Marketing Head

The Opportunity: Lead Autobit's Marketing into the Future

We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position.

What You'll Do (Key Responsibilities):

1. Develop & Execute Modern Marketing Strategies:

2. Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI.
3. Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue.
4. Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable.

5. Content & Storytelling Authority:

6. Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader.
7. Develop personalized content journeys that nurture leads through the funnel.
8. Explore and implement AI tools for content ideation, creation assistance, and optimization.

9. Digital & Performance Marketing Excellence:

10. Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads).
11. Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation.
12. Continuously A/B test and optimize campaigns for improved conversion rates (CRO).

13. Brand & Community Evangelism:

14. Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints.
15. Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights.
16. Explore influencer collaborations and partnerships with relevant industry voices.

17. Data, Analytics & Reporting:

18. Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution).
19. Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement.
20. Present performance reports to leadership, highlighting successes, learnings, and future recommendations.

21. MarTech Stack Management & Innovation:

22. Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness.
23. Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches.

24. Cross-Functional Collaboration:

25. Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement.
26. Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements.
27. Partner with Customer Success to leverage customer stories and identify opportunities for advocacy.

Who You Are (Qualifications & Skills):

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth.
• Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics.
• Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics).
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging.
• Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset.
• Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously.
• Creative, curious, and passionate about staying on the cutting edge of marketing innovation.

Bonus Points If You Have:

• Experience with AI-powered marketing tools and techniques.
• Experience building and managing online communities.
• Video marketing and production skills.
• Familiarity with Trading Terminal Softwares.
• Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics).

Why Join Autobit?

• Be a pivotal part of a growing, innovative software company.
• Opportunity to make a significant impact and shape the future of our marketing.
• Collaborative, supportive, and forward-thinking work environment.
• Competitive salary, benefits package, and opportunities for professional development.

Ready to Drive the Future of Marketing at Autobit?

If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit.