Marketing Executive

Key Responsibilities / KRAs

• Lead Research: Identify and qualify prospective client leads (startups, D2C brands, MSMEs) aligned with the ideal client profile.
• Outreach Support: Assist in executing personalised outreach campaigns (emails, LinkedIn, follow-ups) to generate leads and support business development.
• Collateral Management: Maintain and update marketing materials such as capability decks, case studies, and fee structures to ensure they are pitch-ready.
• Website & Content Coordination: Assist in updating website content (service pages, portfolio, blogs) to ensure accuracy and consistency.
• Email Marketing: Coordinate internal email campaigns (newsletters, invites, updates) and track performance metrics.
• Event Coordination: Provide logistical and promotional support for events, webinars, or speaking engagements.
• Marketing Support: Contribute to internal marketing activities including content creation, shoot coordination, reel scripting, and campaign execution.
• Reporting: Compile monthly reports for lead lists, outreach status, website traffic, and email performance.
  

Requirements

• Good understanding of branding and marketing fundamentals, with interest in the agency/startup ecosystem.
• Excellent copywriting and communication skills; ability to use AI tools (ChatGPT, Perplexity, Gemini, etc.) for ideation and scripting.
• Familiarity with email marketing tools (Mailchimp, HubSpot, Zoho Campaigns).
• Basic knowledge of GA4 and website CMS platforms (WordPress, Square space, Webflow).
• Creative sense with experience using Canva or providing design feedback; ability to support deck creation.
• Exposure to shoot coordination, social media, or content workflows is a plus.
• Strong organizational skills with the ability to manage databases, track progress, and multitask.
• Willingness to travel outside Mumbai for meetings and on-ground support.
• Positive learning attitude with eagerness to understand branding, communication, and business development.
  

• CRM & Email: HubSpot, Mailchimp, Zoho Campaigns
• Analytics & Reporting: Google Analytics 4 (GA4), Google Sheets
• Content Management: WordPress, Squarespace
• Design: Canva, basic Adobe Illustrator
• Project Management: Notion, Trello, ClickUp, Asana
• AI Tools: ChatGPT, Perplexity, Gemini, Notion AI
  

Benefits

• Career growth & learning opportunities
• Team-building & fun work culture
• Performance bonuses as per company policy