Marketing Campaign Manager

Campaign & Retention Manager

About the Role

As a key member of the marketing team, you’ll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

What You'll Be Doing

• Build and execute end-to-end CRM campaigns across all lifecycle stages
• Drive retention, repeat purchases, and loyalty through targeted communications
• Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like

  Clevertap, Netcore, MoEngage, or WebEngage

• Analyze campaign performance and translate insights into actionable strategies
• Partner cross-functionally with product, design, analytics, and tech teams
• Lead retention-focused initiatives including

  cohort strategies

  ,

  churn prevention

  , and

  loyalty programs

What We're Looking For

• 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment
• Prior experience in

  healthtech

  ,

  e-pharmacy

  , or

  consumer internet

  sectors is a plus
• Strong understanding of CRM automation, customer segmentation, and performance metrics
• Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)
• Data-driven, analytical mindset with the ability to translate insights into action
• Excellent cross-functional communication and project leadership skills

Key KPIs You'll Drive

• Customer Retention & Repeat Purchase Rates
• Growth in LTV and LTV:CAC ratio
• Open rates, CTRs, and Conversion metrics from campaigns
• Loyalty and referral program adoption
• Reduction in churn

If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we’d love to connect.

Let’s build something meaningful in healthcare together.