Marketing Lead

About XTEN-AV:

XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together.

About the Role:

We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.

Key Responsibilities:

Strategy & Leadership:

- Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.

- Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).

- Position XTEN-AV as a thought leader in the global AV and SaaS space.

Campaigns & Communications:

Campaigns & Communications:

- Lead social media campaigns and communication for product launches and brand awareness.

- Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies.

- Manage email marketing campaigns, leveraging current databases and acquiring new audiences.

- Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage.

- Lead collaborations with influencers to promote the XTEN-AV brand and products.

- Manage all product communications to users and target audiences on a regular basis.

Content & SEO:

- Create and manage a blog on the XTEN-AV website with relevant, high-quality content.

- Work with external agencies to optimize SEO for organic traffic growth and visibility.

- Ensure content across all platforms aligns with SEO best practices and brand positioning.

Growth & Market Engagement:

- Identify and explore new avenues for marketing the product globally.

- Work closely with sales, product, and leadership teams to align marketing with business objectives.

- Track, analyze, and optimize all campaigns to maximize ROI and business impact.

Key Requirements:

- 5-8 years of proven experience in marketing with at least 3 years in a leadership role.

- Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns.

- Demonstrated success in leading product launches, email campaigns, and global marketing communications.

- Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.

- Strong communication, leadership, and stakeholder management skills.

- Ability to work in a fast-paced SaaS / technology-driven environment.

Preferred Qualifications:

- Experience in SaaS, B2B, or technology industries.

- MBA/PGDM in Marketing or related field (preferred but not mandatory).

What We Offer:

- A chance to lead marketing for a global SaaS product in the AV industry.

- High ownership, creative freedom, and collaboration with a talented global team.

- Competitive compensation with growth and learning opportunities.

- A culture that values innovation, agility, and impact.