653 Marketing Analytics Jobs - Page 27

Overview Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across Amazon DSP Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 4 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

In this role, you will be responsible for leading a team which automates and extracts trends from our channel performance datasets and transforms them into data products, performance insights, and actionable strategies that improve our channel performance. You will use analytical thinking and deep knowledge of data to turn complex trends into compelling narratives and recommendations for channel operations. Acting as a key source of truth for all channel performance data-related matters within Marketing Analytics, you will guide the consumption of our in-house measurement to inform marketing partners and shape business decisions. Data Analysis & Insights: Support a large network of stakeholders by analysing attribution and channel operations data to generate insights and explanations for performance trends. Inform the business clearly of the commercial implications of performance changes. Self-Service Enablement: Develop and deliver self-service analytics products for a wide variety of stakeholders to increase the accessibility, speed and simplicity of transforming data trends into commercial insights. Data Quality Investigations: Employ logical thinking and root-cause analysis to distinguish changes in customer behaviour from underlying data quality. Act as the subject matter expert for datasets powering our channel measurement. Project management: Balance the delivery long-term roadmap deliverables against ad-hoc and high urgency investigations. Identify opportunities to proactively anticipate requests for support. Stakeholder partnership: Partnering closely with Channel Teams, Finance, and Data Engineering, you will act as the expert mediator between our channel measurement data and the teams that rely on them to understand commercial performance. Experience & Qualifications: PhD, Masters or Bachelors (pref for Mathematics or Scientific degree) with 4-7 years work experience OR 7+ years of experience in a comparable data analytics role with relevant experience 2-4 years of managing marketing analytical teams Managed or mentored at least 1 Data Scientist I or Data Scientist II Strong SQL skills; demonstrated experience of using PySpark / Python to structure, transform and visualize big data, and a willingness to learn new frameworks and languages required for the task Deep logical thinking and experience in distilling crisp insights from highly complex datasets. Experience with designing, delivering, and maintaining data visualisations products through tools like Tableau and Power BI. Experience partnering with other teams and disciplines (Finance, Channels, Engineering, etc) and collaborating with other analytics teams to deliver projects.

Campaign Manager Paytm Merchant Growth About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of multiple products. The business is driven by data science and analytics, providing data driven solutions. Its upcoming business category at Paytm. Responsibilities: -We are looking for a Campaign Operations/Retention Manager for accelerating the core growth metrics (DAU, MAU, cross-sell and up-sell) and user numbers for merchant business. -The role specifically focuses on initiatives planned through CRM channels Push, Whatsapp, SMS, Email, In- app. -If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Skills that will help you succeed in this role: -3 to 5 years experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools - Bachelors degree with at least 2-4 year experience in a digital marketing executive or similar role -Proven experience with large scale digital campaigns execution across in-app and other marketing channels -Strong communication and interpersonal skills