Marketing and Brand Strategist

About the Role:

Digital Marketing Expert

digital marketing strategy across multiple channels. You’ll be responsible for planning,

launching, and optimizing campaigns that generate awareness, drive qualified traffic, and convert

leads into customers. This role is ideal for someone who is data-savvy, highly organized, and

passionate about growth marketing in a tech-driven environment.

Key Responsibilities:

• Develop and execute multi-channel digital marketing campaigns (paid media, SEO,

email, social media, content syndication).

• Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta, and

programmatic platforms.

• Drive SEO/SEM strategy, content optimization, backlinking, and technical SEO

improvements.

• Manage marketing automation workflows for lead nurturing, scoring, and handoff to

sales.

• Track, analyze, and report on campaign performance (CTR, CPL, CAC, ROAS, etc.).

• Work with content, design, and product marketing teams to ensure messaging

consistency across campaigns.

• Conduct A/B testing on creatives, landing pages, and emails to improve conversions.

• Build landing pages and campaign-specific microsites using low-code or CMS tools.

• Own marketing dashboards and lead attribution across the funnel.

Required Skills & Qualifications:

• Minimum of 5–7 years of hands-on experience in digital marketing, preferably in a B2B

or SaaS environment. Travel domain is a plus.

• Proven track record of managing high-performing campaigns across paid, organic, and

email channels.

• Strong analytical mindset with the ability to interpret data and derive actionable insights.

• Solid understanding of marketing funnels, customer journeys, and conversion

optimization.

• Excellent project management and communication skills.

Tools & Technologies:

tools and technologies. As long as you have the experience in few of them is perfectly

fine along with the mindset to learn as per need and use it in your projects.

Paid Media:

• Google Ads, LinkedIn Ads, Meta Ads Manager

• Google Display Network, YouTube Ads, Demandbase or 6sense (for ABM/intent-

driven campaigns)

SEO & Website Optimization:

• Ahrefs, SEMRush, Screaming Frog (keyword research, audits)

• Google Search Console, Google PageSpeed Insights

• Hotjar, Crazy Egg, Microsoft Clarity (heatmaps and session recording)

Marketing Automation & CRM:

• HubSpot, Marketo, ActiveCampaign, or Pardot

• Salesforce, Zoho CRM (for lead syncing and tracking)

• Zapier, Segment, or Customer.io for automation

Email & Campaign Tools:

• Mailchimp, Klaviyo, SendGrid, or ConvertKit

• Unbounce, Instapage, or Webflow for landing pages

Analytics & Reporting:

• Google Analytics 4 (GA4), Google Tag Manager

• Looker Studio, Tableau, Power BI, or Supermetrics

• UTM builder tools, Funnel.io, or Heap

Nice to have for Content Collaboration:

• Canva, Figma, Adobe Creative Cloud (ad creatives, banners, etc.)

• WordPress, Contentful, or Webflow (CMS)

• Notion, Trello, Asana, or ClickUp (project management)

Nice-to-Have overall:

• Experience with Account-Based Marketing (ABM) strategies and tools.

• Familiarity with CRO tools like VWO or Optimizely.• Working knowledge of HTML/CSS or no-code tools for website customization.

• Previous work in a fast-paced startup or tech company.