Marketing Lead

The Lead Marketing role owns client success for Debox Marketing by translating strategy into measurable growth outcomes. This role leads a team of 8, comprising 2 Assistant Team Leads and 6 Marketing Strategists and is accountable for ROI delivery, data discipline, platform excellence, and process adherence across US-based B2C clients including restaurants, dental chains, and online grocery businesses.

This is a hands-on leadership role that blends strategic thinking with deep execution capability across performance marketing, analytics, and conversion funnels.

Key Responsibilities

Team Leadership and Delivery

• Own performance and output of the Marketing team
• Coach Assistant Team Leads on execution quality and client management
• Ensure consistency, accuracy, and timeliness across all deliverables

Client Growth and ROI Ownership

• Drive client success through measurable improvements in leads, orders, revenue, and conversion metrics
• Translate business goals into channel wise marketing strategies
• Act as the final escalation point for performance and delivery issues

Performance Marketing and Analytics

• Own Meta and Google Search strategy, execution, and optimization
• Deep dive into funnels, attribution, retargeting, and audience behavior
• Use analytics insights to continuously refine campaigns and budgets

Data and Process Discipline

• Define and enforce daily, weekly, fortnightly, and monthly tracking metrics
• Ensure accurate tracking across campaigns, POS systems, and reports
• Drive data led decisions and rapid course correction when needed

Core Deliverables Oversight

• Monthly social media content banks
• Paid campaign ideation and execution
• Email marketing strategy and execution
• POS setup, testing, and validation
• Performance reporting with clear insights and actions

Required Experience and Skills

• 8 plus years in performance driven digital marketing roles
• Strong hands on expertise in Meta Ads, Google Search, retargeting, and analytics
• Proven ability to lead and scale marketing teams
• Strong understanding of B2C funnels and conversion optimization
• High data orientation with comfort working on dashboards, reports, and trends
• Experience working with US clients preferred

Success Measures

• Client retention and satisfaction
• ROI and conversion improvement
• Team performance and accountability
• Data accuracy and insight driven decisions