Marketing Communications Officer

As a Marketing Communications Officer at InSolare Energy Limited, your role will involve overseeing communication, marketing strategies, and content creation to promote the company's solar energy solutions and projects. Your key responsibilities will include: - Conducting market research to identify target audiences, competitor landscape, and trends within the solar market. - Developing and implementing marketing strategies aligned with company goals. - Analyzing customer data to understand their needs and pain points related to solar energy solutions. - Creating engaging content for various platforms such as website, blog, social media, case studies, and presentations. - Managing content calendars to ensure consistent brand messaging. - Producing educational materials to explain technical aspects of solar technology clearly. - Developing public relations strategies to secure positive media coverage. - Crafting press releases, pitching stories, and managing media inquiries. - Collaborating with industry associations and participating in relevant events to enhance visibility. Qualifications required for this role include: - Strong understanding of the solar energy industry, including technology, market trends, and regulations. - Excellent written and verbal communication skills. - Proficiency in digital marketing tools like Google Analytics, social media management tools, and CRM systems. - Proven experience in successful marketing campaigns. - Bachelor's degree in marketing, communications, or a related field. - Basic technical understanding of solar systems and components is a plus.,