Marketing Head

As a Marketing Head at our company, you will play a crucial role in leading and expanding our brand's market presence through innovative digital marketing strategies. Your primary responsibilities will include developing and implementing comprehensive marketing plans, focusing on digital channels to enhance brand awareness, engage customers, and drive revenue growth. Your role will involve creating and executing an integrated marketing strategy that aligns with our business objectives, emphasizing digital platforms. By analyzing market trends, customer insights, and competition, you will identify growth opportunities and establish key performance indicators to measure campaign effectiveness. You will be in charge of overseeing all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns. Managing performance marketing campaigns effectively to optimize ROI and customer acquisition will be a key aspect of your responsibilities. Additionally, you will supervise website development, optimization, and user experience to ensure they align with marketing goals. Maintaining a consistent and compelling brand voice across all digital and traditional channels will be essential. You will lead content creation and strategy, covering areas such as blogs, videos, whitepapers, and social media posts while ensuring all marketing materials adhere to brand guidelines. In terms of team leadership, you will build, lead, and mentor a high-performing marketing team, fostering a collaborative culture that encourages innovation and data-driven decision-making. Managing the marketing budget, analyzing campaign performance, and reporting on marketing effectiveness to senior leadership will also be part of your role. Collaboration with sales, product, and customer service teams to align marketing strategies with business goals will be crucial. Building and maintaining relationships with external agencies, vendors, and partners will also be key to your success in this role. To qualify for this position, you should have a Bachelor's degree in Marketing, Business Administration, or a related field (Masters preferred) and at least 5+ years of experience in a senior marketing role, specifically in digital marketing. Proficiency in digital marketing tools like Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software is essential. Strong analytical skills, leadership abilities, and excellent communication skills are also required. Experience in managing budgets and forecasting ROI for marketing campaigns, as well as knowledge of web development principles and UX design, will be advantageous. As a Marketing Head, you should possess key attributes such as being a strategic thinker with a hands-on approach, a creative problem-solver focused on achieving results, proactive, adaptable, and thrive in a fast-paced environment. Your ability to recruit, nurture, inspire, and lead a dynamic and result-oriented team will be critical for success in this role. This is a full-time position with benefits including cell phone reimbursement and provident fund. The work location is in person with a fixed shift schedule.,