrive in a startup-like fast-paced environment.
• Prior exposure to logistics-tech, supply chain, or e-commerce sectors.
• Bachelor’s degree in Marketing/Communications; MBA preferred.