Marketing Head

Location:

Employment Type:

Role Overview:

We are seeking a highly experienced Senior Marketing Head to spearhead our marketing initiatives and drive strategic campaigns for solutions and services. This individual will play a pivotal role in developing and implementing marketing strategies that increase brand awareness, generate leads, and support the growth of our GCC (Global Capability Centers) services.

Key Responsibilities:

Strategic Marketing Leadership:

• Lead and mentor the marketing team, fostering collaboration and innovation.
• Develop comprehensive marketing plans aligned with business objectives.
• Spearhead campaigns focusing on solutions and services marketing, ensuring differentiation from product-based approaches.

Integrated Marketing Campaigns:

• Oversee end-to-end marketing campaigns across Outreach, Social Media, Inbound, and PR/Influencers, leveraging frameworks as outlined in the attached images.
• Create and execute initiatives such as advertisements, webinars, workshops, podcasts, and social media engagement to gain customer mindshare.

Content & Database Management:

• Drive the creation of high-quality content, including whitepapers, blogs, case studies, and explainer videos, tailored to key target audiences.
• Develop and manage a robust database of demographic, psychographic, and technographic insights to refine targeting.

GCC Market Expertise:

• Design strategies specific to GCCs, leveraging an understanding of their operational and strategic needs.
• Collaborate with internal stakeholders to position our services effectively within GCC markets.

Performance Metrics & Analytics:

• Monitor and analyze campaign performance to optimize ROI and ensure marketing goals are achieved.
• Prepare regular reports and insights to inform leadership and adapt strategies as needed.

Required Qualifications:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 8+ years of experience in marketing, with a focus on solutions/services marketing.
• Proven experience working with GCCs and understanding their operational frameworks.
• Strong leadership skills, with the ability to mentor and inspire teams.
• Proficiency in using marketing tools and platforms, including SEO, social media, CRM, and analytics.
• Exceptional communication, presentation, and project management skills.

Preferred Qualifications:

• Experience in managing marketing efforts across multiple touchpoints, including PR, inbound strategies, and influencer collaborations.
• Familiarity with tools and techniques for creating engaging and impactful marketing content.