Marketing Head

Role & responsibilities

• Lead and execute the overall marketing and business development strategy for Fabrication, Structural Steel (SSD), and Colour Coated Sheet segments.
  
• Develop market penetration plans to expand presence across industrial, infrastructure, and construction sectors.
  
• Drive top-line growth through key account management, institutional sales, and channel partner development.
  
• Conduct market research to track industry trends, competitor activity, pricing, and customer demand.
  
• Build and manage a high-performance marketing and sales team with clear targets and accountability.
  
• Create and implement branding, product positioning, and promotional campaigns across digital and offline platforms.
  
• Coordinate closely with production, supply chain, and finance teams to ensure committed deliveries and healthy margins.
  
• Lead major negotiations, finalize large commercial contracts, and ensure profitability of all deals.
  
• Track sales performance through MIS, forecasts, and dashboards; present reports to top management.
  
• Ensure compliance with company policies, statutory norms, and ethical business practices.

1. Annual Revenue Achievement (%)

   Target: 100%120% of assigned business target

2. Year-on-Year Sales Growth (%)

   Target: 15%–30%

3. Monthly Run Rate (MRR) Consistency

   Target: 10% variance from plan

4. Segment-wise Revenue Contribution

   Fabrication, SSD, Colour Coated Sheets – balanced growth across all

B. Market Expansion KPIs

1. New Key Accounts Added (Quarterly)

   Target: 10–15 high-value clients per quarter

2. Geographic Expansion

   Target: 2–3 new regions / dealer networks annually

3. Channel Partner / Dealer Onboarding

   Target: 20–30 active dealers per year

C. Profitability & Cost KPIs

1. Gross Margin (%)

   Target: Maintain or improve budgeted margin

2. Price Realization vs Market (%)

   Target: 98% of benchmark price

3. Discount Control Ratio

   Target: Within approved limits only

D. Operational & Execution KPIs

1. Order Conversion Ratio (%)

   Target: 30%–45%

2. Order Fulfilment Timeliness (%)

   Target: 95% on-time delivery

3. Repeat Business Ratio (%)

   Target: 60%

4. Forecast Accuracy (%)

   Target: 90%