Marketing Lead

This role is for one of the Weekday's clients

Marketing Lead

Requirements

Key Responsibilities:

• Marketing Strategy & Planning: Develop and execute a comprehensive marketing strategy aligned with company goals, incorporating brand positioning, product launches, digital marketing, PR, events, and demand generation.
• Team Leadership: Lead and mentor a high-performing marketing team. Foster a culture of ownership, creativity, and results. Set clear KPIs and regularly review team performance and campaign effectiveness.
• Brand Management: Own brand messaging, tone of voice, and brand identity across all channels. Ensure consistent positioning across internal and external communications.
• Digital & Performance Marketing: Drive digital marketing campaigns across SEO, SEM, paid media, email, social, and content marketing. Optimize for performance, CAC, ROI, and customer engagement metrics.
• Product Marketing: Collaborate with product and sales teams to define go-to-market strategies, product positioning, messaging, and competitive differentiation.
• Content & Communications: Oversee content strategy including blogs, whitepapers, case studies, and videos. Drive thought leadership and PR initiatives to enhance brand visibility.
• Data & Analytics: Use data and insights to continuously improve campaign performance. Track, measure, and report on all marketing metrics including MQLs, conversions, and attribution.
• Stakeholder Collaboration: Work closely with leadership, product, sales, and customer success teams to align marketing efforts with business goals.
  

Key Skills & Qualifications:

• 12-18 years of marketing experience, preferably in B2B or high-growth environments.
• Proven experience in leading multi-disciplinary marketing teams.
• Deep understanding of digital channels and performance marketing tactics.
• Strong analytical mindset with experience in marketing analytics, tools, and dashboards (Google Analytics, HubSpot, Marketo, etc.).
• Exceptional communication and storytelling skills.
• Experience in building brand identity, positioning, and GTM strategies.
• Ability to manage budgets, agencies, and multiple campaigns simultaneously.
• A hands-on, agile leader who thrives in fast-paced environments.
  

Preferred Qualifications:

• MBA or Master's degree in Marketing, Communications, or a related field.
• Experience working in tech, SaaS, or startup ecosystems is a plus.
• Exposure to international markets and global campaign execution