653 Marketing Analytics Jobs - Page 25

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management- Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management- Exposure in creation of web content for cross functional entities Database management- Understand the concept of consumer data being captured in a backend database. Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing What are we looking for? Content management Digital Marketing Program Project Management Written and verbal communication Ability to meet deadlines Process-orientation Ability to manage multiple stakeholders Ability to handle disputes Digital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Delivery - Business Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIAs a Data Analyst, you will play a crucial role in extracting, analyzing, and interpreting complex data sets to uncover meaningful patterns and trends. You will collaborate with various teams to provide actionable insights that support strategic decision-making. What are we looking for? Data Extraction and Cleaning Business Insights Digital Marketing Analytics Data Analysis Adaptable and flexible Written and verbal communication Commitment to quality Ability to work well in a team Agility for quick learning Data Visualization Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements 3-5 years of experience in promotions, marketing planning, or a related role. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred.Education: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus. What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools.Competencies: Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: . Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of the role is to the delivery of outstanding customer experiences by supporting key processes, monitoring service quality, and implementing improvement initiatives. Collaborate with cross-functional teams to enhance operational efficiency, maintain high standards of customer satisfaction, and align service delivery with the organization s customer-centric strategy.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in customer relationship management (CRM) systems (e.g., Salesforce). Knowledge of customer service analytics and reporting tools. Familiarity with process improvement methodologies (e.g., Lean, Six Sigma). Basic understanding of digital communication tools and platforms. Competence in data analysis using Excel or similar tools. Strong interpersonal and communication skills. Customer-centric mindset with a focus on problem-solving and continuous improvement. Attention to detail and ability to manage multiple priorities effectively. Proactive approach to identifying and addressing issues. 3+ years of experience in customer service, operations, or support coordination roles. Demonstrated ability to manage customer interactions and resolve complex issues. Experience with service quality monitoring and process optimization. Background in a customer-focused role within a global or matrixed organization is a plus. Roles and Responsibilities: Act as a central point of contact for resolving customer inquiries, escalations, and feedback. Ensure timely and effective resolution of customer issues while maintaining high satisfaction levels. Track and evaluate customer service performance metrics, including response times, resolution rates, and satisfaction scores. Identify trends, gaps, and areas for improvement based on performance data. Collaborate with internal teams to streamline workflows and optimize customer support processes. Implement tools and technologies that enhance service delivery and efficiency. Support the development and deployment of initiatives to improve customer touchpoints and interactions. Gather and analyze customer feedback to inform service enhancements and initiatives. Work closely with customer experience, operations, and technology teams to ensure seamless service delivery. Provide regular updates and reports to management on customer excellence initiatives and outcomes. Ensure all customer interactions comply with company policies, service standards, and regulatory requirements. Maintain accurate records of customer interactions and resolutions for reporting and auditing purposes. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred). Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with marketing tools and platforms, including POS management systems. Basic understanding of data analysis and reporting tools. Knowledge of retail and consumer marketing principles. Attention to Detail:Ensure high-quality execution of marketing materials and campaigns. Organizational Skills:Ability to manage multiple tasks and meet deadlines. Communication:Strong verbal and written skills to coordinate with teams and vendors. Collaboration:Work effectively in a team-oriented environment. Adaptability:Respond to dynamic business needs and priorities. Familiarity with POS or promotional marketing is preferred. Roles and Responsibilities: Campaign Support: Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution: Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics: Track and report the performance of promotional campaigns, gathering insights to inform future strategies. Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support: Maintain accurate records of campaign details, budgets, and timelines. Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance: Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements. Qualifications Any Graduation

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities. oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus. Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings. Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement. Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns. Monitor the performance of B2B marketing initiatives and provide recommendations for optimization. Conduct qualitative and quantitative research to understand customer pain points and preferences. Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights. Stay updated on industry trends and best practices in B2B marketing. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Business Administration, or a related field (required). Advanced degree (e.g., MBA) or certifications in marketing or analytics (preferred).An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.Role requires Digital Marketing Ads & Promotion creation/designEducation: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools. Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred. Roles and Responsibilities: Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Hyper Text Markup Language (HTML) Designation: Marketing Platform Auto Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be responsible for working primarily on HTML (Hypertext Markup Language) which is a set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. It describes the structure of text-based information in a document by denoting certain text as links, headings, paragraphs and lists as well as to supplement that text with interactive forms, embedded images and other objects--typically for developing web pages. What are we looking for? Proficiency in HTML5 and CSS3:Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.Email Design Best Practices:Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.Testing and Troubleshooting:Experience in testing emails across different devices and email clients to identify and resolve rendering issues. Attention to Detail:A keen eye for detail to ensure accuracy and consistency in coding and email rendering.Marketing Automation platform knowledge:Familiarity with the SFMC, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.JavaScript and AMPscript:Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.Email Automation:Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.Graphic Design:Basic graphic design skills to assist in creating visual elements for email templates.SQL:Understanding of SQL queries to work with dataA/B Testing:Experience in setting up and analyzing A/B tests to optimize email campaign performance.Accessibility:Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards. Roles and Responsibilities: Campaign Planning and Requirements Gathering:Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates. HTML Email Template Development:Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences. Email Build Testing:Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality. Email Design Best Practices:Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns. Troubleshooting and Issue Resolution:Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution. Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and extemal stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks. Complete all required reports so that accurate numbers are reported to both client and leadership. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Analytics and Modeling Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? 7- 10 years' experience in digital or customer marketing, or digital analytics leadership with exposure to international clients Experience in Marketing ROI measurement techniques like marketing mix model, experimentation etc. Strong functional experience across a range of marketing activities and their related platforms and technologies, such as web analytics, experimentation, CRM, analytics implementation, campaigns and media, social media etc. Must have intermediate level understanding in Power BI, SQL, R, and/or Python and various modeling techniques. Working knowledge of Adobe/Google Analytics/GTM Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work collaboratively in a cross-functional team environment with Strong business acumen and the ability to connect data insights to strategic decisionAbility to work with and lead large globally networked and virtual teams and able to work with multiple stakeholders E.g. delivery leads, account management, clients and operational excellence teamsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Manage strategic marketing analytics engagements –across digital marketing, customer analytics & social media Manage client relationship, shape analytics roadmap, manage execution of the initiatives and deliver business outcomes Deliver projects using advanced analytics and machine learning techniques like segmentation/clustering, recommendation engines, propensity models etc. to help clients drive better business outcomes, including improved user growth and revenue, enhanced marketing ROI, increased brand equity etc. Drive thought leadership and prospect new ways of applying digital analytics to make a business impact for clients. Lead and manage multi-functional teams to help clients evolve to data-driven marketing organizations Develop deep functional & industry expertise Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Measurement & Report Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design?The objective of a reporting analyst is to analyze metrics and design reports to help drive critical business decisions. Reporting analysts contribute to the overall improvement of business reporting by maintaining a company s data systems and implementing processes and initiatives that ultimately increase the effectiveness and integrity of data reporting and documentation. They store data, create reports, analyze reports, create custom reports, and share findings What are we looking for? ?Design business analysis and data recording systems for use throughout the department?Maintain databases and perform updates as necessary to ensure accuracy. Regularly examine data reports to locate and resolve mistakes throughout?Accurately analyze and collect data for various types of business reports. Create business reports that provide insight into key data points. Communicate the results of data analysis in written and verbal form to managers. Support various departments, including marketing and sales, in reaching their goals through analysis. Monitor data to identify changes in financial and business trends. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Work Location Delhi, Mumbai, Bengaluru | Years of experience 3 + years | Entity India Business | Level :11 -Analyst Key responsibilities Drive client value creation"""""""""""""""""""""""""""""""""""""""""""""""""""""""" Understand the client's business, priorities and leadership agenda Co-create with the client, articulate transformation and drive innovation agenda for the client Align the right teams or capabilities to enable (sell and deliver) successful transformation/innovation agenda Build long-standing, trust-based relationships Establish self as a trusted advisor with the client C-suite through an in-depth understanding of the client as well as industry Build networks at Accenture to be able to bring the best of Accenture to the client Grow the business/account Help originate deals based on defined commercial pathways; drive innovative deal construct and solutioning to grow business Delivery ownership and excellence Qualifications Professional qualifications Rich experience in the Digital Commerce and Marketing wi th in-depth industry expertise including the industry /digital/technology trends. Demonstrate sustained client relations management experience at a C-suite level or operated at a senior management level in the industry role. Experience in consulting and account management experience; domestic consulting experience preferred. Experience of SDP in CNR sector Organizations is also preferred. Educational qualifications Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred What’s in-store for you? Learn and grow continuously Build new skills, grow existing skills, develop new areas of expertise within functional, technical or industry areas of the business with Accenture’s unmatched 24/7 expert-curated learning boards, webinars and classroom-style training programs Innovate Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world’s most recognizable companies Thrive and advance Grow your career as far as your ambitions take you. Truly human Bring your whole self to a company that aims to be the most diverse in the world and delivers real-time performance feedback based on your strengths, not stats

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Analytics and Modeling Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Analysis and Reporting Dashboard Reporting Data Reporting Financial Management Reporting Marketing Analytics and Reporting Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts

Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Data & AIAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reporting Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role Strong problem-solving skills and attention to detail Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Entity:- Accenture Strategy & Consulting Team:- Strategy & Consulting – Global Network Practice:- Marketing Analytics - Conversational AI Title:- Consultant – Level 9 Job location:- Bangalore/Gurgaon/Hyderabad/Mumbai About S&C - Global Network:- Accenture GN's Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling – to outperform the competition. WHAT'S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role Data Science conversational consultant is expected to assist in designing/improving the solution architectures. He/She is responsible for building conversational interfaces and virtual agents for customers. He/She is also expected to provide technical assistance to the team in developing, deploying and managing the solution while maintaining the industry standards in proposing and developing the solutions. Qualifications Entity:- Accenture Strategy & Consulting Team:- Strategy & Consulting – Global Network Practice:- Marketing Analytics - Conversational AI Title:- Consultant – Level 9 Job location:- Bangalore/Gurgaon/Hyderabad/Mumbai About S&C - Global Network:- Accenture GN’s Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling – to outperform the competition. WHAT’S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role Data Science conversational consultant is expected to assist in designing/improving the solution architectures. He/She is responsible for building conversational interfaces and virtual agents for customers. He/She is also expected to provide technical assistance to the team in developing, deploying and managing the solution while maintaining the industry standards in proposing and developing the solutions.

Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing and Channel Activation Specialist is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across multiple channels. This role focuses on optimizing marketing initiatives, ensuring seamless activation across digital and traditional platforms, and enhancing channel performance to maximize business impact. The Specialist will collaborate with cross-functional teams, including sales, product management, and digital marketing, to create integrated campaigns and deliver a consistent brand experience. What are we looking for? Technical Skills: Strong understanding of channel marketing and activation strategies. Proficiency in campaign management and marketing. Knowledge of consumer insights, market research, and segmentation. Experience with performance tracking and analytics platforms. Familiarity with trade marketing and retail activation tactics.Competencies: Strategic thinker with a data-driven approach to marketing. Strong communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Creative problem-solving skills and adaptability to market changes. Detail-oriented with excellent organizational and execution capabilities.Experience & Education:Experience: 3-5 years of experience in marketing activation, channel marketing, or a related role. Proven track record of executing successful marketing campaigns across various channels. Experience working with cross-functional teams and external partners.Education: Bachelor's degree in Marketing, Business, Communications, or a related field. Roles and Responsibilities: Develop and execute marketing activation plans across multiple channels, including retail, digital, social media, and partner networks. Collaborate with sales and channel teams to drive customer engagement and increase market penetration. Implement targeted marketing campaigns that align with business objectives and customer insights. Manage channel marketing initiatives, ensuring effective execution and alignment with brand strategy. Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. Work closely with creative teams to develop compelling marketing content and promotional materials. Ensure consistency in messaging and branding across all activation touchpoints. Support the development of trade marketing strategies to enhance channel partner engagement. Stay updated on industry trends, competitor activities, and emerging marketing technologies.

Skill required: Marketing Operations - Multi Channel Attribution Modelling Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Specialist is responsible for supporting the execution of channel strategies and ensuring seamless activation across multiple sales and distribution channels. This role focuses on driving customer engagement, optimizing channel performance, and collaborating with internal and external stakeholders to deliver on business objectives. The Channel Activation Specialist ensures that all channel activities align with the overall strategy while maintaining a consistent and high-quality customer experience What are we looking for? Bachelor's degree in Business Administration, Marketing, Communications, or a related fieldExperience 3-5 years of experience in channel activation, sales support, or marketing. Experience in managing multi-channel strategies and working with external partners. Familiarity with both digital and traditional activation channels. Proven track record of supporting successful campaigns and initiativesSkills & Competencies Strong understanding of channel activation principles and best practices. Proficiency in CRM tools, data analysis software, and project management platforms. Knowledge of digital marketing techniques and tools. Ability to analyze performance data and generate actionable insights. Budget management and resource allocation skills. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Problem-solving skills with a customer-centric approach. Ability to adapt to dynamic market conditions and changing priorities Collaborative mindset with a focus on teamwork and relationship-building. Roles and Responsibilities: Support the implementation of channel plans, ensuring alignment with overarching business strategies and customer needs. Collaborate with marketing and sales teams to launch and monitor promotional campaigns and initiatives within the designated channels. Track and analyze channel performance metrics, providing actionable insights to enhance effectiveness and efficiency. Partner with internal teams, external vendors, and distributors to ensure successful activation of channel programs. Manage resources, budgets, and timelines effectively to ensure the smooth execution of channel activities. Gather feedback from customers and partners to identify areas of improvement and innovation in channel execution. Provide guidance and training to channel partners to ensure alignment with brand and operational standards. Ensure all channel activities adhere to regulatory requirements and organizational policies

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fleet & Dealer Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2B customers, such as Fleet & Transport, and independent service station operators (Dealers), to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, CommuCommunications, Business, or a related field Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2B competitions. Adapt and execute campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations Facilitates end to end offers for B2B customers i.e., associations, fleet customers, etc This role would oversee and input into budget decisions for Brand & Comms team budgets This role plays a key role in the client website in Australia and NZ Tasks would include:oGather requirements from key business stakeholdersoReview & update brand assets, visuals & contentoImprove CX and flow of pagesoBrief agencies or Technology partners

Skill required: Marketing Operations - Social Media Strategies Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The social media specialist is responsible for supporting the management of client's day-to-day social media channels and presence to bring to life client's strategy and business priorities. The role includes social content production and publishing, actively engaging with online communities, analysing social media performance, maintaining compliance and administrative processes. What are we looking for? -Education:Bachelor s degree in communications, social media, marketing, or a related field.-Experience:oMinimum of 2 years of experience managing social media for a large and complex organization.oProficiency on social media platforms, leveraging them for successful multi-channel campaigns, showcasing strong publishing instincts and a commitment to high-quality output.oStrong editorial skills, capable of transforming long-form material into captivating, thumb-stopping content.oFoundational knowledge of paid social media and understand what constitutes effective social advertising.-Technical proficiency:oWell-versed in usage of various social media platforms, including (but not limited to) X, Instagram, LinkedIn, YouTube, Facebook, etc. and an understanding of the unique features, algorithms, and audience demographics of each platform.oKnowledge of search engine optimization (SEO) and search engine marketing (SEM).oKnowledge of social media analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, and Hootsuite Insights.oIn-depth knowledge of Sprinklr and Brandwatch to enhance operational efficiency.oStrong familiarity with SynOps, Dotdigital and Aprimo is a requirement. Digital innovation mindset:Digitally curious and an early adopter of technology and solutions to simplify work and deliver more effective and secure communications. Attributes:oStay current with social media best practices, sharing expertise and developments as a social centre of excellence.oExcel in prioritization as a channel lead, distinguishing compelling stories and confidently rejecting unsuitable content.oEngage confidently with stakeholders at all levels, thriving in presentations and building collaborative relationships, particularly with talent attraction partners. Roles and Responsibilities: -Support the development, curation, and management of compelling, social-first content for owned social channels, including short-form copywriting for social posts and banners. -Support the commissioning and production of graphics, videos, and photography for social content, working with both in-house teams and external agencies, while ensuring cost-effectiveness.-Partner with the external communications team and corporate brand & paid media team to develop innovative and engaging campaign activation strategies across global social media channels.-Foster and manage online communities, responding to comments, messages, and inquiries in a timely and professional manner.-Support effective coordination with key stakeholders to manage feedback and ensure compliance across social media activities.-Support the monitoring, analysis, and reporting of social media performance using social media listening tools to measure effectiveness of campaigns and strategies and drive continuous improvement. Increase utilisation of social media tools (Sprinklr, Brandwatch) to enhance engagement strategies and push digital-first mindset. -Ownership of our message bank - ensuring it is current, approved by legal and reflective of business priorities.-Manage team administrative duties, including account verifications, password updates, guideline revisions, opening new accounts, maintaining Global Teams, processing purchase orders, and handling daily budget administration.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Marketing Specialist plays a key role in developing and implementing marketing strategies to support business objectives and enhance brand visibility. This role is responsible for executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to drive customer engagement. The Marketing Specialist ensures alignment with organizational goals while contributing to the delivery of impactful and innovative marketing initiatives. What are we looking for? Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools. Strong writing and editing skills for creating compelling content. Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus. Familiarity with customer relationship management (CRM) systems and marketing automation tools. Analytical skills to interpret data and optimize marketing efforts. Creativity and innovation in developing marketing strategies and materials. Excellent communication and interpersonal skills. Strong organizational and project management abilities. Ability to multitask and work under tight deadlines. Team-oriented mindset with a proactive approach to problem-solving. Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Experience: 3-5 years of experience in marketing, communications, or related roles. Proven track record of executing successful marketing campaigns. Experience with both digital and traditional marketing channels. Knowledge of B2B and/or B2C marketing strategies is highly desirable. Roles and Responsibilities: Plan, execute, and manage marketing campaigns across various channels, ensuring alignment with strategic objectives. Develop engaging content for marketing materials, including digital assets, brochures, presentations, and email campaigns. Conduct research to understand market trends, customer preferences, and competitive dynamics, providing actionable insights to inform strategy. Monitor and evaluate the effectiveness of marketing activities using key performance indicators (KPIs) and analytics tools. Work closely with sales, product, and communications teams to ensure cohesive messaging and integrated marketing efforts. Manage online presence through website updates, social media engagement, and digital advertising campaigns. Coordinate and promote events, webinars, and trade shows, ensuring effective brand representation and audience engagement. Assist in planning and tracking marketing budgets to ensure cost-effective execution. Ensure all marketing activities adhere to legal and regulatory requirements.