Marketing Head

responsible for developing and executing strategic marketing plans to enhance the hospital's brand, attract patients, and achieve organizational goals

• Strategic Planning

  : Develop and implement comprehensive marketing plans aligned with the hospital's strategic objectives.

• Brand Management

  : Protect and enhance the hospital's brand image and ensure consistent messaging across all platforms.

• Patient Acquisition

  : Implement strategies to attract new patients and drive growth.

• Digital Marketing

  : Oversee digital marketing efforts, including SEO, social media, content marketing, and website management.

• Team Leadership

  : Recruit, lead, and mentor the marketing team, fostering a collaborative and creative environment.

• Campaign Execution

  : Plan and execute marketing campaigns, including advertising, promotional events, and product exhibitions.

• Market Research

  : Conduct market research to understand patient needs, competitor activities, and emerging trends.

• Stakeholder Relations

  : Build and maintain relationships with healthcare professionals, community members, and the media.

• Performance Analysis

  : Monitor and analyze marketing metrics to evaluate campaign effectiveness and measure ROI.

• Budget Management

  : Manage the marketing budget and report on performance to senior leadership.

Essential skills

• Strategic thinking
• Team leadership
• Digital marketing (SEO, social media, content marketing)
• Data analysis
• Excellent communication and presentation skills
• Market research and knowledge of the healthcare industry
• Relationship building and networking