Marketing Intern

Position Overview:

The Marketing Intern will play a pivotal role in supporting our marketing team with market research, account mapping, SEO execution, content research, and more. This internship provides the opportunity to gain valuable experience in specialized marketing concepts such as account-based marketing, fishbone analysis, and inbound lead generation, while also contributing to the growth of our marketing initiatives in the broadband utilities space.

Key Responsibilities:

Market Research & Account Mapping:

• Conduct in-depth research on broadband and utilities markets, identifying trends, competitors, and consumer behaviors.
• Assist in mapping key accounts and creating profiles for potential prospects in the broadband utilities sector.
• Analyze customer segmentation to improve targeting and personalization efforts for marketing campaigns.

Account-Based Marketing (ABM):

• Assist in the development and execution of Account-Based Marketing strategies.
• Support in tailoring marketing materials and content specifically for target accounts in the broadband utilities sector.
• Help with creating customized outreach campaigns for high-value prospects.

DM Guidelines Development:

• Research and assist in developing Direct Mail (DM) guidelines and strategies tailored to the broadband utilities market.
• Help optimize DM strategies to improve engagement and response rates.

SEO Concepts & Execution:

• Support the SEO team by assisting in keyword research, on-page SEO optimization, and tracking SEO performance.
• Assist in implementing SEO best practices across website content, blog posts, and landing pages.
• Monitor search engine rankings and provide recommendations for improvements.

Fishbone Analysis:

• Participate in conducting fishbone analysis for identifying root causes of various marketing challenges or issues.
• Support the team in analyzing marketing topics such as lead generation, traffic trends, and campaign performance.

Marketing Tools Utilization:

• Help in managing and utilizing marketing tools and platforms such as CRM systems, analytics tools, and email marketing platforms.
• Assist in setting up and analyzing campaign performance across various tools.

Content Research & Website Management:

• Conduct research for new content ideas related to broadband utilities and emerging market trends.
• Assist in content creation, optimization, and management for the company website, ensuring it aligns with marketing objectives.
• Help with website updates, including adding new content, optimizing landing pages, and enhancing user experience.

Inbound Marketing & Lead Generation:

• Assist in the development and execution of inbound marketing strategies to drive website traffic and generate quality leads.
• Help create lead magnets, landing pages, and CTAs (Call to Actions) to optimize inbound traffic conversion.
• Monitor and report on the success of lead generation activities, tracking key metrics such as conversion rates and ROI.

Qualifications:

• Currently pursuing a degree in Marketing, Business, Communications, or a related field.
• MBA freshers