Marketing Lead

Role Overview

Marketing Leader

strategic thinking, creative storytelling, and analytical execution

You will own marketing performance across channels and position Qylis as a trusted technology leader across India, ANZ, US, and EMEA markets.

Key Responsibilities

Branding & Positioning

• Own the brand identity, positioning, and messaging for Qylis, EvalN, and S-365.
  
• Develop thought leadership content, PR strategy, and executive visibility.
  
• Build Qylis’s presence across digital, print, and event ecosystems.
  
• Collaborate with partners like

  Microsoft, eSentire, Nvidia, and CrowdStrike

  on co-marketing initiatives.

Demand Generation & Digital Marketing

• Plan and execute integrated

  digital marketing

  campaigns across SEO, SEM, paid ads, email, and social channels.
• Build inbound and outbound

  lead generation

  and

  account-based marketing (ABM)

  funnels.
• Manage

  marketing automation

  using HubSpot, Salesforce, or Zoho.
• Optimize

  CPL (Cost per Lead)

  ,

  CAC (Customer Acquisition Cost)

  , and conversion metrics.
• Implement data-driven

  performance marketing

  strategies.

Product & Partner Marketing

• Translate AI and Cybersecurity offerings into differentiated

  value propositions

  .
• Create impactful marketing collaterals, case studies, and whitepapers.
  
• Develop

  go-to-market (GTM)

  campaigns and partner enablement materials.

Social Media, PR & Events

• Manage Qylis’s presence on

  LinkedIn, X (Twitter), and YouTube

  .
• Drive PR, media outreach, analyst relations, and event participation.
  
• Organize webinars, summits, and campaigns to generate leads and visibility.
  

Leadership & Analytics

• Build and mentor a high-performing marketing team.
  
• Define and track

  marketing KPIs, dashboards, and ROI

  metrics.
• Collaborate with the Founders and cross-functional teams for alignment and strategy.