Marketing Lead

Role Overview: As a dynamic, creative, and strategic Marketing Lead, you will drive the localization, execution, and optimization of marketing initiatives for MOBA genre games. This unique opportunity allows you to shape the growth journey of a global gaming brand in one of the world's most vibrant gaming communities. You will serve as a vital bridge between the global publishing HQ and local operations, ensuring all marketing efforts deeply align with cultural nuances, gamer behavior, and content trends in India. Key Responsibilities: - Monitor and analyze emerging trends within India's gaming ecosystem. - Design and execute integrated marketing strategies specifically tailored to the Indian gaming audience. - Plan and manage end-to-end marketing campaigns across various channels. - Collaborate with internal teams to localize global campaigns. - Analyze KPIs and campaign performance to provide actionable insights for improvement. Qualification Required: - At least 5 years of experience in marketing, brand management, or publishing within the gaming industry. - Proven success in launching and scaling campaigns for high DAU games, preferably in the MOBA genre or competitive gaming categories. - Deep understanding of the Indian gaming market. - Strong strategic thinking, analytical mindset, and creative storytelling abilities. - Excellent communication skills. - Ability to work collaboratively under tight deadlines in fast-moving environments. Note: No additional details of the company are mentioned in the job description.,