Marketing Campaign Manager

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 700000 (ie INR 3-7 LPA)

Requirements

Key Responsibilities:

• Plan, develop, and execute multi-channel B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications to drive user acquisition and retention.
• Design and implement automated user journeys that enhance customer engagement and streamline communication.
• Build and manage landing pages, forms, email templates, and lead-nurturing workflows within platforms like WebEngage, Gupshup, and HubSpot.
• Segment B2B audiences based on parameters such as industry, company size, engagement levels, and behavioural patterns to deliver highly targeted and personalised messaging.
• Monitor, track, and optimise campaign performance using analytics and reporting tools.
• Prepare and share detailed performance reports on key metrics such as open rates, click-through rates, conversions, and pipeline impact, and leverage insights to improve future campaigns.
• Collaborate closely with sales and account management teams to ensure marketing campaigns align with business objectives.
• Apply marketing automation best practices to improve lead quality, reduce churn, and increase customer engagement.
• Maintain database hygiene to reduce list decay and enhance deliverability and overall engagement.
  

Qualifications & Skills:

• Minimum 3 years of experience in B2B Marketing.
• Hands-on expertise in WebEngage, Gupshup, HubSpot, or other marketing automation platforms.
• Strong proficiency in Email Marketing, WhatsApp Campaigns, SMS Campaigns, and Push Notifications.
• Data-driven mindset with proven experience in campaign tracking, reporting, and optimisation.
• Excellent communication and content creation skills to craft compelling messaging for professional audiences.
• Ability to work effectively with cross-functional teams including sales, product, and customer success.
• Passion for B2B lead generation, retention, and marketing automation.
  

Core Skills: