Marketing Lead

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About Skiplyn:

Skiplyn is a fast-growing SAAS startup revolutionizing food ordering experience with daily meal deals and cheaper food option. Join us to shape our brand and drive company growth in the US market!

Job Overview:

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This is a hands-on role with high ownership, where you’ll literally build the playbook that defines our growth trajectory. As our first marketing hire, you’ll craft a value proposition, conduct competitor analysis, position Skiplyn in the market, create content using tools like Canva, and drive app downloads through a strategic marketing funnel and roadmap.

Responsibilities:

• Create a marketing roadmap and go-to-market strategy.
• Develop the full marketing funnel (acquisition → retention → referral).
• Develop a compelling value proposition to highlight Skiplyn’s unique offerings.
• Conduct competitor analysis to position Skiplyn against our competitors.
• Create a marketing funnel to attract, engage, and convert price-conscious users (e.g., students).
• Build a marketing roadmap to boost brand awareness and app downloads.
• Design content (e.g., social media posts, graphics, videos) using Canva for platforms like Instagram, TikTok, and LinkedIn.
• Launch campaigns (social media, email, partnerships) to drive user acquisition.
• Set up analytics and tracking for all channels; define and measure KPIs.
• Experiment with growth tactics (SEO, ASO, performance ads, influencer outreach, etc.).
• Align closely with the product team to ensure positioning and messaging reflect user needs.

Requirements:

• MUST have 5+ years of Marketing experience, building a marketing foundation from scratch.
• MUST have exposure to U.S. Market
• Experience building marketing foundations at an early-stage startup (0 → 1).
• Ability to wear multiple hats — strategist, storyteller, content creator, and performance marketer.
• Proven experience building marketing strategies from scratch in a startup.
• Expertise in value proposition development, competitor analysis, and market positioning.
• Strong skills in content creation using Canva and digital marketing (social media, SEO, email, paid ads).
• Passion for Skiplyn’s mission to deliver affordable dining experiences.
• Strong skills in strategy (positioning, competitor analysis, value proposition) and execution (content, campaigns, growth experiments).
• Proven track record of driving measurable user acquisition and brand growth.
• Excellent communication, creativity, and analytical thinking.
• Comfortable working independently, with high ownership and accountability, 40 hours/week, aligned with PST hours.

Compensation & Benefits:

• Monthly Salary: INR 50,000
• Performance-based bonuses tied to marketing KPIs.
• Fully remote
• Opportunity to shape a startup’s marketing foundation and grow with us.