653 Marketing Analytics Jobs - Page 24

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Analyst Management Level: 11/ Analyst Location: Bangalore Must have skills: Salesforce Marketing Cloud Good to have skills: Pardot Job Summary :You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. Roles & Responsibilities: As part of the team, you will drive the following Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce Experience supporting projects on developing business case for campaign strategies, technology solutions Supported platform assessment, conduct fit gap analysis and map platform capabilities to business requirements Document client requirements, understand their business goals, target audience, and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness. Well versed with end-to-end marketing processes and campaign life cycle. Monitoring trends, analyzing data, to optimize marketing campaigns. Professional & Technical Skills: Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Good consulting and techno-functional experience is preferred. Experience in working with middle to senior management levels within existing organization / client organizations. Excellent oral and written communication skills Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results. Highly organized, proven ability to develop efficient processes that elevate team performance and drive results. Proven success in navigating global matrixed environments and / or experience in client facing roles. Ability to work effectively in a remote, virtual, global environment. Ability to work in a fast paced and unstructured environment. Additional Information: Overall experience of 2+ years in understanding marketing campaigns with at least 1+ years of hands-on functional consulting experience in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with functional, industry and client facing experience MBA from a tier 1 or 2 college. Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty Experience with CRM, marketing software, channel integration, real time decisioning is desirable. Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel. Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations. Ability to use insights for campaign and strategy optimization. Ability to establish and build on working relationships effectively. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting : Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience: Minimum 2+ year(s) of experience is required Educational Qualification: MBA/PGDM from a tier 1 or 2

Basic Section No. Of Position 1 Grade NA Level Assistant Manager Organisational BUSINESS Paints HO BUSINESS_UNIT-1 Paints South BUSINESS_UNIT-2 Paints South BUSINESS_UNIT-3 Paints South DEPARTMENT-1 Marketing Country India State Tamil Nadu Worksite Chennai, Birla Paints Industry -- Function Sales & Marketing Skills Skill Marketing Marketing Analytics Minimum Qualification Graduate CERTIFICATION No data available About The Role key Responsibilities (KRAs) In-Store Activation Execution: Ensure that product placements, signage, and displays are strategically positioned to capture customer attention Execute in-store display, promotions, and activations in line with brand guidelines. Coordinate with vendors, depots, and local sales team for visibility implementation Work closely with dealers and local sales team to secure optimal shelf space and visibility elements placement in right areas Visual Merchandising Excellence: Maintain visual merchandising across dealer points by periodic visits to A and B Class outlets Replenishing and maintaining brand assets during retail outlet visits Train and guide store staff on effective merchandising techniques, ensuring they are equipped to maintain visual standards and enhance customer engagement. Local Trade Show execution: Plan end to end process for local trade show execution, like scouting property, arranging all elements like food, sound system, gifts etc Data Analysis and Reporting: Monitor competition merchandising initiatives. Provide regular reports offering insights into the impact of merchandising efforts and recommending changes as needed. Competition tracking Visibility Cross-Functional Collaboration: Work closely with the marketing, sales, supply chain (depot) teams to align merchandising efforts with broader business goals. Communicate and coordinate with regional sales representatives to ensure seamless execution of strategies and gather on-ground insights. Qualifications and Requirements: Bachelors degree in marketing. 2-5 years of experience in merchandising, retail marketing, or related roles, preferably within the same industry or market segment. 10 candidates 4-5 years experience 10 candidate 2-3 years experience 10 candidates 1-2 years experience Excellent communication and interpersonal skills to effectively collaborate with various stakeholders like local sales team, vendors. Creative thinking and the ability to develop innovative local merchandising implementation solutions. MUST HAVE REQUIREMENTs Self-owned 2-wheeler and willingness to travel within the region as and when required. Minimum 1-2 years of merchandising experience

Role & responsibilities Lead and manage analytics projects focused on banking/financial sectors. Utilize strong Python skills to develop analytical models and tools. Collaborate with cross-functional teams to identify business challenges and deliver actionable insights. Engage with clients to understand their needs, present findings, and recommend solutions. Oversee project timelines, budgets, and resources to ensure successful project delivery. Mentor and guide junior team members in analytics methodologies and tools. Stay updated on industry trends and best practices to enhance service offerings. Qualifications: Bachelor's degree in a related field (e.g., Computer Science, Data Science, Business Analytics). Approximately 2 years of experience in banking analytics and/or marketing analytics. Strong proficiency in Python for data analysis and/or model development. Excellent problem-solving skills with a proven ability to tackle complex business challenges. Experience in client management and effective presentation of analytical findings. Strong project management skills with a track record of delivering projects on time and within budget. Exceptional communication skills, both written and verbal. Preferred candidate profile: Experience with exploratory data analysis, feature engineering, pivots, and data summarization is required. Understanding of basic statistical techniques like t-tests, chi-square tests, hypothesis testing, A/B testing, regression analysis, etc. Familiarity with statistical analysis and machine learning concepts. Understanding of banking and financial services. Experience of programing in PySpark is good to have. Experience with data visualization tools (e.g., Tableau, Power BI).

Role & responsibilities Lead analytics projects for a global Sports & Media client, translating business objectives into data-driven marketing strategies. Guide a team of analysts to develop, validate, and deploy solutions in audience segmentation, campaign optimization, attribution, and performance measurement. Leverage SQL, Python, and statistical tools to analyze large-scale marketing datasets and extract actionable insights. Partner with client stakeholders to understand their business goals, propose analytical approaches, and ensure high-impact delivery. Develop dashboards, reports, and compelling data visualizations for both technical and non-technical audiences. Mentor team members and promote continuous improvement in analytics methodologies and execution. Monitor KPIs and ensure alignment of marketing analytics with strategic priorities. Preferred candidate profile Bachelors or Master’s degree in Statistics, Marketing, Computer Science, Economics, or a related field from a reputed institution. 6–8 years of experience in marketing analytics or consulting, with at least 2 years in a managerial or team lead role. Proven experience in the Sports, Media, Entertainment, or Retail domains. Strong expertise in SQL, Python, statistical modeling, advanced ML and data visualization. Excellent communication and stakeholder management skills. Ability to independently manage client engagements and lead cross-functional teams. Experience working with offshore teams or global stakeholders. Exposure to advanced ML techniques in marketing use cases. Familiarity with cloud platforms is a plus.

Job Description Company Overview Lifesight is a fast-growing SaaS company focused on helping marketers leverage their own data & advanced AI to improve marketing decision making. Our mission is to make it easy for non-technical marketers to navigate the privacy-first era with a modern and unified marketing measurement platform that is designed to drive incremental impact, optimize spend and achieve their business goals. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. We are a profitable company and our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth. Position Overview We are looking for a seasoned professional with deep experience in the marketing measurement industry to join and lead our marketing science team. The marketing science team at Lifesight sits in the intersection of customer success, sales and marketing. In this role, you will be responsible for managing our marketing science team and its initiatives. You will be responsible for driving revenue by closing deals and ensuring that our customers' needs are met. You will also be responsible for evangelizing our platform in the market through online and offline activities in order to drive demand and build trust. You will get the unique opportunity to work on growing a trending AI-powered measurement platform, in a massive industry and get to truly drive its adoption & success. What Youll Do Manage a team of marketing scientists who assist in solving our customer measurement needs using Marketing Mix Modeling, universal attribution, incrementality testing and causal inference. Evangelize our UMM platform, articulating its value proposition to a diverse range of brands across multiple industries. Own and achieve a revenue target for the US market driven through strategic initiatives that you set up. Study and understand the customers business goals and KPIs to offer expert recommendations and actionable insights to achieve them using our platform. Manage the portfolio of customer accounts, communications and engagement with the support of our team of customer success and support executives, to ensure customer satisfaction. Craft compelling thought leadership content for social media and other channels to engage potential clients and industry leaders. Oversee custom consulting and professional services work for customers who require them. Contribute to our product roadmap and feature development alongside our product, data science and engineering team. Identify and stay ahead of industry trends, track competitor movements and find differentiators to continuously improve our offering and solutions. Work closely with global sales and marketing to ensure alignment and cohesiveness in go-to-market strategies. Train and coach new marketing scientists and other team members to enable career growth and skill development. Requirements You are perfect for the role if you: Bachelors degree or above in Business Management, BI/Analytics, Economics, Statistics, Mathematics and/or Marketing 6+ years experience with strong foundation in data science and/or marketing science, with significant experience in business analytics, marketing analytics, attribution modeling, marketing mix modeling, experimentation projects. Highly accomplished analytical professional with strong problem solving skills and great attention to detail. Proven track record of working with mid-market and enterprise brands across industries. Proven track record of managing teams and delivering results for customers. Excellent project management and account management capabilities, with exceptional customer communication and servicing skills Exceptional ability to communicate complex data science concepts in simple terms. Skilled in developing strategies that drive revenue and market share. Experienced in leveraging social media platforms for brand promotion and thought leadership. Ability to collaborate effectively with diverse global teams. Benefits Whats in it for you? As a team, we are concerned with not only the growth of the company but each others personal growth and well-being too. Along with our desire to utilize smart technology and innovative engineering strategies to make peoples lives easier, our team also bonds over our shared love for all kinds of tea, movies & fun-filled Friday events with a prioritizing healthy work-life balance. 1. Working for one of the fastest-growing and successful MarTech companies in times 2. Opportunity to be part of an early member of the core team to build a product from scratch starting from making tech stack choices, driving and influencing the way to simplify building complex products. 3. Enjoy working in small teams and a non-bureaucratic environment 4. Enjoy an environment that provides high levels of empowerment and space to achieve your objectives and growth with the organization. 6. Work in a highly profitable and growing organization, with opportunities to accelerate and shape your career. 7. Great benefits - apart from competitive compensation & benefits

Position: Senior Manager marketing Analytics Bengaluru, Karnataka Factspan Overview: Factspan is a pure play data and analytics services organization. We partner with fortune 500 enterprises to build an analytics center of excellence, generating insights and solutions from raw data to solve business challenges, make strategic recommendations and implement new processes that help them succeed. With offices in Seattle, Washington and Bengaluru, India; we use a global delivery model to service our customers. Our customers include industry leaders from Retail, Financial Services, Hospitality, and technology sectors. Responsibilities We are seeking an experienced and dynamic Senior Manager, Marketing Analytics to lead our team in delivering innovative data analytics, Marketing Analytics (Market Mix Modelling), MMM solutions to our clients. The ideal candidate will possess a technical background in data engineering, data science, or strategic business analytics, coupled with exceptional leadership and project management skills. As a Senior Manager, Delivery, you will be responsible for overseeing the end-to-end delivery of medium to complex projects, managing geographically distributed teams, and engaging with senior client stakeholders to ensure successful project outcomes. Key Responsibilities: Technical: Previous hands-on experience in the Data Analytics field, preferably in Marketing analytics, Market Mix Modelling Demonstrated ability to convert business problems into technical solutions and technical delivery roadmaps. Overall 9+ years of experience, progressively moving from technical roles to delivery management positions. Business: Lead the end-to-end delivery of medium to complex projects in Data Engineering, Data Science, or Strategic Business Analysis domains. Manage geographically distributed teams of 15-20 people, preferably in an agile delivery model. Conduct technical client presentations with support from Subject Matter Experts (SMEs) and Centers of Excellence (CoEs). Engage with senior stakeholders (Director level and above) from the client side to understand requirements and ensure alignment with project objectives. Ability to drive team to maintain high customer NPS on all parameters of- Quality of Deliverables,Timeliness,Technical Rigor, Business Grasp Behavioural: Demonstrate passion for the role and commitment to the company's objectives. Stay updated with the latest technological trends and demonstrate strong technical acumen. Possess excellent written and verbal communication skills. Utilize analytical and creative thinking skills to solve complex problems. Foster a collaborative team environment and exhibit self-driven initiative. Demonstrate strong problem-solving abilities and ability to navigate challenges effectively. Qualifications: Minimum 4 years Bachelor's degree Proven track record of successfully delivering medium to complex projects in Data Engineering, Data Science, or Strategic Business Analysis domains. Experience managing geographically distributed teams in an agile delivery model. Excellent leadership and stakeholder management skills, with the ability to engage with senior stakeholders effectively. If you are passionate about leading teams to deliver impactful data analytics solutions, possess strong technical expertise, and thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity. Join us in driving innovation and delivering value to our clients through data-driven insights and solutions.. Why Should You Apply? Grow with Us: Be part of a hyper- growth startup with great opportunities to Learn & Innovate. People: Join hands with the talented, warm, collaborative team and highly accomplished leadership. Buoyant Culture: Embark on an exciting journey with a team that innovates solutions, tackles challenges head-on and crafts a vibrant work environment.

Execute projects: Exceptional quality Plan collaboratively: Detailed project Liaise with clients: Manage expectations Supervise projects: Ensure & maximize efficiency Maintain standards: Conduct reviews Generate reports: Data insights

This role is based in our Mumbai office. About the Role We are seeking a highly organized and detail-oriented Marketing Intelligence Specialist to join our dynamic marketing team at Oliver Wyman, a leading management consulting firm. This role is ideal for someone with 5 years of experience in a marketing or analytical role, preferably in a professional services environment. The ideal candidate will be comfortable working with data, enjoy project management, and possess a strong analytical mindset. As a Marketing Intelligence Specialist, you will play a key role in tracking, measuring, and reporting on marketing performance, helping stakeholders interpret data to make informed decisions. You will be responsible for managing dashboards, compiling reports, and assessing the impact of PR, media, and digital marketing efforts. Additionally, you will oversee the end-to-end project management of marketing content, ensuring seamless collaboration across teams. This role requires excellent attention to detail, strong interpersonal skills, and a keen ability to synthesize data into meaningful insights. You should also be proactive in staying updated on industry trends and marketing performance metrics. Key Responsibilities Marketing Analytics & Reporting Proactively analyze and interpret marketing data from multiple sources to track performance and impact. Maintain and update dashboards that visualize marketing impact across industries, teams, and functions. Track and report on PR and media successes, compiling insights for leadership. Monitor digital marketing analytics, ensuring data is structured for meaningful interpretation. Work with colleagues to act on the insights and optimize campaigns accordingly. Prepare reports and newsletters that highlight marketing successes and impact for various stakeholders. Stay informed on trends in marketing measurement and performance to enhance reporting strategies. Project Management & Content Coordination Manage content projects end-to-end, from ideation to writing, design, and final publishing. Coordinate across multiple contributors and teams (writers, designers, digital specialists) to ensure timely execution. Oversee budget tracking for marketing initiatives. Ensure consistency and accuracy in marketing reports and materials. Stakeholder Engagement & Collaboration Liaise with remote and cross-functional teams to gather insights and data. Understand the varying needs of stakeholders across markets to tailor reports accordingly. Act as the central point of contact for reporting and marketing impact analysis. Skills & Qualifications Required 5 years of experience in a marketing or analytical role, preferably in professional services or a similar environment. Strong analytical and data interpretation skillscomfortable working with metrics, dashboards, and reports. Excellent attention to detail and ability to synthesize complex data into clear insights. Proven project management experience, with the ability to coordinate multiple workstreams. Proficiency in digital analytics tools (Google Analytics, social media insights, etc.). Strong interpersonal skills, with experience liaising with remote teams. A keen learner who stays updated on marketing performance trends. Preferred Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo). Familiarity with content management systems and digital publishing. Basic understanding of budget tracking and financial reporting. Ability to copywrite.

Role & responsibilities Demonstrates intimate-level abilities and/or a proven record of success managing efforts with identifying and addressing client needs: Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products; Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making; Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth; Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data; Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes; Setting strategic direction and driving execution through collaboration with a cross-functional team; Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.); Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies; Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.; Working with audience-based digital marketing strategy either at an agency or brand; Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; Translating business requirements and objectives into segmentation strategies and audience building logic; Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap; Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance); Driving how customer and prospect information is unified across sales, marketing and service channels; Collaborating with Insights team to refine and optimize measurement process; Implementing and refining Adobe Products and marketing automation system; Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy.

We are looking for an ambitious and outcome-oriented Head of Marketing to lead marketing for a new initiative, this will be focused on fresh graduates across domains. You will be responsible for building and executing the complete marketing strategy to drive awareness, lead generation, and enrollment growth for this high-impact initiative. You'll lead cross-functional teams spanning performance marketing, content, brand, and offline to ensure new initiative becomes the go-to choice for freshers looking for job-oriented training. Key Responsibilities: Design and own the full-funnel marketing strategy for new initiatives to scale reach and enrollments. Build and lead a high-performance team across performance marketing, influencers, content, and offline execution. Drive large-scale paid campaigns across digital platforms (Meta, Google, YouTube, etc.) with strong ROI. Build brand trust and recall among freshers and their parents across Tier 2 and Tier 3 cities. Lead vernacular marketing initiatives to improve accessibility and conversion. Partner with creators, influencers, and career coaches to build credibility and generate high-quality leads. Conceptualize and run offline marketing campaignscollege activations, seminars, banners, etc.to penetrate regional markets. Own marketing analytics, CAC, conversion funnels, and cost-effective scale-up. Collaborate closely with sales and operations to align messaging, timing, and targeting for maximum impact. Continuously optimize campaigns based on data, market trends, and learner feedback. Requirements: 8-12 years of experience in marketing, with at least 2+ years in a leadership role. Proven experience in high-volume B2C or D2C marketing targeting youth or freshers. Strong track record in digital performance marketing and lead generation at scale. Ability to think strategically while executing tactically in a fast-paced environment. Demonstrated experience in building regional/vernacular campaigns and creator partnerships. Deep understanding of lower-funnel conversion metrics and CAC optimization. Hands-on experience working with marketing automation, attribution, and analytics tools. Skills: Must-Have Experience in running integrated marketing campaigns across performance, brand, and influencer channels. Strong leadership and cross-functional collaboration skills. High ownership, bias for action, and strong analytical thinking. Ability to operate in a fast-scaling, metrics-driven environment. Deep understanding of youth behavior and aspirational messaging. Good-to-Have Experience in EdTech, skilling, test prep, or placement-focused products. Regional marketing experience across India. Prior exposure to offline events, roadshows, or college activations. Familiarity with tools like GA4, Meta Ads Manager, Google Ads, and CRM systems. Job Overview Work Location: Hyderabad (On-site) Working Days: 6 days Work Timing: 10 AM 7 PM

Hi, We are hiring for the Leading ITES Company for Marketing Analytics Profile. Job Description: 3 years of specialized training and/or progressively responsible work-experience focused on process improvements, transformations and/or system implementations. Utilizing previous experience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) or similar products; Having an enhanced understanding of customer profile segmentation and experience in 360 degree view of customers in CDP for further analytical processing and decision making; Showcasing proven track record of managing successful CDP implementation/management and delivering capabilities that drive business growth; Demonstrating work experience in data architecture and data modeling; preferably with experience working in CDP, CRM, paid media, social, and offline data; Ensuring an enhanced understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes; Setting strategic direction and driving execution through collaboration with a cross-functional team; Demonstrating familiarity with CRM and Marketing Automation platforms (i.e. Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.); Having extensive hands on expertise in implementing/administering Adobe Experience Cloud Products and marketing automation platforms and technologies; Ensuring an enhanced understanding of identity resolution components and the enabling technology i.e. profile merge rules, identity graph, identity service provider, etc.; Working with audience-based digital marketing strategy either at an agency or brand; Driving project management through a full lifecycle, including the ability to prioritize, sequence, execute and deliver projects on time and on budget; Translating business requirements and objectives into segmentation strategies and audience building logic; Owning Adobe AEP and driving proactive platform ownership that is directly aligned to the day-to-day delivery of marketing tactics, and closely connected to the other digital marketing teams to develop capabilities and manage technology roadmap; Having oversight of the CDP technology solution (e.g. oversee steady state support teams, interact with business owner, plan for break / fix and other enhancements / maintenance); Driving how customer and prospect information is unified across sales, marketing and service channels; Collaborating with Insights team to refine and optimize measurement process; Implementing and refining Adobe Products and marketing automation system; Collaborating with Marketing leadership to evolve the use of data within the marketing function allowing us to stay ahead, responding to clients in real-time, and limiting redundancy. Key Skills: a) 6+ years of experience with minimum 3 years of specialized training focused on process improvements or transformations b) Working experience with audience-based digital marketing strategy either at an agency or brand c) Demonstrating work experience in data architecture and data modeling d) Having oversight of the CDP technology solution e) Any Graduate To Apply WhatsApp 'Hi' @ 9151555419 and Follow the Steps Below: a) For Position in Bangalore Search : Job Code # 515

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? In this role, you need to analyze and solve increasingly complex problemsYour day to day interactions is with peers within AccentureYou are likely to have some interaction with clients and/or Accenture managementYou will be given minimal instruction on daily work/tasks and a moderate level of instructions onnew assignmentsYou will need to consistently seek and provide meaningful and actionable feedback in allinteractionsYou will be expected to be constantly on the lookout for ways to enhance value for yourrespective stakeholders/clientsDecisions that are made by you will impact your work and may impact the work of othersYou would be an individual contributor and/or oversee a small work effort and/or team.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm. What are we looking for? Adobe Marketo Engage HTML5 Hyper Text Markup Language (HTML) Ability to perform under pressure Problem-solving skills Ability to work well in a team Process-orientation Ability to meet deadlines Program Project Management Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Salary: 20 to 35 LPA Exp: 3 to 8 years Location: Pune/Bangalore/Gurgaon(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

sent cvs to shilpa.srivastava@orcapod.work with subject Data Analyst Digital Marketing Role & responsibilities Ability to analyze data to generate actionable insights and present them in a compelling narrative that drives business decisions. Strong business written and oral communication skills, with the ability to convey complex data insights clearly and effectively. High proficiency in Microsoft Office suite (MS Excel) and intermediate skills in data visualization tools (Tableau, Qlik) Intermediate understanding of marketing activities, campaigns, marketing funnel, lead generation, events, digital marketing, SEO, social media, and email marketing. Ability to build client relationships and engagement with stakeholders. Self-starter with an ability to learn new technologies and adapt to market demands. Ability to work effectively in both in-person and remote team environments. Strong client management and relationship-building abilities. Strong personal and professional ethics, with a commitment to integrity.

please attach your upated resume if interested on the below role Job Title: Associate / Data Analyst / Sr. Data Analyst Function: Data & Analytics Location: Gurgoan DLF Cyber Hub Experience Required: 3to5 years for Sr. Data Analyst About the Role We are seeking highly motivated individuals for the position of Associate Data Analyst / Data Analyst / Sr. Data Analyst to join our global Data & Analytics team. You will work on high-impact projects, collaborating with cross-functional departments like Marketing, Merchandising, Technology, and Business Units to deliver analytical solutions that drive business performance. This is an excellent opportunity to work in a fast-paced, data-driven environment and make a measurable impact through insights and automation. Key Responsibilities Data & Insights Clean, process, and analyze large datasets to ensure data quality and consistency Identify trends and patterns to provide actionable business insights Create business requirement documents, use cases, user stories, and test cases for analytics projects Design and build impactful dashboards and data visualizations using BI tools Provide ad-hoc data analysis and reports for leadership Operational Excellence Improve data quality through automation and validation tools Develop user-centric dashboards and analytical solutions Benchmark industry practices to create business performance improvement strategies Stakeholder Management Collaborate with data engineers, consultants, and cross-functional teams throughout the analytics lifecycle Communicate insights and complex data concepts to non-technical stakeholders Prepare and maintain comprehensive documentation of analytics solutions Share key learnings across teams to enhance overall data maturity Desired Candidate Profile Education Bachelors Degree in Computer Science, Information Management, Statistics, or a related technical field Technical Skills Strong knowledge of SQL, Python, PySpark Experience with data visualization tools like Power BI, Tableau, Alteryx Understanding of statistical modeling, time series analysis Experience with relational (MySQL, MS SQL) and non-relational (MongoDB, DynamoDB) databases Familiarity with cloud platforms (Azure, AWS, GCP) for analytics Soft Skills Strong analytical and problem-solving skills Excellent communication and stakeholder management Agile and innovative mindset Focus on delivery excellence

Skill required: Marketing Operations - Marketing Research Analysis Designation: PPSM Specialist Qualifications: Any Graduation/Master of Business Administration Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? Market Research Digital Marketing Digital Strategy and Transformation Marketing Analytics and Reporting MicroStrategy Business Intelligence Ability to manage multiple stakeholders Ability to perform under pressure Prioritization of workload Problem-solving skills Strong analytical skills Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation,Master of Business Administration

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Email Marketing with Marketo.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Marketo What are we looking for? Adobe Marketo Engage - Certified Ability to manage multiple stakeholders Ability to perform under pressure Agility for quick learning Collaboration and interpersonal skills Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Integration projects with Marketo (mandatory) Nurture based builds with Marketo (mandatory) Train onshore and client stakeholders on the nurture-based skills (mandatory) Qualifications Any Graduation

Skill required: Delivery - Digital Marketing Analytics Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Data & AIIn digital marketing analytics, you will be involved in processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data driven decisions. What are we looking for? Data Science Problem-solving skills Ability to perform under pressure Ability to establish strong client relationship Ability to manage multiple stakeholders Prioritization of workload Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualifications Any Graduation

Skill required: Delivery - Actionable Insights Designation: I&F Decision Sci Practitioner Assoc Mgr Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Data & AIWe are seeking a highly skilled Insights Consultant in Marketing Analytics to join our team. The ideal candidate will have a strong marketing domain knowledge, expertise in OLAP, SQL, and a knack for deriving insights and storytelling. This role involves performing pre and post-marketing campaign analysis, analyzing campaign effectiveness, and providing recurring insights and analysis across various marketing channels. What are we looking for? Insights Consultant Marketing Analytics End-to-End Analysis and Insights Benchmarking and Success Metrics Analytics Measurement Plans Proven experience in marketing analytics, with a strong understanding of OLAP and SQL Expertise in deriving insights and storytelling from data Strong analytical and problem-solving skills Excellent communication and collaboration skills Ability to provide actionable insights and prescriptive recommendations Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures The person requires understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor or team leads Generally, interacts with peers and/or management levels at a client and/or within Accenture The person should require minimal guidance when determining methods and procedures on new assignments Decisions often impact the team in which they reside and occasionally impact other teams Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualifications Any Graduation

Skill required: Delivery - Digital Marketing Analytics Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIIn digital marketing analytics, you will be involved in processes and technologies that enable marketers to effectively evaluate the success and value of their digital marketing initiatives, identify trends and patterns over time and make data driven decisions. What are we looking for? Data Science Proficiency in Data Modeling, Experimental Design/Analysis, Marketing and/or Business Analytics. Knowledge of Data Science and Machine Learning concepts and algorithms. Experienced with programming languages and Data Science scripting (in Python / R / Scala / Julia) Experience with Cloud Technologies Experience in implementing ethical practices into data science. Negotiation skills Problem-solving skills Adaptable and flexible Results orientation Prioritization of workload Roles and Responsibilities: Utilize advanced statistical and machine learning techniques to address complex business problems Possess the ability to conduct exploratory data analysis and present findings in ways that are meaningful to stakeholders Develop, refine, and implement models that enhance decision-making processes. Perform comprehensive preprocessing of both structured and unstructured data to ensure its quality and relevance Undertake data collection, analysis, and interpretation to extract meaningful insights. Analyze vast datasets to identify trends, patterns, and correlations that contribute to informed decision-making Build, refine, and deploy predictive models and machine-learning algorithms that align with business objectives Collaborate closely with engineering and marketing teams to understand their requirements and integrate data-driven solutions into their workflows Conduct ad-hoc analyses to provide timely and relevant insights, along with actionable recommendations to address pressing business questions Develop and implement machine learning solutions, including audience segmentation, marketing engagement level evaluation, and prioritization of sales engagement with accounts Manage the end-to-end lifecycle of machine learning models, including training, testing, deployment, and continuous improvement Effectively communicate complex findings and insights to both technical and non-technical stakeholders Document methodologies, data sources, and models to ensure transparency and reproducibility Qualifications Any Graduation

Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? 3+ years' experience, with prior experience in CRM, Digital campaign and content analysis, insights & reporting Expert knowledge of excel Proven experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail Good communication skills with ability to manage client-facing responsibilities Ability to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decision Ability to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Deep experience on storytelling using PowerPoint Deep experience and understanding of marketing domain Deep understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders Analyze analytics project requirements, create project prioritization & delivery plans Liaise with onshore and in-market analytics leads for project plan execution Ensure projects delivered adheres to quality & delivery timelines as per contractual SLAs Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Delivery - Marketing Analytics and Reporting Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Data & AIAnalytical processes and technologies applied to marketing-related data to help businesses understand and deliver relevant experiences for their audiences, understand their competition, measure and optimize marketing campaigns, and optimize their return on investment. What are we looking for? Python (Programming Language) Structured Query Language (SQL) Machine Learning Data Science Written and verbal communication Ability to manage multiple stakeholders Strong analytical skills Detail orientation Expertise in AWS, Azure, or Google Cloud for ML workflows. Hands-on experience with Kubernetes, Docker, Jenkins, or GitLab CI/CD Familiarity with MLflow, TFX, Kubeflow, or SageMaker. Knowledge of Prometheus, Grafana, or similar tools for tracking system health and model performance. Understanding of ETL processes, data pipelines, and big data tools like Spark or Kafka. Proficiency in Git and model versioning best practices. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Work closely with data scientists, engineers, and DevOps teams to operationalize ML Optimize ML pipelines for performance, cost, and scalability in production. Automate deployment pipelines for ML models, ensuring fast and reliable transitions from development to production environments Set up and manage scalable cloud or on-premise environments for ML workflows. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Channel Strategy Manager - B2B2C is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the B2B2C segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.Channel Strategy Manager - B2B2CEducation Bachelor's degree in Business Administration, Marketing, or a related field; MBA or equivalent is preferred. 5-7 years of experience in channel strategy, sales, or marketing, with a focus on B2B2C models. Proven track record of developing and implementing successful channel strategies. Experience in managing partnerships and cross-functional teams. Familiarity with digital and traditional channel dynamics. Skills & Competencies Strong understanding of channel management principles, particularly within the B2B2C framework. Proficiency in data analysis tools and CRM systems to assess channel performance. Knowledge of digital marketing and e-commerce platforms. Project management skills, with experience in executing cross-functional initiatives. Financial acumen to manage budgets and evaluate channel ROI. Strategic thinking and problem-solving abilities. Excellent communication and negotiation skills. Strong interpersonal skills to build and maintain effective partnerships. Ability to adapt and respond to a dynamic market environment. Leadership skills with a focus on collaboration and influence. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Roles and Responsibilities: Develop and implement a robust channel strategy tailored to the B2B2C market, aligning with business goals and customer needs. Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. Design and implement strategies that enhance the end-to-end customer journey within the B2B2C ecosystem. Allocate resources effectively across channels to maximize impact and return on investment. Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platforms. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designExperience & Education: Experience:oMinimum 3-5 years of experience in marketing, with a focus on sustainability, environmental, or corporate social responsibility initiatives.oProven track record of executing global marketing campaigns.oExperience in working with cross-functional teams to deliver marketing strategies. Education:oBachelor s degree in Marketing, Environmental Science, Sustainability, Business, or a related field. Advanced degree is a plus.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? . Skills and Competencies: Technical Skills:oStrong knowledge of sustainability marketing, environmental communication, and digital marketing.oProficiency with data analysis tools and platforms oFamiliarity with sustainability frameworks Competencies:oStrategic thinker with the ability to create innovative marketing strategies.oExceptional communication and storytelling skills for diverse audiences.oAbility to work collaboratively in a global, cross-functional environment.oStrong project management and organizational skills.oAnalytical mindset to assess and report on marketing performance.oProficient in social media and digital marketing tools. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Lead is responsible for driving the successful implementation of channel strategies and activation plans to optimize market reach and customer engagement. This role ensures the seamless execution of campaigns, promotions, and initiatives across all channels while aligning with broader business objectives. The Channel Activation Lead collaborates with cross-functional teams and external partners to deliver impactful channel activities that enhance customer experiences and drive growth.Offer Managers Develop and oversee the execution of channel activation plans to meet business and customer objectives. Lead the deployment of marketing campaigns and promotional activities across channels, ensuring alignment with brand guidelines and business goals. Work closely with sales, marketing, and product teams to coordinate channel activities and ensure consistency in execution. Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of channel activation initiatives and recommend improvements. Identify opportunities to enhance channel performance through data-driven insights and market feedback. Build and maintain strong relationships with internal teams, distributors, and external partners to ensure smooth execution of channel activities. Manage budgets for channel activation initiatives, ensuring cost-effectiveness 5-7 years of experience in channel activation, marketing, or sales. Proven track record of executing successful channel activation initiatives. Experience managing cross-functional teams and external partners. Knowledge of customer segmentation, market dynamics, and consumer behavior. Experience in both digital and traditional channel environments is highly desirable. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Expertise in channel management and activation strategies. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and data analytics tools to evaluate campaign effectiveness. Familiarity with digital and traditional marketing channels. Budgeting and financial planning skills. Excellent communication and interpersonal skills to influence and collaborate with diverse stakeholders. Analytical and strategic thinking with a focus on driving results. Strong organizational skills and attention to detail. Ability to thrive in a fast-paced and dynamic environment. Leadership and team-building skills with a focus on cross-functional collaboration. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation