653 Marketing Analytics Jobs - Page 22

Job Description: https://www.zocdoc.com/about/careers-list/?job_id=Marketing-Operations-Senior-Associate-6793750

Key Responsibilities Analytics (Data & Insights): Analyze category and activity performance using advanced analytics methods. Deliver actionable insights using transactional, financial, and customer data. Design and measure experiments and pilots. Lead projects in clustering, forecasting, and causal impact analysis. Build intuitive dashboards to represent insights effectively. Operational Excellence: Improve data quality with automation tools. Develop analytical solutions and dashboards using user-centric design. Benchmark against industry standards and enhance business performance. Stakeholder Management: Collaborate with consultants, engineers, and cross-functional teams. Communicate complex insights in an understandable format. Create clear documentation linking business needs to data solutions. Promote a data-driven culture and share learnings across teams. Qualifications & Experience Education: Bachelors degree in Finance, Mathematics, Statistics, Engineering, or a related analytical discipline. Experience: 7+ years in a data analytics or quantitative role. Experience with Python, SQL, Spark, and handling large data volumes. Experience leading projects or small teams. Strong communication skills (English). Behavioral Competencies: Delivery excellence Innovation and agility Business acumen Social intelligence Technical Knowledge & Tools Retail, Supply Chain, Marketing, Customer Analytics Statistical Modeling & Time Series Analysis Python, PySpark, R MySQL, Microsoft SQL Server Power BI Azure, AWS, GCP

Skills Required - Data Science, Machine Learning, Python, SQL, Marketing Analytics Domain (Preferred), AWS Sagemaker (Preferred) Manager = 7+ Years of Relevant Experience UPTO = 31.50 LPA Required Candidate profile WFO / Both Side Cabs Mumbai & Bangalore Location WhatsApp Resume to Sunny - 8219742465 ( DONT CALL ) & Mention DATA SCIENCE - Manager

Skills Required - Data Science, Machine Learning, Python, SQL, Marketing Analytics Domain (Preferred), AWS Sagemaker (Preferred) TL = 4+ Years of Relevant Experience UPTO = 16.30 LPA AM = 5+ Years of Relevant Experience UPTO = 22.30 LPA Required Candidate profile WFO / Both Side Cabs Mumbai & Bangalore Location WhatsApp Resume to Sunny - 8219742465 ( DONT CALL ) & Mention DATA SCIENCE - TL / AM

Skill required: Marketing Operations - Digital Project Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.Proactive and self-motivated individual with a passion for brand building.Adaptable and open to feedback with a continuous improvement mindset.Ability to think creatively and innovatively.Strong organizational and time-management skills.Experience working in fast-paced and dynamic environments. What are we looking for Brand Strategy Development:Develop and execute comprehensive brand strategies that align with the companys objectives and values.Market Research:Conduct market research to identify trends, customer needs, and competitive landscape.Campaign Management:Plan, execute, and oversee marketing campaigns across various channels including digital, print, and social media.Content Creation:Collaborate with creative teams to develop compelling content that resonates with the target audience.Brand Consistency:Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.Performance Analysis:Analyze campaign performance data and generate insights to optimize future marketing efforts.Budget Management:Manage brand marketing budgets and allocate resources effectively to maximize ROI.Cross-Functional Collaboration:Work closely with sales, product development, and other departments to ensure alignment on brand initiatives.Vendor Management:Manage relationships with external vendors and agencies to ensure quality and timely delivery of services.Innovation:Stay updated on industry trends and emerging technologies to implement innovative marketing solutions. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

MKTQ326R8 At Databricks our mission is to democratize data and AI. We are passionate about enabling data teams to solve the worlds toughest problems from making the next mode of transportation a reality to accelerating the development of medical breakthroughs. We do this by building and running the world s best data and AI infrastructure and making it accessible for companies of any size to easily self-serve the platform capabilities to derive data insights and accelerate decision making. In this role, you ll help scale our marketing impact by building data-driven insights and predictive models that shape messaging, channel strategy, and customer engagement across the funnel. Youll partner closely with Marketing, Product, Sales, and Engineering to deliver measurement frameworks that drive real-time optimization and long-term growth. Outcomes You Will Drive: Attribution & ROI Modeling: Design and manage Multi-Touch Attribution (MTA) and Marketing Mix Models (MMM) to quantify the impact of marketing across the buyer journey. Causal Inference & Marketing Lift: Apply techniques like propensity score matching and double robust regression to isolate marketing s incremental impact. Experimentation: Partner with teams to design and analyze A/B tests and incrementality studies that optimize campaign performance. Segmentation & Personalization: Develop audience clusters using first- and third-party data to improve targeting, message relevance, and conversion. Funnel Enablement: Build lead prioritization models and scoring systems to improve sales velocity and conversion. Insight Generation: Translate complex data into clear insights and executive narratives that influence strategy and drive decision-making. Campaign Optimization: Use ML and regression models to improve targeting, spend allocation, and segmentation at scale. Buyer Journey Analytics: Map full-funnel journeys across direct and partner-led paths to identify drop-off points and optimize nurture. Education & Enablement: Build playbooks, dashboards, and training to operationalize analytics and empower stakeholders. Basic Qualifications Degree in a quantitative field (e.g., Data Science, Statistics, Computer Science, Marketing Analytics, or a related discipline) 7+ years of experience in marketing analytics, marketing data science, or business intelligence, ideally in B2B SaaS or marketplace environments Proven experience with B2B marketing funnels, campaign KPIs (e.g., conversion rates, CAC, ROI), and performance measurement Proficiency in Python (or R) with libraries like pandas, NumPy, scikit-learn, or statsmodels for data analysis and modeling Strong grasp of causal inference methods and experience applying them in real-world marketing use cases Experience with experimentation platforms, A/B testing frameworks, and interpreting results at scale Skilled at relationship building, communications, and project management to drive strategic alignment and execution across stakeholders at all levels. About Databricks Databricks is the data and AI company. More than 10,000 organizations worldwide including Comcast, Cond Nast, Grammarly, and over 50% of the Fortune 500 rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark , Delta Lake and MLflow. To learn more, follow Databricks on Twitter , LinkedIn and Facebook . Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https: / / www.mybenefitsnow.com / databricks . Our Commitment to Diversity and Inclusion . Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employers discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Dear Candidate, Greetings from A2Z HR Consultants Base Job Location: Gurgaon Shift timings: Dubai Time Zone (General Shifts) Number of working days: 5 Mode of Work: Remote Salary range: Upto 25 LPA fixed Role: Digital Analytics Job Description: We are seeking an experienced and detail-oriented App Analytics Implementation Specialist to join our team. The ideal candidate will be responsible for ensuring the accuracy and effectiveness of analytics implementations for mobile applications. This includes performing quality assurance (QA) on Firebase Analytics app events, Adjust SDK integration, and GA4 reporting. You will work closely with cross-functional teams to ensure data integrity, validate event tracking, and support reporting initiatives. Responsibilities: Firebase Analytics App Events QA: Test and verify the integration of Firebase Analytics within mobile applications. Ensure proper tracking of app events, including user interactions, sessions, and in-app behavior. Collect Firebase Analytics logs from Android Studio logcat and Xcode from build branches shared by developers. Validate each event and its associated parameters to ensure data accuracy and completeness. Perform troubleshooting and ensure accurate event data collection for reporting. Work with developers and product teams to resolve discrepancies and ensure correct event firing across all devices. Adjust Implementation QA: Conduct thorough QA for Adjust SDK implementation across mobile platforms (iOS, Android). Verify and test in-app events, user attribution, and campaign tracking in Adjust. Perform troubleshooting of Adjust integrations and resolve any tracking issues. Collaborate with marketing and analytics teams to ensure proper attribution data collection for advertising campaigns. GA4 Reporting QA: Test Google Analytics 4 (GA4) setup and ensure accurate tracking of web/app data. Perform validation of GA4 custom events, eCommerce tracking, and user properties. Clear understanding of GA4 user properties, items parameters, and event parameters. Ensure that the tracking aligns with reporting requirements and provides accurate, actionable data. Collaborate with stakeholders to define reporting requirements and ensure GA4 dashboards are accurate. Troubleshoot and resolve data discrepancies in GA4 and ensure proper reporting of app metrics. Data Layer Creation: Create and maintain a data layer for app analytics based on new designs and requirements from the UX team. Ensure tracking of each call-to-action (CTA) and eCommerce event in detail, aligning the data layer with the product and user experience goals. Collaborate with UX, product, and development teams to ensure that tracking reflects the latest app design changes and meets analytics needs. Data Validation: Ensure analytics QA with high accuracy to maintain parity across all platforms Android, iOS, and Web . Perform data validation across GA4, Adjust, and internal databases to ensure consistency and accuracy across all analytics tools. Ensure proper alignment of event data and user interactions between platforms to guarantee reliable cross-platform analytics. MarTech Tools and Marketing Analytics: Knowledge of MarTech tools integrations and marketing analytics to support campaign tracking and reporting. Collaborate with marketing teams to ensure accurate data flow from external platforms (e.g., advertising networks, Braze CRM, Meta, Tiktok, Criteo, TradeDesk) into the analytics tools. Collaboration & Communication: Work closely with the development, marketing, and analytics teams to ensure alignment on tracking needs. Participate in sprint planning and help define test cases for tracking events and KPIs. Provide insights and recommendations to improve tracking efficiency and accuracy. Document QA test cases, issues, and resolutions effectively. Required Skills & Qualifications: Proven experience with Firebase Analytics and mobile app event tracking. Experience collecting Firebase Analytics logs from Android Studio logcat and Xcode from build branches and validating events and their parameters. Strong knowledge of Adjust SDK implementation and troubleshooting. Hands-on experience with Google Analytics 4 (GA4) and generating custom reports. Clear understanding of GA4 user properties, items parameters, and event parameters . Experience creating and maintaining a data layer for app analytics based on UX team designs and new app features. Strong expertise in analytics QA across multiple platforms (Android, iOS, Web) to ensure parity and consistency of data. Data validation experience across GA4, Adjust, and Big Query to ensure cross-platform consistency and accuracy. Knowledge of MarTech tools integrations and marketing analytics to support cross-channel attribution. Familiarity with mobile analytics platforms and performance metrics. Detail-oriented with strong QA skills, including creating test cases, performing tests, and documenting results. Ability to interpret data, identify trends, and communicate findings clearly. Strong problem-solving skills and the ability to troubleshoot analytics-related issues. Solid understanding of data flow between different platforms (Firebase, Adjust, GA4, etc.). Excellent communication and collaboration skills. Preferred Skills: Experience with Google Tag Manager (GTM) for mobile and web. Familiarity with BigQuery for advanced reporting and querying. Educational Requirements: Bachelors degree in Computer Science, Information Technology, Marketing, or a related field, or equivalent work experience. Interested candidates can share their CV at 9711831492 or gaurav.a2zhrconsultants@gmail.com Regards Gaurav Kumar A2Z HR Consultants

Serve as an exclusive Account Manager for key clients, ensuring premium service & relationship management. Develop strategic marketing plans, oversee campaigns, collaborate with media teams, analyze market trends, and drive business growth. Required Candidate profile Proven leader with expertise in business development & mass media communications. Thrives in print & electronic media, driving success through strategic market research and targeted campaigns.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions. What are we looking for Experiencein CRM, Digital campaign and content analysis, insights & reporting Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R Good knowledge of excel Experience in marketing analytics, data analysis, or a similar role. Strong problem-solving skills and attention to detail. Good communication skills with ability to manage client-facing responsibilities Ability to work with and lead large globally networked and virtual teams Ability to wrangle data to generate meaningful insights to answer key business questions Ability and experience in storytelling with data and create a coherent story to answer business questions Strong experience on storytelling using PowerPoint An understanding of Marketing KPIs Certification in Adobe/Google Analytics or data visualization tools Understanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders. Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders. Liaise with onshore and in-market analytics leads for project plan execution Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualification Any Graduation

POSITION: Senior Analyst, Advanced Analytics The Mediabrands Insights team is look for an individual who has an interest in data analysis and econometric modelling. Working across a wide variety of accounts, you will be part of a team that analyses client data and makes media mix recommendations that will increase topline business performance and ROI. This position will work closely with team members across multiple disciplines such as media planning and investment, research, and strategy. Reporting to the Analytics Manager, you will be contributing in various stages of the project, from data gathering and processing, analyzing the data using excel, through to running sophisticated econometrics in our proprietary analysis and optimization software. About the role: The successful candidate in this position will have experience with statistical models, the curiosity to search for new answers to old problems, the desire to be part of a team of data science professionals, and the ability to collaborate with cross-functional team members seamlessly. The media environment is fast-paced and always evolving; we are looking for dynamic candidates who can adapt quickly and enjoys working across a diverse client portfolio. Responsibilities: Work collaboratively with team of analysts to deliver marketing analytics projects for our clients Contribute to end to end modeling projects including: Data Collection & Processing Modeling Quality checks Optimizations Able to roll-up sleeves and contribute to data clean-up, modeling, insights generation and slide creation Pick up new methodologies, business terminologies quickly Contribute to client presentations to communicate, present and evangelize the results to our clients and agency partners Qualifications: Post-secondary education University graduate and/or quantitative background preferred 2+ years of experience in a modeling OR modeling management role preferably in the marketing domain Excellent written and verbal communication skills Prior project management experience is preferred (but not necessary) Knowledge of basic statistics (R-square, MAPE, Hypothesis testing) required Ability to quickly pick up nuances of the business and adapt to business needs Ability to handle multiple projects synchronously Knowledge of coding preferred but not required Marketing background preferred but not required IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted

Role Summary The Marketing Excellence Specialist will be a key member of the Marketing Excellence team, supporting the execution and management of marketing campaigns, maintaining marketing assets, and coordinating efforts with external agencies. This role requires close collaboration with regional and local cross-functional teams and internal stakeholders to ensure smooth campaign delivery and efficient marketing operations supporting professional marketing plans. Key Responsibilities Campaign Management and Operations Assist in planning and executing integrated marketing campaigns across multiple channels to support business goals and generate leads in APAC markets. Support event recruitment and engagement efforts, coordinating with internal and external stakeholders and agencies on event communications and content for social media amplification. Help execute digital marketing campaigns including SEO/SEM, social media, email marketing, display ads, and website content updates. Maintain and update digital marketing assets such as emails, social media content, websites, and manage the marketing asset library. Serve as administrator for marketing automation tools, managing databases, campaign tracking, dashboards, and workflows. Marketing Analytics and Performance Tracking Collect and analyze data from digital marketing touchpoints to evaluate campaign performance. Provide insights and reports on marketing effectiveness to optimize future plans. Monitor lead engagement and campaign results, recommending content and strategy adjustments. Review media and platform investment performance, suggesting improvements to maximize reach and lead generation. Liaison and Coordination Support communication and coordination between markets and regional teams to ensure timely, accurate execution of campaigns and marketing initiatives. Marketing Assets Management Develop, organize, and manage marketing assets, including creative templates, content updates in CMS and marketing automation platforms. Ensure marketing materials are consistent with brand guidelines and maintain an organized content library. Agency Liaison and Vendor Management Assist in vendor sourcing, briefing, project follow-ups, onboarding, training, and processing payments for agencies and vendors. Administration and Budget Management Support administrative functions such as PR/PO processes, asset filing, and budget monitoring. Collaborate with Finance and vendors to manage invoices and payments. Qualifications and Skills University degree with a marketing affinity. 2-4 years experience in sales, marketing, marketing operations, project management, or related roles. Strong team player, comfortable in fast-paced, dynamic environments. High attention to detail with a proactive and problem-solving mindset. Resourceful, adaptable, and positive attitude. Excellent multitasking skills and ability to meet tight deadlines. Experience with CMS and CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot). Strong communication and interpersonal skills.

Campaign Strategy & Management: Plan, create, and manage high-performing Meta ad campaigns aligned with business goals. Experience: 3-5 years of experience managing Meta ad campaigns for consumer brands. call 7840005099 Required Candidate profile Technical Skills: Proficiency in Facebook Ads Manager, Meta Business Suite, and third-party tracking tools. Salary - 50k Exp- 3 years Shift Time - 10AM - 7PM 5.5 DAYS WORKING

Prohed digital solution Private limited is looking for Performance Marketing Manager to join our dynamic team and embark on a rewarding career journey. Campaign Strategy : Developing data-driven marketing strategies to achieve business objectives, such as lead generation, customer acquisition, or revenue growth. Advertising Campaigns : Creating, managing, and optimizing online advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and display networks. Budget Management : Managing advertising budgets effectively to ensure efficient spending and a positive return on investment (ROI). Keyword Research : Conducting keyword research for search engine marketing (SEM) campaigns and optimizing ad campaigns for relevant keywords. Ad Creative : Developing and testing ad creatives to improve click-through rates and conversion rates. Data Analysis : Analyzing campaign performance data and using analytics tools to track and measure key performance indicators (KPIs). Conversion Rate Optimization : Identifying areas for improvement in the customer journey and website to increase conversion rates. A/B Testing : Running A/B tests to optimize ad copy, landing pages, and other campaign elements. Market Research : Staying informed about industry trends, competitive landscape, and customer behavior to inform marketing strategies. Skills and Qualifications : In-depth knowledge of digital advertising platforms and best practices. Strong analytical and data interpretation skills. Proficiency in marketing analytics tools like Google Analytics and AdWords. Creativity in ad design and copywriting. Budget management and cost control. Result-oriented mindset with a focus on performance metrics.

We are seeking a dynamic and strategic Marketing Analyst with a strong analytical foundation, experience with marketing tools, and exceptional stakeholder management capabilities. The ideal candidate will thrive in a fast-paced environment, confidently engage with C-level executives, and help shape marketing strategies that drive business growth. This role offers a high-visibility pathway to senior leadership and may eventually report directly to the CEO s office. Key Responsibilities: Leverage marketing tools and platforms (eg, HubSpot, Google Analytics, Marketo, Salesforce) to analyze campaign effectiveness and generate actionable insights. Translate complex data into compelling presentations and strategic recommendations for executive stakeholders. Collaborate cross-functionally with product, sales, and leadership teams to drive alignment on marketing objectives. Monitor industry trends, competitor activity, and customer insights to support strategic planning. Prepare and deliver presentations to C-level stakeholders with clarity, confidence, and precision. Support the CEO s office with high-impact marketing initiatives, reports, and performance dashboards. Key Qualifications: 3-5 years of experience in marketing analytics, marketing operations, or strategic marketing roles. Strong proficiency in marketing platforms and tools (eg, Google Analytics, HubSpot, Salesforce, Power BI, or similar). Demonstrated ability to derive insights from complex datasets and present findings to senior leadership. Exceptional communication and presentation skills both written and verbal. Experience engaging with senior executives or C-level stakeholders is highly desirable. Bachelors degree in Marketing, Business, Communications, or a related field. MBA or equivalent advanced degree is a plus. Preferred Attributes: High level of business acumen and a strategic mindset. Ability to work independently with minimal supervision. Comfortable working in a fast-paced, high-stakes environment. A team player who can influence across departments without formal authority.

Plan and execute digital marketing campaigns. Analyze performance metrics and optimize strategies to increase brand visibility and lead generation. Skills: SEO, Social Media Marketing, Content Strategy, Analytics, Email Marketing

We are seeking a highly skilled Business Intelligence (BI) Delivery Lead with deep expertise in IBM Cognos to spearhead the rollout and delivery of enterprise-scale BI projects. The ideal candidate will be capable of driving end-to-end delivery, ensuring quality, responsiveness, and performance of analytics solutions. Experience with other BI platforms like Power BI, Looker, or Datorama is a strong advantage. Job Description: Key Responsibilities: Lead the delivery and implementation of scalable BI solutions using IBM Cognos . Collaborate with cross-functional teams to define project scope, timelines, and resource requirements. Design and implement custom, device-responsive layouts for dashboards and reports. Integrate dynamic data sources, enabling real-time or near-real-time data updates . Utilize advanced charting libraries to create visually engaging and informative data visualizations. Apply frontend and backend scripting frameworks to extend dashboard capabilities and interactivity. Ensure BI solutions are optimized for performance, maintainability, and usability. Provide leadership and mentoring to junior developers or analysts on BI best practices and delivery standards. Required Skills & Experience: 4 to 5 years of hands-on experience with IBM Cognos BI tools. Proven experience leading large-scale BI/analytics projects from design through deployment. Strong understanding of responsive dashboard design and UI/UX best practices. Proficiency with scripting languages and frameworks for both frontend (JavaScript, HTML/CSS) and backend (e.g., Python, SQL) - Good to have not mandatory Expertise in integrating charting and visualization libraries (e.g., D3.js, Highcharts)-Good to have not mandatory Familiarity with other BI tools such as Power BI, Looker, or Datorama is a plus. Nice to Have: Experience working with marketing analytics platforms or customer data platforms. Familiarity with data warehousing and ETL processes Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture. Our customers rank among the who s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform. Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins. Supported by operating principles of being strategy-led, values -based and disciplined in execution, you ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self! Job Summary: We are seeking a highly analytical and detail-oriented Marketing Analyst with expertise in Anaplan modeling to support our marketing organization. This role will focus on building, maintaining, and optimizing Anaplan models to support marketing performance tracking, demand generation insights, ABM strategies, and funnel progression analysis. The ideal candidate will have experience working in B2B marketing analytics, strong data management skills, and a deep understanding of how Anaplan can drive data-driven decision-making. Key Responsibilities: Develop and maintain Anaplan models to support marketing planning, pipeline forecasting, and campaign performance analysis. Build Anaplan-based dashboards and reports for real-time visibility into key marketing metrics, including demand generation and ABM engagement. Work cross-functionally with Marketing teams to track funnel progression , optimize lead flow, and enhance pipeline visibility. Improve and enhance existing Anaplan models to support marketings evolving needs, ensuring scalability and accuracy. Conduct scenario planning and what-if analysis in Anaplan to support marketing decision-making. Automate data flows between Anaplan and other marketing and sales systems (e.g., Salesforce, Marketo, Tableau, or other BI tools). Develop documentation and best practices for Anaplan use within the marketing organization. Partner with stakeholders to translate business requirements into Anaplan model enhancements. Qualifications & Skills: 2-4 years of experience in B2B marketing analytics , marketing operations, or related field. Hands-on experience with Anaplan modeling (Anaplan certification is a plus). Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights. Experience working with marketing performance metrics, demand generation, ABM, and funnel tracking . Proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI) is a plus. Familiarity with Salesforce, Marketo, and other martech tools . Strong attention to detail and ability to work in a fast-paced environment. Excellent communication skills, with the ability to present findings to both technical and non-technical audiences. Our Commitment to Diversity, Equity, Inclusion and Belonging Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals. Anaplan does not: Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person. Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication. All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

We are seeking a highly skilled Business Intelligence (BI) Delivery Lead with deep expertise in IBM Cognos to spearhead the rollout and delivery of enterprise-scale BI projects. The ideal candidate will be capable of driving end-to-end delivery, ensuring quality, responsiveness, and performance of analytics solutions. Experience with other BI platforms like Power BI, Looker, or Datorama is a strong advantage. Job Description: Key Responsibilities: Lead the delivery and implementation of scalable BI solutions using IBM Cognos . Collaborate with cross-functional teams to define project scope, timelines, and resource requirements. Design and implement custom, device-responsive layouts for dashboards and reports. Integrate dynamic data sources, enabling real-time or near-real-time data updates . Utilize advanced charting libraries to create visually engaging and informative data visualizations. Apply frontend and backend scripting frameworks to extend dashboard capabilities and interactivity. Ensure BI solutions are optimized for performance, maintainability, and usability. Provide leadership and mentoring to junior developers or analysts on BI best practices and delivery standards. Required Skills & Experience: 4 to 5 years of hands-on experience with IBM Cognos BI tools. Proven experience leading large-scale BI/analytics projects from design through deployment. Strong understanding of responsive dashboard design and UI/UX best practices. Proficiency with scripting languages and frameworks for both frontend (JavaScript, HTML/CSS) and backend (e.g., Python, SQL) - Good to have not mandatory Expertise in integrating charting and visualization libraries (e.g., D3.js, Highcharts)-Good to have not mandatory Familiarity with other BI tools such as Power BI, Looker, or Datorama is a plus. Nice to Have: Experience working with marketing analytics platforms or customer data platforms. Familiarity with data warehousing and ETL processes Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

We are seeking a highly skilled Business Intelligence (BI) Delivery Lead with deep expertise in IBM Cognos to spearhead the rollout and delivery of enterprise-scale BI projects. The ideal candidate will be capable of driving end-to-end delivery, ensuring quality, responsiveness, and performance of analytics solutions. Experience with other BI platforms like Power BI, Looker, or Datorama is a strong advantage. Job Description: Key Responsibilities: Lead the delivery and implementation of scalable BI solutions using IBM Cognos . Collaborate with cross-functional teams to define project scope, timelines, and resource requirements. Design and implement custom, device-responsive layouts for dashboards and reports. Integrate dynamic data sources, enabling real-time or near-real-time data updates . Utilize advanced charting libraries to create visually engaging and informative data visualizations. Apply frontend and backend scripting frameworks to extend dashboard capabilities and interactivity. Ensure BI solutions are optimized for performance, maintainability, and usability. Provide leadership and mentoring to junior developers or analysts on BI best practices and delivery standards. Required Skills & Experience: 4 to 5 years of hands-on experience with IBM Cognos BI tools. Proven experience leading large-scale BI/analytics projects from design through deployment. Strong understanding of responsive dashboard design and UI/UX best practices. Proficiency with scripting languages and frameworks for both frontend (JavaScript, HTML/CSS) and backend (e.g., Python, SQL) - Good to have not mandatory Expertise in integrating charting and visualization libraries (e.g., D3.js, Highcharts)-Good to have not mandatory Familiarity with other BI tools such as Power BI, Looker, or Datorama is a plus. Nice to Have: Experience working with marketing analytics platforms or customer data platforms. Familiarity with data warehousing and ETL processes Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

Job Summary Synechron is seeking a highly skilled Adobe Analytics Specialist to join our team. This role is essential for optimizing our web analytics framework and enhancing data-driven decision-making across the organization. The successful candidate will have extensive experience with Adobe Analytics and Adobe Launch, and will contribute significantly to our digital marketing analytics efforts, driving business objectives through actionable insights. Software Requirements Required: Proven experience with Adobe Analytics Strong knowledge of Adobe Launch for tag management Preferred: Awareness of WebSDK and its application in web analytics Experience with Adobe Target for A/B testing and personalization initiatives Overall Responsibilities Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness. Utilize Adobe Launch for tag management to ensure accurate data collection and reporting. Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards. Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights. Work with stakeholders to develop and optimize testing and personalization strategies using Adobe Target. Stay updated on industry trends and best practices in digital analytics and web optimization. Technical Skills (By Category) Programming Languages: Preferred: Familiarity with JavaScript for tag management customization Frameworks and Libraries: Preferred: WebSDK for web analytics enhancements Development Tools and Methodologies: Required: Adobe Analytics, Adobe Launch Preferred: Adobe Target Security Protocols: Preferred: Understanding of data privacy and security in web analytics Experience Requirements Proven 6+ years experience in digital marketing analytics, specifically with Adobe Analytics. Experience with tag management and web analytics frameworks. Industry experience in digital marketing or analytics is preferred. Day-to-Day Activities Regularly implement and optimize Adobe Analytics configurations. Conduct meetings with cross-functional teams to align on KPIs and reporting needs. Prepare and deliver comprehensive reporting dashboards. Analyze data to provide insights and recommendations for digital marketing strategies. Participate in regular updates and training sessions to stay current with industry trends. Qualifications RequiredBachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field. PreferredCertifications in Adobe Analytics or related digital marketing tools. Commitment to continuous professional development and staying current with industry trends. Professional Competencies Strong critical thinking and problem-solving capabilities. Excellent communication and stakeholder management skills. Ability to collaborate effectively with cross-functional teams. Adaptability and a continuous learning orientation. Innovative mindset and ability to manage time and priorities effectively.

Role Overview: We are looking for an experienced Data Scientist specializing in Market Mix Modeling (MMM) to join our team. The candidate will be responsible for developing predictive models to measure marketing effectiveness, optimize budget allocation, and derive actionable insights from large datasets. This role requires expertise in statistical modeling, machine learning, and data visualization to support data-driven decision-making for our premium FMCG Client. Roles & Responsibilities: 1.Develop and implement Market Mix Models (MMM) to evaluate the impact of marketing activities on sales and brand performance. 2.Analyze large-scale marketing, sales, and consumer data from multiple sources to uncover trends and insights. 3.Apply statistical techniques (e.g., regression modeling, time-series analysis, Bayesian modeling) to measure ROI across marketing channels. 4.Work with cross-functional teams to optimize media spend and marketing investments. 5.Use Python, R, SQL, and SAS for data extraction, cleaning, and modeling. 6.Build automated reporting dashboards using Power BI, Tableau, or Excel to visualize model outputs. 7.Conduct scenario analysis and simulations to forecast business outcomes. 8.Communicate technical findings to non-technical stakeholders, ensuring data-driven decision-making. 9.Continuously improve models by incorporating machine learning algorithms and external factors (macroeconomic, seasonal, competitive). 10.Collaborate with business teams to translate insights into actionable marketing strategies. Desired Candidate Skills: Bachelors/Masters degree in Statistics, Data Science, Economics, Mathematics, or a related field. 4-7 years of hands-on experience in Market Mix Modeling (MMM), econometrics, or marketing analytics. Strong expertise in statistical analysis, regression modeling, and causal inference techniques. Proficiency in Python, R, SQL, SAS, and experience with ML libraries (Scikit-learn, TensorFlow, XGBoost). Hands-on experience with BI tools (Power BI, Tableau, Looker) for data visualization. Prior experience in FMCG, Retail, or Consumer Goods industry is highly preferred. Strong business acumen and ability to translate data into actionable insights. Excellent stakeholder management and communication skills. Join us in leveraging data-driven strategies to optimize marketing effectiveness and drive business growth.

Req- Meta Ads Expert Salary - 50k Exp- 3 years Location - GURGAON Shift Time - 10AM - 7PM 5.5 DAYS WORKING Immedaite joiner interview process - telephonic then f2f send me your cv on whatsapp - 8512850830

Role & responsibilities- • Support daily product category operations including data upkeep, stock and pricing analysis, and product data management. Coordinate cross-functional activities to ensure smooth execution of category plans Analyze product performance metrics, pricing trends, sales patterns, and channel insights Track and report KPIs to support decision-making for Product Categories Identify growth opportunities through data and customer behavior analysis Conduct regular competitor benchmarking and SWOT analysis Monitor market trends, pricing strategies, and new product launches Prepare actionable reports to support category strategy Assist in managing product or marketing projects from initiation to delivery Coordinate with internal teams to align on timelines and deliverables Drive and support product lifecycle processes: o PSPP (Product Strategy & Planning Process) o PLS (Product Lifecycle Strategy) o Product Discontinuation/Transition planning Ensure all internal systems and documentation are updated in alignment with lifecycle changes • Execute milestones and deliverables for each stage of the new product development process. Help to define and prioritize product features and enhancements based on market research and competitive positioning. Participate in successful product launches by collaborating with marketing and merchandising teams to create compelling product storytelling and go-to-market strategy. Monitor and analyze product sales, profit performance and customer feedback to identify opportunities for product category improvement including cost savings and quality improvement. Track and analyze competitors' product launches, positioning, pricing, and business strategies to benchmark against own category to identify risks and opportunities and build intelligence reports for internal stakeholders to support decision-making Develop and manage a competitive intelligence framework to track key competitor activities product launches, pricing, positioning, innovations, and market strategies while delivering actionable insights through reports, battle cards, and SWOT analyses. Collaborate with global teams to maintain an up-to-date intelligence repository and use findings to shape category strategy, product roadmap, and pricing decisions. Participate in activities as appropriate to ensure the success of the organization. Preferred candidate profile • 4-7 years of experience in product marketing or category management; mandatory work experience in Product marketing or Product management. Strong analytical and Excel/BI tools proficiency Good understanding of product lifecycle processes and market research methods Excellent communication and cross-functional collaboration skills Proactive, detail-oriented, and capable of handling multiple tasks Exposure to product lifecycle tools and PSPP/PLS processes Experience with competitive intelligence tools and marketing analytics platforms Competencies • Ability to effectively apply verbal and written communication skills, including but not limited to writing reports, facilitating/participating in professional meetings, and ability to engage in the exchange of information required. • Ability to identify problems and apply appropriate resolution skills by being resourceful and actionable. Knows when to solicit feedback and guidance preferred. • Working knowledge of general business functions and understanding of integrated and/or interlocking business functions preferred. • Ability to effectively work in a team environment and develop internal network required. • Understands the organizations mission and acts accordingly.

Salary: 15 to 30 LPA Exp: 3 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

We're looking for a Marketing Analytics professional to join our team as a Digital Marketing Analyst . In this role, you'll deliver weekly and ad hoc insights to support data-driven decisions, supervise performance across two key websites and acquisition channels, and collaborate with Web, Tech, and Marketing teams to improve conversion rates and lead generation. Operating across the globe including Europe, Australia, North America and Canada, Travelopia is passionate about being the best, and we pride ourselves on the outstanding and diverse range of holiday experiences we offer our customers. Our combined businesses are the worlds largest provider of specialist and experiential travel with a range of outstanding experiences, from private jets, polar expeditions, sailing, ski holidays and more. What We Offer: Competitive salary Bonus scheme Flexible working hours and a hybrid working model Phenomenal opportunities for learning, working with global teams Career progression potential What Youll Do: Build and maintain automated dashboard reports (e.g., Looker Studio) on website performance across acquisition, conversion, and retention metrics for Marketing and Leadership teams. Track and analyze all digital touchpoints (SEO, PPC, Social, Email, Display, Referral) to assess cohesive customer experience and recommend improvements. Lead campaign tracking and post-analysis to advise future marketing efforts. Act as a data ambassador, driving web analytics standard processes and data-informed decision-making. Own and action insights from GA4 audits; support analytics tools like GA, GTM, Infinity, Glassbox, etc. Ensure accurate data capture through regular audits and coordinate updates with IT/external agencies. Identify underperforming website areas and provide actionable insights to improve client experience and performance. Combine online/offline data to supervise user journeys and offline sales impact. Ensure compliance with GDPR and privacy policies for all analytics integrations. Troubleshoot and resolve data inconsistencies across business reports. What Youll Bring: Proven experience in B2C Lead Generation & E-Commerce, working with Enterprise Analytics (GA/GA4) and GTM is preferable. Skilled in data visualization (PowerBI) and reporting (Looker Studio, MS Excel). Proficient in combining datasets to identify correlations and insights. Knowledgeable in Web Analytics: experimentation, testing, competitive analysis, surveys, and market research. Experience in cross-channel marketing with a proven grasp of customer journeys and funnels. Strong communicator, able to deliver clear insights to all management levels, end-users, and tech teams.