Head of Marketing

Role: Head of Marketing

Location: Hyderabad

Reporting To: Head of Revenue Officer (CRO)

Role Overview

Head of Marketing

Success Metrics:

• Deliver

  5% QoQ/ 20% YoY

  qualified lead growth
• Generate

  4X

  pipeline vs marketing spend
• Drive brand presence through

  20+ events

  /year
• Increase digital engagement (website & social) by

  40%.

Key Responsibilities

• Marketing Strategy & Execution:

  Drive B2B marketing aligned with revenue goals, run lead-gen campaigns to build a strong sales pipeline.

• Brand & Communication:

  Own brand positioning, messaging, content, social media, and PR to enhance visibility and thought leadership.

• Events & Partnerships:

  Lead conferences and events to boost engagement and conversions; collaborate with sales for ROI.

• Performance & Analytics:

  Track KPIs, optimize spend, and deliver regular performance insights to leadership.

Key Requirements

• Experience:

  8 to 12 years in B2B marketing, preferably in SaaS, healthtech, or enterprise solutions.

• Proven Track Record:

  Demonstrated success in designing and executing marketing strategies that drive measurable revenue growth.

• Leadership Skills:

  Ability to lead cross-functional marketing teams and collaborate effectively with sales and product teams.

• Expertise:

  Strong background in lead generation, content marketing, digital marketing, events, and PR.

• Communication Skills:

  Exceptional written, verbal, and presentation skills.

• Analytical Mindset:

  Proficiency in marketing analytics, CRM tools, and campaign performance optimization.