Marketing Communications Officer

Please note that we are looing for 1-2 years of experience, and the approx compensation range is 6-8 L PA , may be negotiable depending on the candidate's experience.

Key Responsibilities:

Sales and Business Development

Develop and manage a targeted pipeline of prospects across identified sectors.

Conduct client outreach through calls, emails, and participation in industry events, exhibitions, and forums.

Pitch company's offerings effectively to potential clients, partners, and stakeholders.

Drive lead generation for magazine advertisements, sponsored features, partnerships, and membership sales.

Close sales deals by aligning client needs with the services while ensuring compliance with pricing strategies.

Marketing & Communication Strategy

Contribute to the formulation and execution of marketing plans aligned with organizational goals.

Develop compelling content for newsletters, magazines, brochures, and offline communication channels.

Ensure consistency of brand messaging across all external-facing materials.

Collaborate with internal teams for campaign ideation, design, and content development.

Digital and Online Communications

Oversee the creation and regular updating of digital assets, including website, blog, and social media platforms.

Lead or support digital marketing campaigns (SEO/SEM, social media, email marketing).

Track performance analytics and recommend enhancements based on insights.

Public Relations and Outreach

Represent IBA at public platforms, industry events, and networking engagements.

Liaise with media outlets and PR agencies to drive visibility of IBA’s work.

Build alliances with strategic stakeholders, including government officials, industry experts, and CSR leads.

Strategic Support and Coordination

Support the development and promotion of new services, campaigns, or initiatives under IBA’s business expansion plan.

Assist with tender documentation, proposal development, and project communication plans.

Coordinate internally to ensure cross-functional alignment on campaign goals and timelines.

Core Competencies:

Strategic Thinking and Planning

Communication and Interpersonal Skills

Client Relationship Management

Content Development and Storytelling

Project and Time Management

Initiative and Innovation

Negotiation and Influence

Team Collaboration and Adaptability

Qualifications and Experience:

Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree preferred.

1-2 years of professional experience in marketing, communications, or business development (experience in the renewable energy or non-profit sector is a plus).

Proven experience in executing marketing campaigns, brand strategy, and digital promotions.

Strong writing, editing, and verbal communication skills in English (proficiency in Hindi is desirable).

Proficiency with tools such as MS Office, Canva/Adobe Suite, and email marketing platforms.

Demonstrated experience in stakeholder management, particularly with government or institutional clients.

Experience in preparing proposals, tenders, or formal communication documents will be an added advantage.

Compensation - Approximate range; Rs. 7 L to 8 L PA (negotiable depending on the candidate's profile)