Job
Description
About The Role
Skill required: Delivery - Customer Insight & Marketing Analytics
Designation: I&F Decision Sci Practitioner Senior Mgr
Qualifications:Any Graduation/Master of Business Administration
Years of Experience:16 to 25 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Song, Technology, Industry X and Operations services all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 800,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.In todays business environment, growth isnt just about building value - it s fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating modelone that s anchored around the customer and propelled by intelligence to deliver outstanding experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clientsby harnessing talent, data and intelligence to redefine their operating models.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? 15+ years of experience in marketing analytics, with at least 8+ years in a senior leadership role Proven track record of building and leading high-performing analytics teams Deep understanding of digital marketing ecosystems (paid media, SEO, CRM, email, etc.) and their associated analytics platforms Proficiency/Familiarity in SQL and BI tools (e.g., Tableau, Power BI, Looker), plus experience with Python or R Experience in MarTech across platforms such as Adobe, Google, Salesforce Exceptional communication skills, with the ability to influence executive decision-making Experience in a client-facing or consultancy environment with stakeholder management responsibilities Familiarity with AI/ML-driven marketing analytics solutions Strong business acumen with the ability to link marketing metrics to financial outcomes Consulting or brand Experience in CPG, Retail, Beauty, e-commerce industry
Roles and Responsibilities: Lead a portfolio of projects in marketing analytics and manage big team of analytics professionals, fostering a high-performance culture of innovation, accountability, and continuous learning Set the strategic direction for marketing analytics in alignment with overall business and marketing goals Partner closely with senior executives to drive strategic initiatives backed by data & advanced analytics, and industry best practices Be responsible for building a high performing team, upskilling and growth of marketing analytics practice. Be responsible for driving transformation through analytics, automation, and Gen AI adoption and generate tangible business impact Serve as the key analytics point of contact for internal leadership and external clients or partners Translate complex analytical outputs into business language to influence strategy and investment decisions Collaborate cross-functionally with Product, Sales, Finance, and Engineering to ensure alignment and execution on shared goals Oversee the design and delivery of campaign performance reports, dashboards, and marketing KPIs Drive the development of advanced attribution models, forecasting tools, and ROI analysis Provide deep customer and market insights to inform segmentation, targeting, and personalization strategies Ensure data governance, integrity, and compliance with privacy regulations (e.g., GDPR, CCPA)
Qualification Any Graduation,Master of Business Administration
