653 Marketing Analytics Jobs - Page 23

We are looking to hire a Senior Manager, Customer Analytics to join our team in Bangalore! Reporting to the Director of Customer Insights & Analytics, youll lead a high-performing team of analysts and Subject matter authorities to deliver customer-centric insights, business intelligence, and data-driven strategies. In this role, youll act as a strategic partner to global collaborators across Marketing, Sales, and CRM, helping drive improvements in customer experience, marketing performance, and commercial outcomes. Youll also play a key role in mentoring talent, crafting analytics processes, and scaling insight capabilities spanning multiple business units. What Youll Do: Lead and mentor a team of 68 analysts and data professionals, encouraging a collaborative, high-performance culture Drive customer analytics initiatives including segmentation, cohort analysis, and performance tracking Partner with global Sales, Marketing, CRM, and Data leaders to align on priorities and deliver actionable insights Translate sophisticated data into clear recommendations and compelling narratives for non-technical collaborators Influence senior-level decision-making through data-driven storytelling and strategic insight Coordinate end-to-end delivery of analytics projects across divisions, ensuring quality and business relevance Improve and standardize analytics tools, processes, and documentation for scalability and consistency Collaborate with Tech and Data Engineering teams to improve customer data infrastructure and analytics capabilities Serve as a trusted advisor to senior leadership on demonstrating customer intelligence for business growth Leverage AI to improve team productivity and analytics efficiency What Youll Bring: Extensive experience in data analytics, customer insights, or marketing analytics, with a proven record in team leadership and management Optimally led customer-centric analytics initiatives within global or matrixed organizations Sophisticated analytical skills with hands-on expertise in SQL and tools like Python, R, or similar statistical platforms Strong proficiency in BI tools such as Power BI and Google Data Studio Familiar with cloud-based data platforms like Google BigQuery and similar analytics stacks Skilled in communicating sophisticated analytical insights clearly and persuasively to senior collaborators Business-savvy approach with the ability to translate data into impactful strategic actions Proven success in mentoring and developing high-performing analytics teams

: As a Banking Data Analyst, you will play a critical role in our clients' data-driven decision-making processes. You will work closely with marketing teams, product managers, and other stakeholders to understand their data needs and provide relevant analyses. Your expertise in SQL, marketing analytics, and banking domain knowledge will be essential to your success. Responsibilities : - Perform in-depth data analysis using SQL to extract and analyze banking data. - Develop and maintain reports and dashboards to track key performance indicators (KPIs). - Identify trends and patterns in banking data to provide actionable insights. - Analyze marketing campaign performance and provide recommendations for optimization. - Segment customer data to identify target audiences for marketing initiatives. - Develop and implement customer lifetime value (CLTV) models. -

Lighthouse Learning Group, formerly known as EuroKids International, is India's leading Early Childhood & K-12 Education group, backed by global investment firm KKR. Driven by its purpose to unlock human potential by igniting the love for learning through its institutions, which includes leading brands like EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Mother’s Pet Kindergarten, Centre Point School, Heritage International Xperiential School, Heritage Xperiential Learning School, Finland International School Maldives and Phoenix Greens School of Learning. Nurturing over 190,000 students every day, Lighthouse Learning emphasizes a 'Child First' philosophy, innovative pedagogy, and child safety. With 1,850 Preschools and 60 K-12 Schools, it empowers 1,650 women entrepreneurs and employs a direct and indirect workforce of over 22,000 people. Roles & Responsibilities * Develop and maintain robust consumption reports and dashboards to enable in-market performance measurement and data-driven decision making * Provide input into category definition and product hierarchy and ensure consistency across data providers * Provide syndicated data driven insights * Assist in development of innovation sales forecasts and performance measurement * Set up a tracking mechanism through daily/weekly reports tracking digital marketing activities * Test, measure, analyze, and check the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV) * Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement * Work closely with in-house teams with thorough reports and provide actionable insight

Role: Account Manager We are seeking a client-focused, detail-oriented Account Manager to join our dynamic digital marketing agency. In this role, you will be the key liaison between our clients and internal teams, ensuring the successful planning, execution, and delivery of digital marketing campaigns. The ideal candidate is proactive, communicative, and passionate about helping clients achieve measurable results through tailored marketing strategies. Key Responsibilities: Serve as the main point of contact for assigned client accounts, building strong, long-term relationships. Understand clients business goals and translate them into effective digital marketing strategies. Coordinate with internal teams (SEO, PPC, Content, Social Media, Design, Web Development) to execute client campaigns on time and within budget. Present campaign strategies, reports, and performance metrics to clients regularly. Monitor campaign performance and proactively recommend optimizations to improve ROI. Handle client feedback, manage expectations, and ensure satisfaction throughout the project lifecycle. Maintain thorough documentation of client communications and project progress. Qualifications: 2+ years of experience in account management, preferably within a digital marketing agency. Excellent communication, presentation, and interpersonal skills. Strong organizational skills and ability to manage multiple projects simultaneously. Experience with project management (e.g., Asana, Trello, HubSpot, Monday.com). Ability to analyze performance data and make data-driven decisions. Proven track record of content writing skills. Preferred Skills: Basic knowledge of digital marketing analytics tools like Google Analytics, Meta business suite, and others. Strong problem-solving skills and a proactive mindset.

• Recruit adviser • Generate business through the advisers • Lead the team of advisers • Motivate them to achieve targets • Provide training and guidance to them.

• Recruit adviser • Generate business through the advisers • Lead the team of advisers • Motivate them to achieve targets • Provide training and guidance to them.

Title:5+ years of experience in analytics / marketing analytics, Data Science and AB testing Location: Noida & Bangalore (WFO) Job Description: Web and A/B Testing & Optimization AnalystPosition Summary: As a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobes web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US/EMEA/APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A/B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Job Description: Responsibilities: Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Monitoring changes and trends of online for customer behavior Effectively respond to requests for ad hoc analyses. Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL. Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive. Knowledge of test design and combining disparate data sources is a plus.

• Recruit adviser • Generate business through the advisers • Lead the team of advisers • Motivate them to achieve targets • Provide training and guidance to them.

We are hiring for TOP MNC for Data Analyst Note- Must have strong exposure in- SQL, Tableau, Power BI, Python & Excel. Note- Must have worked in E-commerce projects as data analyst. Location - Chennai Experience - 3+ - 10 Years Salary - 3.50LPA to 7.50LPA Max. Note- Flexible to work in night shift and work from office Notice Period - Immediate Joiner Only. Qualification- Any graduate & postgraduate. Skills Required Must have worked for Ecommerce projects as data analyst. Should have strong experience in SQL, Power BI, Python, Excel & Tableau. Good communication skills. Flexible to work in shifts including night and work from office. Interested Applicants can reach out to below contact: Amzad Ali @ 9900024952 Amzad@inspirationmanpower.co.in

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Deliver actionable audience and optimization-based insights at agreed-upon cadence. Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines. Qualifications A full-time graduate degree (Mandatory) 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD) Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP General troubleshooting skills and strong attention to detail Working knowledge of digital marketing: display, video, social and marketing analytics A Team player & creative thinker with proven technical and analytical aptitude. Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.

Seeking a highly skilled and experienced Salesforce Marketing Cloud Architect to lead the design, development, and implementation of our Marketing Cloud solutions. The ideal candidate will be responsible for creating scalable solutions and strategies that align with our marketing goals, enhancing customer engagement, and optimizing campaign performance. Roles and Responsibilities Key Responsibilities: Architect end-to-end solutions using Salesforce Marketing Cloud (SFMC) and related Salesforce products (e.g., Sales Cloud, Service Cloud). Define and implement SFMC best practices, including data modeling, contact strategy, automation, and integration. Lead the technical design of marketing campaigns using Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio. Collaborate with marketing stakeholders to gather business requirements and translate them into scalable technical solutions. Design and oversee data integration between Marketing Cloud and external systems (CRM, websites, mobile apps). Guide the implementation of API-based integrations using REST and SOAP APIs. Ensure security, privacy, and compliance (e.g., GDPR, CAN-SPAM) standards are met in all marketing initiatives. Provide technical mentorship and guidance to developers, administrators, and other team members. Stay current with SFMC innovations and recommend strategic improvements to existing architectures. Required Qualifications: Bachelor’s degree in Computer Science, Information Technology, or a related field. 6+ years of experience in Salesforce ecosystem with at least 3 years dedicated to Marketing Cloud. Proven experience in architecting and implementing complex SFMC solutions. Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio. Strong understanding of data modeling and segmentation within SFMC. Hands-on experience with SQL, AMPscript, and SSJS. Experience with REST/SOAP API integrations. Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Consultant, Developer, or Architect) strongly preferred. Preferred Qualifications: Experience integrating SFMC with Salesforce CRM (Sales/Service Cloud). Knowledge of marketing analytics and reporting tools (e.g., Datorama, Tableau). Experience with CDP (Customer Data Platform) or other customer data management tools. Familiarity with Agile or Scrum development methodologies. Soft Skills: Excellent communication and stakeholder management skills. Ability to translate complex technical concepts into business-friendly language. Strong problem-solving and analytical skills. Self-motivated with the ability to manage multiple priorities in a fast-paced environment.

POSITION: Senior Marketing Manager GRADE: MM4 REPORTING: Director INTRODUCTION: We are seeking a creative and experienced Senior Marketing Manager to join our team. The Senior Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services. Your role will include planning, executing, and measuring the success of marketing campaigns across various channels. You will also be responsible for managing the marketing budget, conducting market research, and analysing trends to identify new opportunities. The purpose of a Marketing Manager is to play a pivotal role in shaping the organisation's success, fostering growth, and maintaining a strong market presence PRIMARY RESPONSIBILITY & AUTHORITY: The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and increase market share. This involves overseeing all marketing activities, including campaign management, market research, digital marketing, and team leadership, to ensure alignment with the companys business goals and objectives. Authority to develop and implement marketing strategies and plans. Make decisions on marketing initiatives and campaigns to meet business objectives. Approve marketing expenditures within the allocated budget Lead, manage, and develop the marketing team. Select and manage relationships with external agencies, vendors, and partners. Negotiate contracts and agreements with third-party service providers. Approve all marketing materials and communications to ensure brand consistency Make final decisions on campaign strategies, messaging, and channels. Conduct and approve market research and data analysis. Direct digital marketing efforts, including SEO, SEM, social media, and email marketing. Manage public relations efforts and media relations. SECONDARY RESPONSIBILITY: Secondary responsibilities for a Marketing Manager support the primary responsibilities and ensure the smooth operation of the marketing department. These tasks often involve more detailed and routine activities that contribute to the overall success of marketing efforts. Ensure content aligns with brand voice and messaging guidelines. Assist with logistics, promotional activities, and post-event analysis. Maintain marketing databases and customer relationship management (CRM) systems. Handle routine administrative tasks such as scheduling meetings, preparing reports, and maintaining marketing calendars. Communicate marketing plans and performance updates to internal stakeholders. Provide regular updates and insights to the marketing team and senior management. Collect and analyse customer feedback to improve marketing strategies and customer experience. Assist in the training and on-boarding of new marketing team members. Manage the logistics of promotional items and marketing collateral. Track and analyse key performance metrics for various marketing activities. Provide detailed reports on campaign performance, website analytics, and social media engagement. PREFERRED EDUCATIONAL: Bachelors degree in Marketing, Business, or a related field or MBA Marketing. EXPERIENCE REQUIRED: 10 Years experience in Marketing MANDATORY JOB SKILLS & KNOWLEDGE REQUIRED: Communication Skill, Team leading, Marketing DESIRED JOB SKILLS REQUIRED: Networking skills Risk Taking Ability Tech-Savvy Budget Management Adaptability Communication Skills Presentation skill verbal and nonverbal communication LANGUAGE PREFERENCE: Malayalam English Hindi GENERAL TRAINING REQUIREMENT: Marketing Fundamentals: Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development. Digital Marketing: Cover various aspects of digital marketing, such as social media marketing, email marketing, search engine optimisation (SEO), and online advertising. Content Marketing: Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience. Marketing Analytics: Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimise campaigns. Marketing Campaign Management: Provide guidance on planning, executing, and evaluating marketing campaigns across various channels. Marketing Automation: Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling. Consumer Behaviour: Understand the psychology and behaviour of consumers to better tailor marketing strategies and messages. Budgeting and ROI: Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives. Leadership and Team Management: Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively. Industry Trends: Stay updated on the latest trends and developments in marketing, including new technologies and strategies. Ethics and Compliance: Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices. Presentation and Communication Skills: Train on how to effectively present marketing plans and strategies to stakeholders, both internally and externally. ANY SPECIFIC TRAINING REQUIREMENT: Training for a marketing manager, or someone in a senior marketing leadership role, should focus on enhancing strategic thinking, leadership, and decision-making abilities.

Campaign Analysis & Optimization Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

We are seeking a high-energy and innovative leader to join our Omnichannel Centre of Excellence to develop new, specialized capabilities for Axtria, and to accelerate the company's growth by supporting our clients omnichannel marketing strategies. Axtria CustomerIQTM is the most advanced omnichannel-driven customer engagement solution for the life sciences industry. It enables personalized interactions, at scale to optimize commercial activity. Axtria CustomerIQTM combines the power of AI/ML-based analytics with a unique knowledge of the customer journey to recommend Next Best Experiences (NBX) through Next Best Action (NBA) recommendations, significantly improving the interaction between the life sciences company and its customers. Axtria CustomerIQTM provides a complete, continuous 360 view of the customer while automating and optimizing the efficiency of both sales and marketing channels, driving higher revenue. Education Fellow Programme - Engineering Work Experience Following are the skills we hire for our Omnichannel Team. Your experience could be a fit for one of the relevant skills. Specific JD for relevant skills will be discussed by Recruiters. Data Engineer: 5-8 years experience in data engineering, consulting, and/or technology implementation roles. Responsible for omnichannel data engineering engagements that leverage Axtria's custom data management platform or clients own technology stacks. Drive integration of traditional & digital marketing data to create a 360-degree view of the customer. Data Scientist: 5-8 years of experience in the entire model development pipeline from ideation to deployment, testing & monitoring, and different ML architectures (e.g., supervised, unsupervised, reinforcement learning, etc.). Responsible for the end-to-end deployment of predictive models including scoping, testing, implementation, maintenance, tracking, and optimization of predictive models and executing statistical and data mining techniques (e.g., hypothesis testing, machine learning, and retrieval processes) on large data sets to identify trends, figures, and other relevant information. Business Analyst: 5-8 years of experience in marketing analytics. The primary role is to gather business requirements related to omnichannel marketing processes, built-in Axtria's proprietary CustomerIQ technology platform, or in clients selected decision engine technologies. Success in the role will lead to additional responsibilities to engage and advise clients, guide CustomerIQ product feature designs, develop new processes and standards, innovate new algorithm approaches, and more.

In This Role, You Will: Audience Segmentation and the Ideal Customer Profile Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns Audience First Strategy, Consultation, & Usage Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys Ensure communication with key decision-makers within target organizations Use data, insights and AI to improve the performance of our campaigns to our target Audiences Audience Data Enablement & Governance Ensure target contact lists are consistent, accurate, and compliant across marketing systems Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally Heres What You Need: 5-8 years of experience in marketing data operations, marketing analytics, or a related role Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

Liaison with internal teams to define requirements and timelines to ensure the timely and accurate delivery of data elements required for projects Interpret campaign data, analyze results, and provide ongoing reports to regional and product focused Marketing teams Report on marketing KPIs such as leads, conversion rates, marketing attribution, and marketing engagement Develop, maintain, and manage advanced reporting & analytics framework, dashboards, and other BI solutions Use both qualitative and quantitative methods and tools to identify areas for improvement and optimization Translate data into viable business recommendations, present findings, and actionable insights Promote data fluency across organization by documenting and leading training sessions on marketing data best practices Heres What You Need: 5+ years of experience working with databases, data analysis, and reporting Must be very proficient in Microsoft Excel Comfortable presenting data and findings to stakeholders Experience leading projects/initiatives in a professional setting Knowledge of SQL or other enterprise-grade database systems preferred Knowledge of the implementation, measurement and optimization of marketing campaigns is required Data visualization experience in BI tools (Tableau/Sigma), Excel, PPT and other related tools, will be a plus Fair understanding of marketing platforms and lead to opportunity cycle Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently Strong organizational skills and the ability to prioritize and meet deadlines This role requires strong attention to details

Marketing Automation & CRM Management: Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively. Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales. Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns. Data Management & Analysis: Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data. Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation. Provide data-driven insights and recommendations for campaign optimization and performance improvement. Campaign Performance & Reporting: Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI). Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement. Report on key performance trends and provide actionable insights to the marketing team and senior leadership. Process Optimization & Efficiency: Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed. Develop and maintain documentation for marketing processes, systems, and workflows. Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process. Technology & Tool Management: Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance. Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team. Manage relationships with technology vendors and ensure effective use of marketing tools. Technical Proficiency: Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce). Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI). Familiarity with lead scoring, segmentation, and campaign attribution models. Basic understanding of HTML, email marketing best practices, and web analytics. Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions. Process-Oriented Ability to design and improve marketing processes for greater efficiency and effectiveness. Communication Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders. Desirable Skills & Experience Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping). Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations. Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

WHAT WILL YOU BE RESPONSIBLE FOR? Develop and execute performance marketing campaigns across multiple channels (e.g., paid search, social media, email, and display). Analyze campaign performance and adjust strategies to improve results. Collaborate with cross-functional teams to align on campaign goals and strategies. Manage budgets and optimize spending to maximize ROI. Stay up-to-date on industry trends and leverage new opportunities to drive growth. Use data and analytics to make informed decisions and measure campaign success. Develop reports and presentations to communicate campaign results to stakeholders. WHO YOU ARE Experience: 5+ years of experience in performance marketing. Educational Background (Preferred): A degree in Computer Science, Business Intelligence, or Data Science. Technical Expertise: Knowledge of Conversion API, CDP tools, and data analysis tools. Strong experience in managing and optimizing paid search, social media, email, and display campaigns. Proficiency in marketing analytics and attribution tools like Google Analytics, AdWords, and Facebook Ads. Excellent project management skills and the ability to work cross-functionally. Strong communication and presentation skills. Ability to work in a fast-paced, data-driven environment.

About the company: Ever wondered what Swiggy, Curefit, Lendingkart, and hundreds of other data-driven companies have in commonThey all use Hevo Data's fully managed Automated Pipelines to consolidate their data from multiple sources like Databases, Marketing Applications, Cloud Storage, SDKs, and Streaming Services, etc. Our mission is simple yet > We are a San Francisco/ Bangalore company with customers spread across 30+ countries in domains such as e-commerce, financial technology, and healthcare. Strongly backed by investors like Sequoia Capital, Chiratae, and Qualgro we have successfully raised $43M to date and are looking forward to our next phase of hyper-growth! Read more on our funding on TechCrunch. Please visit our Company Website to know more about us. What problems is Hevo Data trying to solve for the customers Organizations want to leverage their data to make smarter business decisions. However, they struggle a lot to integrate data residing within multiple silos. As a prerequisite to generating business insights, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo Data makes this process easier for businesses by cutting down the amount of time spent extracting and preparing data from a few weeks to a few minutes through a No-Code Platform. To know more about our Product, please visit Our Product What will be your role at Hevo Do you get excited by the challenge of scaling a fast-growing company through strong analytics and business insightsAre you someone who enjoys making sense of large data sets and identifying groundbreaking trends, gaps and growth opportunities hidden in it We are looking for a Business Analyst to assist our Growth teams to design, track, measure entire funnel metrics and share insights for all initiatives such as Organic Growth, Website Traffic and Conversions, Search Engine Optimization, Sales Funnels, and more. The role will offer immense opportunities to grow exponentially by learning and implementing innovative data analysis frameworks and strategies. You will work hands-on with cutting edge data analysis tools and applications to solve real-world business problems that have huge impact in shaping the company. The ideal candidate will be independent, entrepreneurial, and passionate about enabling your team to be more data-driven! She or he should be curious and should have a strong scientific temperament. What you'll do: - Be the analytical powerhouse to the Growth team - know the ins and outs of our database, consisting of both internal and third-party data, including availability, provenance, reliability, and relationships between data sets. Through SQL, you will process, transform, merge, and report our data. - Drive highly visible analytic projects for the Product and Marketing teams across Customer Funnels, Paid/Organic acquisition channels. Surface insights and present results to business leaders using a variety of tools. - Deliver in-depth analyses regularly on the effectiveness of campaigns across multiple channels - Organic Growth, Website Conversions, Search Engine Optimization, Sales Funnels and more. - Build models on Blog Ranking , Cohort Analysis, Traffic to Website Conversion, etc. to highlight challenges and opportunities. - Collaborate with the organic growth and SEO team to understand business strategy, challenges, and goals, and discover areas for opportunity. - Uplevel teams' own data skills, democratize access to data. - Bring process improvement by consistently challenging our benchmarks, metrics with the industry trends and standards. What we're looking for: - 1-4 years in a quantitative role preferably across growth analytics / media analytics / marketing analytics / product analytics / financial analysis. - Day-to-day familiarity with writing efficient SQL queries on large datasets to extract and manipulate data is required. - Strong communication skills and the ability to explain complex analyses to both technical and non-technical audiences. - Demonstrated experience using spreadsheets and/or dashboarding tools (Tableau, Looker, etc.) to analyze marketing performance and forecast future growth. - Understanding of various SEO tools like Ahref, Semrush etc. is a plus. - Experience coding in languages such as Python is advantageous. - Excellent communication, organizational and project management skills. - Ability to think logically, a high level of drive, initiative, and self-motivation. - Comfortable prioritizing and driving multiple projects simultaneously and holistically own deliverables. Apply Save Save Pro Insights

About The Role : As a Banking Data Analyst, you will play a critical role in our clients' data-driven decision-making processes. You will work closely with marketing teams, product managers, and other stakeholders to understand their data needs and provide relevant analyses. Your expertise in SQL, marketing analytics, and banking domain knowledge will be essential to your success. Responsibilities : - Perform in-depth data analysis using SQL to extract and analyze banking data. - Develop and maintain reports and dashboards to track key performance indicators (KPIs). - Identify trends and patterns in banking data to provide actionable insights. - Analyze marketing campaign performance and provide recommendations for optimization. - Segment customer data to identify target audiences for marketing initiatives. - Develop and implement customer lifetime value (CLTV) models. - Apply knowledge of banking products and services to analyze data and provide relevant insights. - Focus on data related to deposits and home lending (good to have). - Visualize data using tools like Jupyter Notebook to communicate insights effectively. - Present findings to stakeholders in a clear and concise manner. - Ensure data accuracy and integrity. - Identify and resolve data quality issues. - Utilize Python for data analysis and automation tasks (good to have). Required Skills : - Very strong SQL skills for data extraction and analysis. - Proven experience in marketing analytics, including campaign analysis and customer segmentation. - Experience in the banking industry, with a focus on deposits and home lending (good to have). - Experience with Jupyter Notebook for data visualization and reporting. Good to Have Skills : Python Programming : - Experience with Python for data analysis and automation. Apply Insights Follow-up Save this job for future reference Did you find something suspiciousReport Here! Hide This Job Click here to hide this job for you. You can also choose to hide all the jobs from the recruiter.

sent cvs to shilpa.srivastava@orcapod.work with subject Marketing Analytics Consultant Role & responsibilities Ability to analyze data to generate actionable insights and present them in a compelling narrative that drives business decisions. Strong business written and oral communication skills, with the ability to convey complex data insights clearly and effectively. High proficiency in Microsoft Office suite (MS Excel) and intermediate skills in data visualization tools (Tableau, Qlik) Intermediate understanding of marketing activities, campaigns, marketing funnel, lead generation, events, digital marketing, SEO, social media, and email marketing. Ability to build client relationships and engagement with stakeholders. Self-starter with an ability to learn new technologies and adapt to market demands. Ability to work effectively in both in-person and remote team environments. Strong client management and relationship-building abilities. Strong personal and professional ethics, with a commitment to integrity.

About Lowes Lowes Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Bengaluru, Lowes India develops innovative technology products and solutions and delivers business capabilities to provide the best omnichannel experience for Lowes customers. Lowe’s India employs over 4,200 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management and shared services. Lowe’s India actively supports the communities it serves through programs focused on skill-building, sustainability and safe homes. For more information, visit, www.lowes.co.in. About the Team The Audience Architecture team is responsible for leading and discussing audience targeting strategies and audience enablement/implementations with partners, leading optimization strategies across assigned accounts, and working internally with the Programmatic and other media investment teams to make sure the audience strategies are implemented properly. The team will work with cross-functional teams to help deliver Lowe’s omni-channel customer engagement and retention strategies for the Lowe’s customer segments (and respective subsegments). The team will own the creation and orchestration of unified, prioritized audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale. Job Summary: This will be an audience-focused role that involves working with clients on audience strategy, channel onboarding, and audience syndication. The main purpose of the Analyst for Audience Architecture team is to identify, size and build audiences to support the audience activation to target specific customer segments across cross functional teams & channels to deliver a unified, personalized experience. You will be expected to understand business requirements to build audiences leveraging 1P/2P/3P data at scale with efficiency and accuracy. Roles & Responsibilities: Core Responsibilities: Identify, size, and syndicate the highest value audience to target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences. Work with Media teams and MarTech and manage day-to-day activation of audience. Translate department specific marketing needs into audience architecture and syndication. Assist in the development of Marketing customer taxonomy maintaining a customer definition repository to instill audience unification across channels and initiatives. Support the Marketing governance process for audience creation, activation, and measurement. Participate in team meetings and knowledge sessions to share new learnings, strategies for targeting audiences and to provide feedback on the platform and governance. Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience. III. Years of Experience: 1-3 years of fulltime experience IV. Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor’s Degree in engineering or Masters in Economics or Business Analytics V. Skill Set Required Primary Skills (must have) Key Skillset: Power Bi, SQL, Advance excel, prior experience leveraging customer data(1st, 2nd or 3rd party) and preferred exposure with Media Platforms Curiosity- a desire to understand the audiences and the “why” and “how” behind their syndication. Analytical skills- the ability to leverage understanding of business and customer to verify the audience logic and recommend optimizations. Effective Communication- the ability to communicate and collaborate on challenges and recommendations to syndicate or optimize audiences with teams of all technical and analytical sophistication. Problem Solving- An understanding of how to approach any potential issues with the platform/data, along with a basic understanding of simple media channel-related troubleshooting. Data familiarity- Experience with leveraging 1P/2P/3P customer data to refine and define target audience creation. Highly organized with attention to detail Secondary Skills (desired) Audience Syndication & Activation platforms - Epsilon, Audisense, Azira, Adobe Analytics, Meta Ads Manager, Campaign Manager 360 Experience in Omni Channel Retail Proficiency in Microsoft Office (Excel & Powerpoint) BI and analytics tools like PowerBI, Tableau, SQL, R, Python Hands on experience of a DMP, CDP, CRM platform, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance. Media Experience – Some experience working with Paid Media channels from campaign activation to audience strategy and targeting. Marketing background - Experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem.

Salary: 20 to 35 LPA Exp: 3 to 8 years Location: Pune/Bangalore/Gurgaon(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Lead analytics Team from scoping to delivery and solve business problems through basic to advanced analytics Proactively propose, initiate, independently execute and own strategic strategic ideas and POCs targeting revenue growth & larger business Required Candidate profile Exp of SAS, SQL, Python (Mandate) exp in BFSI Domain only Ability to work effectively in a team environment Strong communication and interpersonal skills Knowledge of MS Office PowerPoint, Excel

locationsIN - Bangalore posted onPosted 30+ Days Ago job requisition idR141701 Welcome to the AP Moller Maersk! AP Moller Maersk is a $81.5 billion global shipping & logistics leader. Maersk is a Danish business conglomerate founded in 1904, with activities in the transport and logistics and energy sectors. Maersk has been the largest container ship and supply vessel operator in the world since 1996. The company is based in Copenhagen, Denmark with subsidiaries and offices across 130 countries and around 110,000 employees. Maersk's VisionImproving lives for all, by integrating the world. To know more about everything that Maersk does, visit us at. FocusPipeline Performance & Marketing Effectiveness We are seeking a Marketing Revenue Analyst with deep expertise in Salesforce Sales Cloud and Marketing Cloud , specializing in pipeline analysis, data extraction, and marketing performance optimization . This role will be responsible for tracking the impact of marketing efforts on pipeline growth, ensuring data accuracy, and driving strategic insights through advanced analytics and automation. Key Responsibilities: Monitor and analyze the marketing pipeline within Salesforce Sales Cloud and Marketing Cloud , tracking lead movement across all funnel stages. Develop and optimize dashboards in Salesforce and BI tools to provide real-time visibility into pipeline performance, conversion rates, and revenue impact. Extract, transform, and analyze data from Salesforce Sales Cloud and Marketing Cloud using APIs, data exports, and automation tools . Assess marketing effectiveness by analyzing campaign performance, attribution models, and lead conversion metrics within Salesforce. Monitoring data integrity across CRM, analytics, and marketing platforms, identifying data inconsistencies. Collaborate cross-functionally with marketing and sales teams to provide data-driven recommendations for improving pipeline efficiency. Support forecasting and goal setting , leveraging historical data and predictive analytics to establish benchmarks for lead generation and pipeline performance. Qualifications: Experience working with Salesforce Sales Cloud and Marketing Cloud , including data extraction, API usage, and automation . Strong analytical skills with expertise in CRM reporting, data visualization tools Power BI, or similar, Ability to play with raw/big data data using excellent skills in at least one of SQL/Python/Pyspark. Understanding of marketing attribution, lead scoring, and campaign tracking . Familiarity with pipeline forecasting models and revenue impact analysis. Ability to translate complex data into actionable insights for marketing and sales teams. Key Competencies >3 years of experience in BtoB marketing performance measurement Financial acumen Strong analytical mindset Knowledge of BtoB marketing. Experienced in analytical & performance reporting tools (PowerBI, Google Analytics) Collaborator and team player. Fluent in English Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law. We will consider qualified applicants with criminal histories in a manner consistent with all legal requirements. We are happy to support your need for any adjustments during the application and hiring process. If you need special assistance or an accommodation to use our website, apply for a position, or to perform a job, please contact us by emailing .