Marketing Head

Role & responsibilities

• Create, execute, and measure marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment
• Create, own, and implement overall online as well as ofline marketing strategies, providing leadership and direction to team members
• Understanding the companys unique market position, its advantages, and challenges for marketing channels.
• Work with ATL & BTL agencies to convert strategy/take marketing concept into execution
• Create a complete ATL & BTL campaign package ranging from the in-branch display, promotion, gifting, seller/customer events, out-of-the-box tools, and tactics to garner product awareness among the audience
• Identify and finalize Marketing Alliances, where needed, to pull up sales/generate leads or customer walk-ins
• Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies
• Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management, and Brand Management.
• Plan and execute integrated marketing campaigns that build the companys pipeline and also mature existing opportunities
• Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances, and more to build the lead database and increase qualified opportunity creation.
• Manage, track, report, and present program budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle.
• Provide marketing expertise to the Company by building, developing, and managing a marketing team capable of carrying out the necessary marketing strategies and tactics
• To articulate platform and brand vision to the community at large and also to internal teams

Preferred candidate profile

15 to 20 years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.