Marketing Head

hrd@anabond.com/9789849538

Job Purpose:

The Marketing Head will be responsible for planning, developing, and executing marketing strategies that drive lead generation, market penetration, and revenue growth. The role focuses on building strong marketing campaigns, market analysis, and channel management without any involvement in branding activities.

Key Responsibilities (R&R):

1. Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Plan and execute marketing budgets and allocate resources efficiently.
• Set measurable goals and KPIs to evaluate marketing performance.

2. Lead Generation & Demand Creation:

• Design and execute multi-channel marketing campaigns (digital, offline, events) to generate qualified leads.
• Work closely with the sales team to align marketing activities with sales objectives.
• Build and manage marketing automation tools to nurture and convert leads.

3. Market Research & Analysis:

• Conduct market research to identify customer needs, market trends, and competitor activities.
• Analyze data and provide actionable insights to guide marketing strategies.
• Monitor industry developments and adapt marketing plans accordingly.

4. Digital & Performance Marketing:

• Drive performance marketing campaigns through SEO, SEM, email marketing, and paid digital channels.
• Manage the companys online presence and optimize marketing funnels for conversions.
• Track and report on campaign performance to maximize ROI.

5. Channel & Partner Marketing:

• Develop marketing programs for distributors, channel partners, and strategic alliances.
• Coordinate co-marketing initiatives with partners to drive joint lead generation efforts.

6. Events & Promotions:

• Plan and execute trade shows, exhibitions, product launches, and customer events to drive market engagement.
• Develop promotional campaigns to support sales and new product introductions.

7. Reporting & Performance Management:

• Establish KPIs for all marketing initiatives and track performance metrics.
• Prepare regular reports for management on marketing activities, ROI, and market feedback.
• Continuously evaluate marketing channels and optimize spend.

Skills & Competencies:

• Strong leadership and strategic thinking skills.
• Proven expertise in digital marketing tools and CRM platforms.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to interpret analytics and translate data into actionable strategies.

Qualifications and Experience Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Proven experience in a senior marketing leadership role.
• Strong expertise in digital marketing tools, CRM systems, and analytics.
• Exceptional communication and project management skills.
• Ability to drive results through strategic planning and data-driven decision-making.