Marketing Communications Manager

Job Title - Communications and Marketing Manager

Location: Andheri East, Mumbai (Full-time, In-Office)

CTC: ₹7–9 LPA

Experience: 3–5 years

Start Date: Immediate

About Muskurahat Foundation

Muskurahat Foundation works to create emotionally safe, equitable learning spaces for children in shelter homes, underserved communities, and government schools. Our work is grounded in empathy, accountability, and long-term systemic change.

We’re looking for a Communications and Marketing Manager to lead how we tell our story, shape our public narrative, and convert visibility into meaningful engagement.

Who We’re Looking For

We’re looking for someone who can craft content with clarity, build high-performing campaigns, and understand the nuance of cause-driven storytelling. You’ll be responsible for both strategy and execution—driving visibility, engagement, and conversion across stakeholders including donors, interns, community members, and partners.

This role requires a sharp understanding of digital communication, strong executional ability, and a creative mindset grounded in structure.

Key Responsibilities

Strategy & Direction

• Lead Muskurahat’s communications and marketing roadmap
• Develop messaging strategies for donor engagement, program visibility, and brand building
• Create and execute full-funnel campaigns that align with fundraising and program goals

Content & Impact Storytelling

• Own and refine the brand voice across social media, website, emailers, reports, and decks
• Highlight grassroots-level stories and translate field impact into powerful narratives
• Collaborate with program teams to surface authentic, well-documented content from the ground

Campaigns & Performance

• Plan and manage conversion-driven digital campaigns (fundraising, outreach, awareness)
• Run or collaborate with ad partners on performance campaigns (Meta, Google, YouTube)
• Track campaign performance, audience behaviour, and optimise content accordingly

Video & Digital Execution

• Oversee scripting, production, and delivery of campaign videos and short-form content
• Manage content calendars in sync with campaigns, reports, and program milestones
• Ensure brand consistency across all digital and offline communication

Community & Engagement

• Build platform-specific strategies for Instagram, LinkedIn, YouTube, and more
• Engage youth and volunteer communities through sharp, relatable, purpose-driven content
• Use storytelling to strengthen community bonds and increase retention and participation

Innovation & AI

• Use Generative AI tools (e.g. ChatGPT, Midjourney, etc.) to enhance workflows and creative output
• Bring an experimental, forward-looking approach to content production and communication innovation

Must-Haves

• 3–5 years of relevant experience in development communications, digital marketing, or social impact storytelling
• Strong writing skills with an instinct for content that resonates across stakeholders
• Ability to conceptualise, build, and execute integrated campaigns with tangible outcomes
• Experience working with vendors, freelancers, and creative partners
• Understanding of donor communications and field documentation
• Familiarity with performance marketing strategy, analytics, and reporting tools
• Comfort working independently and taking ownership of end-to-end deliverables
• Experience using Generative AI tools in content, design, or automation is a strong plus

Why Join Us?

You’ll be joining a mission-driven organisation with the space to build, shape, and innovate.

Your work will help bridge the gap between grassroots action and global understanding.

And most importantly, you’ll help ensure that the voices we serve are heard, felt, and acted upon.

To Apply:

Send your CV, portfolio or campaign examples, and a short note on why this role excites you to:

📩 himanshu@muskurahat.org.in

Subject: Application – Communications & Marketing Manager