Marketing Lead

10 - 15 years

18 - 25 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview

Marketing Leader

strategic thinking, creative storytelling, and analytical execution

You will own marketing performance across channels and position Qylis as a trusted technology leader across India, ANZ, US, and EMEA markets.

Key Responsibilities

Branding & Positioning

  • Own the brand identity, positioning, and messaging for Qylis, EvalN, and S-365.
  • Develop thought leadership content, PR strategy, and executive visibility.
  • Build Qylis’s presence across digital, print, and event ecosystems.
  • Collaborate with partners like

    Microsoft, eSentire, Nvidia, and CrowdStrike

    on co-marketing initiatives.

Demand Generation & Digital Marketing

  • Plan and execute integrated

    digital marketing

    campaigns across SEO, SEM, paid ads, email, and social channels.
  • Build inbound and outbound

    lead generation

    and

    account-based marketing (ABM)

    funnels.
  • Manage

    marketing automation

    using HubSpot, Salesforce, or Zoho.
  • Optimize

    CPL (Cost per Lead)

    ,

    CAC (Customer Acquisition Cost)

    , and conversion metrics.
  • Implement data-driven

    performance marketing

    strategies.

Product & Partner Marketing

  • Translate AI and Cybersecurity offerings into differentiated

    value propositions

    .
  • Create impactful marketing collaterals, case studies, and whitepapers.
  • Develop

    go-to-market (GTM)

    campaigns and partner enablement materials.

Social Media, PR & Events

  • Manage Qylis’s presence on

    LinkedIn, X (Twitter), and YouTube

    .
  • Drive PR, media outreach, analyst relations, and event participation.
  • Organize webinars, summits, and campaigns to generate leads and visibility.

Leadership & Analytics

  • Build and mentor a high-performing marketing team.
  • Define and track

    marketing KPIs, dashboards, and ROI

    metrics.
  • Collaborate with the Founders and cross-functional teams for alignment and strategy.

Mock Interview

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