Marketing Executive

Job Title: Marketing Executive

Location: Kolkata
Work Format: Field Work
Working Days: 6 Days a Week
Working Hours: 8 - 9 Hours per Day (outcome-driven environment)

About inDNA Life Sciences:

inDNA Life Sciences is the first DNA based Clinic and a molecular platform innovated to offer customized solutions for identification of DNA based changes and its impact on the health and disease outcome. In the last three decades, with the advent of high-end technology and tools in Molecular Life sciences, there has been a transition from Blood/Serum/Sputum/Tissue, Protein based diagnostics to Nucleic Acid (DNA/RNA) based Diagnostics. With the completion of Human genome project and Next generation rapid DNA sequencing-based platforms, there has been a global phenomenon of Molecular medicine. inDNA Life Sciences has taken the first steps to personalize disease management by offering a range of DNA based solutions, to a range of clinical problems, in the fields of Cytogenetics, Cancer, Genetic Disorders and Mendelian defects.

Role Summary

The Marketing Executive (with having minimum 2 years of experience) will work with CMD & Sales Head of the organization to support and strengthen the marketing aspects of the company in the form of research support to promote the business growth of the company, Client relationship management, and reporting activities. The role is ideal for individuals who are digitally savvy, analytical, and eager to learn through hands-on business exposure.

1. Functional Responsibilities

• Research Support: Collect, analyse, and present market and competitor data. Design and execute market research projects, including surveys and interviews. Summarize findings for strategy and decision-making.
• Marketing Coordination: Assist in campaign management, monitor industry trends, develop marketing materials, track performance, and create reports on marketing effectiveness.

· Strategies for brand promotion: Develop various strategies for the new product launch and implement it for brand promotion of the company particularly in the field of Oncology and Gynaecology sector.

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
• Analytics and Reporting: Monitor campaign performance using tools like Google Analytics, prepare reports on KPIs, and suggest actionable insights for improvement.

· Client Relationship Management: Act as liaison between CMD and clients, build professional relationships, resolve queries, and ensure a high standard of customer service.

• Reporting Activities: Prepare regular reports summarizing key metrics, business performance, and project progress for review by CMD and senior management.

2. Technology & Tool Usage

• MS Excel, MS Word, ChatGPT, and search engines for analysis, productivity
• Understanding of keyword research and AI-based task optimization

3. Required Skills & Competencies

Skill Category Description

Communication Good spoken & written English

Analytical Thinking Ability to work with data, derive insights

People skills Strong interpersonal skills to build lasting client connects

Technical Proficiency MS Office, online research, and AI tools (e.g., ChatGPT)

5. Educational Qualification & Other Requirements

· Graduation/Post-Graduation in Pharmacy/Biotech/Life Science or any other equivalent degree

· Minimum 2 years of work experience

· Personal vehicle (will be advantageous)

6. Compensation & Benefits

• Compensation: Negotiable as per your skill & experience
• Structure: Fixed + Variable Performance Incentives

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Work Location: In person