Paid Media Executive

As the Digital Media Manager, you will be responsible for managing all digital media accounts including Google, Facebook, and other platforms. Your key responsibilities will include overseeing the internal media team, driving sales through digital channels, and increasing traffic to the company's website, app, and social media profiles. Staying up-to-date with industry trends is crucial in this role, as you will be expected to be a subject matter expert on digital media and performance marketing. Working closely with the management team, you will be involved in developing strategies for digital advertising campaigns and activations. You will be in charge of setting campaign objectives, negotiating plans with vendors, managing campaign development, implementation, optimization, and execution. It will be your responsibility to ensure that all media plans are executed in accordance with industry best practices and are continuously monitored and optimized for performance. Proficiency in campaign management is essential, as you will be handling large monthly budgets to achieve predetermined targets in terms of CPA, ROI, A/S, and micro-conversion optimization. Having a good understanding of multi-touch attribution, algorithmic models, and marketing analytics will be beneficial for this role. Furthermore, you will need to develop a deep understanding of customer behaviors, segmentation, and profiling to identify new sources of customer acquisition and profit through innovative strategies and emerging channels. Your role will also involve developing strategies to meet new user acquisition goals, CPA targets, and geo-targeted objectives. In addition, you will be responsible for identifying opportunities for new tactics, improving ROI, forecasting investment returns, and troubleshooting and ensuring the quality of campaigns before and after launch. Regular tracking, analysis, and reporting of key performance indicators (KPIs) will also be part of your responsibilities to drive continuous improvement and success in digital media campaigns.,