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Job Summary: This role offers a unique opportunity to lead the marketing strategy for a high-growth, innovation-driven industrial solutions portfolio in the APAC region. As the Regional Marketing Manager , you will be responsible for driving commercial success and market expansion across critical sectors, in material sciences. You will shape regional marketing plans, steer portfolio positioning, and lead the execution of integrated campaigns tailored to industry needs. Working across functions—sales, product management, technical services, and local marketing—you will ensure alignment between strategic goals and market-facing initiatives to enhance customer engagement and market competitiveness. Role Responsibilities: 1. Strategic Marketing Leadership Design and implement a regional marketing strategy aligned with both global priorities and local market dynamics. Conduct market and customer analysis to identify trends, growth drivers, competitive landscapes, and innovation opportunities. Develop clear value propositions and customer segmentation strategies to strengthen market positioning. Build go-to-market strategies that integrate sales, marketing, and technical support functions effectively. 2. Campaign Management & Market Activation Lead the development and execution of integrated marketing campaigns, product launches, and industry-specific promotions. Create impactful sales tools such as brochures, datasheets, presentations, and case studies tailored to key sectors. Work with communications teams to amplify messaging through digital channels, trade events, and thought leadership content. Drive demand generation activities to support regional business development efforts. 3. Cross-Functional Collaboration Partner with country sales teams to ensure marketing initiatives align with business goals and customer requirements. Collaborate with global product and innovation teams to bring new technologies and sustainable solutions to market. Support technical teams by developing application-specific content that highlights product capabilities and expertise. 4. Event & Trade Show Management Plan and manage the company’s participation in major trade shows, exhibitions, technical seminars, and customer innovation events. Align event strategy, branding, and messaging with regional marketing objectives and target audience expectations. Ensure effective lead capture, follow-up, and performance analysis post-events to drive ROI. 5. Market Intelligence & Performance Analysis Track marketing KPIs, campaign results, customer feedback, and competitive activity to refine and improve marketing effectiveness. Provide regular insights and reporting to regional leadership on market performance and strategic opportunities. Stay informed on industry trends, sustainability regulations, and emerging technologies impacting the industrial sector. Required Skills & Experience: Bachelor's or Master’s degree in Marketing, Business, Engineering, or a related field. Minimum 10 years of B2B marketing experience , preferably in industrial or specialty sectors such as chemicals, materials, or manufacturing. Strong background in strategic marketing, portfolio positioning, campaign execution, and customer engagement. Proven experience managing regional marketing across multiple countries and stakeholders in a matrixed organization. Excellent organizational and project management skills with the ability to handle diverse initiatives. Analytical mindset with a data-driven approach to marketing and business decisions. Proficiency with Microsoft Office, CRM systems, marketing automation platforms, and digital tools. Fluent in English; knowledge of additional APAC languages is an advantage. Willingness to travel across the APAC region as needed. Due to the high volume of applications, only shortlisted candidates will be contacted. Show more Show less
