Marketing Lead

Marketing Lead

Location:

Job Type:

About Habitera Farms / Very Mulberry

Very Mulberry

Marketing Lead

As Marketing Lead, you will manage our social media, content creation, influencer partnerships, email campaigns, and overall brand growth strategy. You will help translate everyday moments on the farm into compelling stories, visuals, and campaigns that attract customers, influencers, and partners.

This role is ideal for someone who wants to grow quickly, brings creative thinking, is passionate about leveraging AI, and is excited to help build a modern farm brand with national potential.

The Marketing Lead will work closely with the founders and report directly to the General Manager.

Job Responsibilities

We want to hire a strong Marketing Lead with the following key responsibilities:

Brand & Content

• Build and manage our marketing calendar across seasons, U-Pick events, and product launches.
• Lead content creation for social media, email, website, and on-farm storytelling.
• Maintain brand voice, visuals, and identity across all channels.
• Capture or coordinate photos, videos, short-form content, and behind-the-scenes moments.

Social Media & Digital Marketing

• Manage Instagram, TikTok, Facebook, and other channels with a focus on growth and engagement.
• Track metrics and provide simple, clear insights on what’s working and what to improve.
• Build and optimize email marketing flows for product sales and event announcements.

Influencer & Community Marketing

• Build relationships with influencers, creators, local businesses, and community groups.
• Manage influencer outreach, sample shipments, collaboration campaigns, and our influencer affiliate program.
• Support marketing for farmers markets, retail partners, and online store promotions.

• Events & Farm Support

• Coordinate marketing needs for U-Pick weekends and special events.
• Support signage, print materials, banners, and on-site activations.
• Help improve customer experience across digital and physical touchpoints.

Qualifications & Experience

Key Attributes

• Creative thinker with a strong sense of visual and written storytelling.
• Proactive, resourceful, and hungry to build something meaningful.
• Organized, dependable, and comfortable owning multiple projects.
• Learning mindset and excitement to grow with a fast-moving brand.
• Team player with a positive attitude and strong communication skills.

Education & Experience

• 2–5 years of experience in digital marketing, social media, content, or brand management (preferred).
• Experience creating or coordinating short-form video content (preferred).
• Familiarity with Canva, Adobe tools, or video editing apps (preferred).
• Experience with Shopify or other e-commerce platforms (preferred).

Technical Skills

• Strong understanding of social media platforms and trends.
• Basic analytics skills (Instagram insights, Shopify analytics, Meta tools).
• Comfortable using email platforms and scheduling tools.
• Familiarity with AI tools such as ChatGPT, Gemini 3, Midjourney, or other generative tools for content creation, research, and workflow efficiency.

How to Apply

Start Date: Immediate

Apply via one of these: 

• Please send your resume and questions to hr@habitera.com
• Apply via our website: https://verymulberry.com/jobs/
• Apply via a job portal.

Why Join Habitera Farms?

Read this amazing list of reasons: https://verymulberry.com/top-10-reasons-to-join-habitera-farms

If this role excites you and you’re ready to help turn America’s largest mulberry farm into a brand everyone knows, we’d love to hear from you. Best of luck, and we look forward to your application!