Marketing Manager

Role:

Location:

Experience:

Industry:

Role Overview:

Marketing Manager

Key Responsibilities:

1. Performance Marketing

• Plan and optimize campaigns across Google, Meta, and other digital platforms.
• Monitor KPIs, manage marketing budgets, and drive consistent lead generation for aesthetic services.
• Analyse campaign performance, prepare reports, and implement data-driven improvements.

2. Social Media Management

• Create and manage content calendars across Instagram, Facebook, YouTube, and LinkedIn.
• Oversee content creation—reels, videos, patient success stories, clinic updates, and educational posts.
• Grow social media presence through engaging campaigns, contests, collaborations, and trending formats.

3. Branding & Communications

• Build and maintain a strong brand identity for the clinic.
• Ensure consistent messaging across all platforms—digital, print, and in-clinic branding.
• Draft and manage communication for campaigns, PR activities, patient education, newsletters, and internal communications.

4. Influencer & Collaboration Initiatives

• Identify and collaborate with relevant influencers, KOLs, bloggers, and content creators.
• Manage event promotions, partnerships, and co-branded activities.

5. Website & CRM Management

• Coordinate with the tech/website team for updates, SEO optimization, and landing pages.
• Oversee CRM journeys, promotional automation, WhatsApp/email campaigns, and patient engagement flows.

6. Market Research & Strategy

• Conduct competitor analysis and track industry trends in the aesthetics and skincare sectors.
• Develop 360° marketing strategies to increase brand visibility, footfalls, and patient conversions.

Required Skills & Qualifications

• Bachelor’s/Master’s degree in Marketing, Mass Communication, or a related field.
• 10+ years of experience, preferably in

  aesthetic, wellness, dermatology, or healthcare marketing

  .
• Strong knowledge of

  Google Ads, Meta Ads, SEO, and analytics platforms

  .
• Excellent communication, copywriting, and storytelling skills.
• Ability to lead campaigns end-to-end and work cross-functionally.
• Creative thinking with a strong aesthetic sense.

What We Offer:

• Opportunity to build and elevate a premium aesthetic healthcare brand.
• Dynamic and creative work environment.
• Competitive compensation and performance-based incentives.

Interested candidates can apply or share their CVs at hr1@alivewellnessclinics.com