Marketing Lead

Share your resumes on: careers@nodwin.com

About the Role:

Marketing Lead

You will serve as a vital bridge between our global publishing HQ and local operations, ensuring that all marketing efforts are deeply aligned with cultural nuances, gamer behavior, and content trends in India.

Key Responsibilities:

• Market Intelligence & Trend Analysis

• Monitor and analyze emerging trends within India’s gaming ecosystem, with a focus on user behavior, content formats, and genre popularity.
• Gather and organize insights on local and regional gaming products and competitors.

• Localized Strategy Development

• Design and execute integrated marketing strategies tailored to the Indian gaming audience.
• Lead brand positioning and user acquisition initiatives in alignment with company goals.

• Campaign & Content Execution

• Plan and manage end-to-end marketing campaigns across offline, digital, influencer, and community channels.
• Drive high-impact brand collaborations and on-ground activations to build a strong player community.

• Cross-functional Coordination

• Collaborate with HQ and internal teams (content, product, community, design) to localize global campaigns.
• Manage partnerships with agencies, vendors, creators, and platforms for smooth rollout and execution.
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  Performance Review & Optimization

• Analyze KPIs and campaign performance, present actionable insights and recommendations for improvement.
• Provide first-hand market feedback and data to HQ to guide decision-making.

What We’re Looking For:

• Experience:

• 5+ years of experience in marketing, brand management, or publishing within the gaming industry.
• Proven success in launching and scaling campaigns for high DAU games, preferably in MOBA genre or competitive gaming categories.

• Skills:

• Deep understanding of the Indian gaming market, gamer personas, and content culture.
• Strong strategic thinking, analytical mindset, and creative storytelling abilities.
• Excellent communication, project management, and vendor coordination skills

• Mindset & Culture Fit:

• Passionate gamer with a hands-on approach and proactive attitude.
• Adaptable, collaborative, and able to perform under tight deadlines and in fast-moving environments.
• Ability to integrate resources, build meaningful local partnerships, and work seamlessly across cultures.

• Languages:

• Proficiency in English is a must. Hindi or other major Indian languages are a strong plus.
• Prior work experience in India or within culturally diverse teams is highly desirable.

Why Join Us?

Be part of a global gaming company bringing world-class gaming experiences to India. You’ll have the creative freedom to build something meaningful from the ground up while working with passionate, like-minded professionals who live and breathe games.