Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.Gathering, investigating, and summarizing market data and trends to draft reports.Implementing new advertising plans Deploy successful marketing campaigns and own their implementation from ideation to executionDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorProduce valuable and engaging content for our website and blog that attracts and converts our target groupsOversee and approve marketing material, from website banners to hard-copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyMaintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunitiesStaying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.