CDP & Marketing Analytics Specialist

You will join our digital transformation team as a CDP & Marketing Analytics Specialist, bringing your expertise in Customer Data Platforms (CDPs) and customer data management to drive data-driven decision-making and hyper-personalized marketing strategies at scale. Your responsibilities will include designing and implementing end-to-end customer data ingestion strategies, building real-time data pipelines, and developing AI/ML-driven customer segmentation models. Additionally, you will perform advanced analytics tasks such as CLV estimation, churn prediction, attribution analysis, sentiment analysis, and propensity modeling. Your role will involve designing composable CDPs using modern data platforms, deploying predictive models for automated customer service chatbots and content personalization, and implementing real-time decisioning engines for dynamic campaign execution. Collaboration with cross-functional teams and continuous monitoring and tuning of models and pipelines for optimal performance will be essential. To qualify for this role, you should hold a Bachelor's or Master's degree in computer science, Data Science, Marketing Analytics, or a related field with at least 5 years of experience in CDP implementation and marketing analytics. Proficiency in Python, SQL, and ML frameworks, as well as experience with tools like Azure Data Factory, Databricks, and Snowflake, are required. Exposure to MLOps practices, NLP techniques, and campaign attribution models will be beneficial. Preferred skills include prior experience in B2C/D2C industries such as retail, travel & hospitality, or e-commerce. If you have experience with tools like Hightouch, Segment, mParticle, or Salesforce CDP, proficiency in Python, SQL, and AI/ML frameworks, experience with Azure Data Factory, Databricks, Synapse, and Snowflake, and deploying GenAI applications, you are encouraged to apply. This is a full-time, permanent position requiring in-person work and offering the opportunity to leverage your expertise in CDPs and marketing analytics to drive impactful digital transformations.,